"This is the progress report on the layout of PHC retail channel offline stores compiled by Cheng Yangze." Qiao Wei immediately handed him an extra document she had brought over, and Ye Hua opened it and read it.
Since Cheng Yangze took up the position of senior retail president of Coastline Company, he has been flying back and forth between the east and west hemispheres of the world every three days. Ye Hua has given him full authority to implement the globalization strategy of phc's offline retail layout.
"Um?"
Ye Hua was stunned when he saw his progress report. He couldn't help but raised his head and glanced at Qiao Wei. He opened his mouth but hesitated. Then he looked back at the document and said with a little surprise: "Three-way attack, and at the same time,
Domestic, North American and European markets are advancing at the same time? This guy's steps are really thrilling, he is not afraid of pulling the strings? Do you want the game to be so exciting?"
According to Cheng Yangze's progress report, he has already secured 42 of the 79 offline stores planned in China. It is expected that when the launch day comes on May 15, the number will be expanded to 53 offline direct stores.
It's only been a few months?
"Europe..." Ye Hua looked at the progress report and subconsciously put one hand in his hand, and immediately looked at Qiao Wei: "Are the Europeans still sanctioning us?"
"I don't even dare to give him the courage to bear. Now Europeans are afraid of hurting each other." Qiao Wei said with a smile.
Indeed, if the Europeans dare to sanction Coastline Company, they will backhandedly sanction the European automobile giants. The last time they sanctioned Coastline Company, the Europeans thought it was a huge loss. They didn’t get any fines but even lost money.
, what makes the European Union vomit blood even more is that Coastline Company still makes European money through secondary dealers in the United States.
"Three-pronged attack, three-pronged approach, how did this guy Lao Cheng do it? By the way, how many employees are there in the retail store?" Ye Hua said curiously.
"Including after-sales channels, there are a total of 17,000 people, including 3,780 overseas employees, and they are still growing on a large scale." Qiao Wei has also done a lot of homework and can answer accurately when asked.
Ye Hua couldn't help but nodded. It is estimated that the number of employees in offline retail stores will be 40,000 to 50,000. This is the difference between the real economy and the Internet virtual economy. Apple's retail stores have as many as 70,000 employees.
huge.
In the future, Coastline Company's offline physical retail stores will complete its global layout. Its scale will be no less than Apple's lineup, or even bigger, because the automotive industry will follow closely, and after-sales channels will be added.
Retail stores probably have more than 100,000 employees worldwide.
At this time, Qiao Wei couldn't help complaining: "It's just that the expansion of Cheng's offline retail channels is too expensive. Using money to open the way has already exceeded the budget by 24.8%. Do you know what he said? I'm afraid it will cost over 47
%, which requires an additional expenditure of US$2.1 billion!”
The global layout of phc's offline retail stores has a budget of about 31 billion yuan, about 4.5 billion U.S. dollars, which means that the final expenditure may reach a sky-high price of 6.6 billion U.S. dollars.
"Since Lao Cheng has given full power to him, don't restrict his performance. Who asked him to make achievements before? We have nothing to say about his solid performance. The budget has been overrun by so much, but according to this progress report, he will definitely make money.
More is enough." Ye Hua said with a smile.
He obviously didn't care much about this investment. To be honest, he had expected that it would be OK to finish domestic work this year. He never expected that Cheng Yangze would do so well, far exceeding his expectations. This guy is either crazy or a marketer.
A genius in the world, it can be said that he has found a treasure.
The expansion of offline sales channels has far exceeded expectations, which means that PHC's sales forecast can be greatly increased, and it will definitely be much higher than the original estimate.
"Overspending by 2.1 billion means overspending by 2.1 billion. This is not the key to the problem. The key is where did he use the money?" Ye Hua asked again, which was what he was more concerned about.
Qiao Wei: "Poaching people at high prices everywhere, mainly from Apple. You may not believe it, but 36.5% of the employees in these retail stores are from Apple, and all store managers are poached from Apple stores.
Yes, even his old employer, Roberto Robella, was not spared. Angela Ahrendts, Apple’s senior vice president of retail stores, couldn’t stand it. She called him personally and expressed her displeasure with his peach-picking behavior.
The strong dissatisfaction happened last week when the two parties met in Seattle. Do you know what Mr. Cheng did?"
"What did you do?" Ye Hua asked subconsciously, taking a sip of tea.
"Angela Ahrendts came to talk to him, but he wanted to poach her to be the senior vice president of the retail department of Coastline Company. Regarding this matter, Mr. Cheng strongly suggested that the headquarters poach Angela Ahrendts from Apple at a high price.
