"I'll go!! I've been waiting in line for a long time and it's my turn. Are you saying it's out of stock?"
"It was only launched yesterday, and it's out of stock this afternoon? Are you guys also learning from Xiaomi's disgusting hunger marketing?"
At this time, the whole place at the PHC flagship store in Shangdu was noisy. The queuing buyers heard the clerk say that the goods were out of stock. Many people found it hard to accept this. Some of them had been queuing up since the morning and waited for most of the day.
One sentence is out of stock!
This is only the second day of offline sales, and it’s not over yet. As a flagship store, it’s all out of stock?
"I'm really sorry. We didn't expect that the offline purchase rush would last until the next day. I'm sorry, sorry, really sorry..." The manager of the flagship store quickly came out to reassure everyone who had been waiting in line for a long time but had to leave empty-handed.
consumers.
Not only the PHC flagship store in Shangdu, but also the PHC offline retail stores in first- and second-tier cities are out of stock. Some offline stores have even been out of stock in the morning.
All major offline stores have reported the situation to the film director in their area, hoping to deliver the goods as soon as possible.
In just two days after phc was launched on the market, the offline flagship store already had no goods to ship and was out of stock!
Many consumers hurriedly turned on their mobile phones to enter Jingdong or Alibaba's official flagship store on the coastline. To their helplessness, the words "out of stock" were displayed.
There is no stock in Shangdu, there is no stock in Shencheng, there is no stock in Kyoto... There are constant voices of being out of stock in major offline and online shopping malls.
The shortage of phc quickly became a hot topic on the headlines that afternoon, and various media reports and articles from self-media accounts also appeared on the headlines.
Many Chinese people were inexplicably moved, because such a scene once belonged to Apple, and later the Huawei Mate20 series went on sale, and now such a grand occasion has also appeared in another field with the Coastline PHC series.
High-end domestic products are on the rise!
When consumers questioned Coastline Company's hunger marketing, the official responded immediately. The updated news on the official blog was about to make friends and businessmen angry, and there was also a large number of netizens who wanted to make fun of the company in the comment area.
The original text of Coastline's official blog is: Since the company's internal production capacity expectations are quite different from market expectations, Coastline Company cannot engage in hunger marketing. Thanks to consumers for their support, we have begun to increase our efforts to expand production capacity. The second batch of goods is 600
Thousands of sets are already on the way.
Friendly merchants are indeed very angry. Everyone buys electrical products. Coastline PHC is so expensive but it is still sold out. However, its own electrical products have no sales. Under the stimulation of the consumption of Coastline Company on the release day, there is no more
People use the excuse that the market is sluggish. If you can't make money, it can only mean that your products are not competitive, not that the market has no consumption power.
Many voices have been saying before that there is a problem with the purchasing power of the current market, or that residents' income has been affected by the rise in real estate prices, so they dare not consume, cannot consume, and have to downgrade consumption, which has prompted the rise of Pinduoduo. However,
The business of mobile vendors that people are fighting for has nothing to do with the downgrade of consumption.
Perhaps PHC's hot sales and out-of-stock sales cannot fully represent the current situation of consumers across the country, but it can at least represent the current situation of consumers in first- and second-tier cities across the country.
At least for now, the main consumer groups in first- and second-tier cities in China are not troubled by income, and these consumers have become more mature and rational, and they are more scientific and rational in their consumption choices.
To use an easy-to-understand sentence to describe the current main consumer group, that is: only buy the right ones, not afraid of expensive ones, but afraid that yours will be worthless and it will be a waste to buy them back.
…
Shoreline Corporation Headquarters.
Chief Operating Officer He Hao convened an impromptu meeting with the company's senior management. Cheng Yangze, who was developing offline markets in Europe, got up in the middle of the night and connected to the high-level conference room of the company's headquarters via video conference to participate.
this meeting.
The news that phc was out of stock the next day had reached the ears of the company's senior management.
"The investigation and analysis of the marketing department has come out, and it has basically been confirmed that it was the power of the Internet cafe owners that caused PHC to be out of stock in advance." said the person in charge of the marketing department.
"Internet cafe owner?" He Hao was slightly stunned.
"Yes, CEO, Internet cafe owners, these people are purchasing goods on a large scale, and the supply is still in short supply. I estimate that after 6 million sets are shipped, they will be sold out by Internet cafe owners within two days. They will buy more than a hundred sets at every turn."
The head of the department nodded, then called up information on the floating panel on the conference table and flew it over, flying in front of He Hao.
The person in charge of the marketing department continued: "We have made statistics. The official number of Internet cafes still operating in China is 700,000, but we believe that there should actually be 770,000 in the market, with an average of 50 computers per each.
80 million units, this is a very huge audience market, and at the same time, the urban Internet cafe industry is moving towards industrialization and large-scale."
"Looking at the analysis of the data and information we collected, we can see that future Internet cafes and even current Internet cafes are no longer just online places in the traditional sense. The proportion of Internet operating income in an Internet cafe's profit structure has become smaller and smaller.
The profits contributed by video on demand, Internet cafe advertising, catering revenue, game revenue, and agency sales are gradually increasing."
"We believe that the future of Internet cafes will become a carrier of information dissemination, with powerful advertising and sales functions, and a value-added business and powerful entertainment venue."
He Hao, who was looking at the market data report, nodded silently, thought for a moment, and immediately made a decision: "Immediately set up an independent business department to provide Internet cafe owners across the country with a dedicated purchase channel, after-sales channel, and technical advisory team.
Arranged at major nodes across the country.”
As the second-in-command of Coastline Company, He Hao can already recite the story about the PHC ecosystem told by Ye Hua.
When someone from the marketing department reached his ears, he almost didn’t think too much and immediately realized the powerful role that the