."
"puff……"
When Ye Hua, who was drinking tea, heard this, he spit it out. Qiao Wei was also shocked. An Xing was sitting on the other side. Then Ye Hua looked at her with a look of astonishment and said: "Old Cheng
Is that guy crazy? Isn’t he afraid that Cook will go to Seattle and beat him up on the spot if he finds out?”
Of course this was a joke, but when Qiao Wei said this with a stunned expression, she couldn't help but laugh. She didn't forget to wipe the table with a paper towel, while Ye Hua put down the tea cup in his hand, as interested as a curious baby.
Da Qi asked hurriedly: "Interesting, what happened next?"
Throwing the tissue into the trash can, Qiao Wei said, "What else can there be? Ahrendts was so angry with him that he just slapped him in the face and left. These were Mr. Cheng's exact words."
"Haha..." Ye Hua couldn't help laughing, and said subconsciously: "I didn't expect Lao Cheng to be such a talented person!"
Thinking about it carefully, Ye Hua felt that Cheng Yangze's vision was quite vicious. Angela Ahrendts also moved from the luxury fashion industry to the technology industry. It can be said that the employees of Apple's offline stores were trained by her, and PHC's
The positioning is also highly consistent with Angela Ahrendts’ business philosophy. No wonder that guy Lao Cheng is obsessed with poaching people from Apple, and even targets Apple’s retail leaders.
After a while, Ye Hua's heart moved and he said: "Not to mention, Lao Cheng's proposal is very constructive. I guess he is a little too busy. After all, it is a three-pronged approach."
"Then do you know what Lao Cheng said?" Qiao Wei asked.
"How to say?"
"Lao Cheng's original words in the video conference were: Didn't Cook offer Angela Ahrendts an annual salary of US$73.32 million? Then we will give her an annual salary of US$50 million plus rights issues, which works out to 200 million a year.
An annual salary of US$ 100!" When she said this, Qiao Wei couldn't help but feel speechless. This salary can be directly equal to that of Google CEO Sundar Pichai.
If Ahrendts is really poached with this kind of treatment, if Sundar is the world's number one working emperor, then Ahrendts will be the world's number one working queen.
Ye Hua said this: "If you call Lao Cheng, if he can really recruit Angela Ahrendts, there is no problem with an annual salary of 200 million U.S. dollars, and 300 million U.S. dollars is the upper limit."
Upon hearing this, Qiao Wei opened her mouth slightly and looked at him cutely.
It's obviously a bit incomprehensible, but one thing is certain, Ye Hua is not joking. He said that at Coastline Company, He Hao had the highest salary last year, with a total of 7.6 million yuan in option dividends and cash bonuses.
But Cheng Yangze's annual salary this year has increased to 13.8 million yuan because he works part-time as the senior retail president of Coastline Company, making him the highest-paid professional executive of Coastline Company.
Angela Ahrendts’ annual salary is three to four times that of Cook. Apple’s retail performance growth after she joined is the best answer. In order for Cook to leverage Angela’s big corner, Apple paid more than 70 million
US dollar stocks, and her outstanding performance proves that Apple's investment has received an extremely generous return.
In the pursuit of user experience in offline physical stores, this female executive has demonstrated it perfectly at Apple during her eight years as CEO of Burberry. Now, with the facts before us, there is reason to believe that she can also perform perfectly at Coastline Company.
displayed.
After Cheng Yangze joined Coastline Company, he earned more than 2 billion U.S. dollars for the company directly because of his joining. Now that he is serving as the company's senior retail president, the value he can create for the company in the future may be 10 times that of 2 billion U.S. dollars.
Talents like Lao Cheng and Angela are eagerly sought by giant companies all over the world. Lao Cheng's talent was buried by Robela. Now that he has come to Coastline Company to shine, Ye Hua can be said to have known him.
He was so kind to me, so Lao Cheng is now working very hard to repay his kindness.
For a moment, Ye Hua shook his head and said with a smile: "If Ahrendts dares to come to work with me, I will dare to offer her a sky-high annual salary... But let Lao Cheng give up this idea, he gave the idea to Ahrendts
If Cook and Apple find out what happened to Ci, she may really be beaten. Poaching the middle-level people under the retail store is okay, but poaching her is something neither Apple nor Cook can tolerate."
Making a joke, Ye Hua added: "Besides, Ahrendts will not come. No surprise, she will be Cook's successor. As soon as Cook retires, Ahrendts will take over his position and take charge of Apple."
Yes, it’s better to save your time and recruit middle-level key personnel.”
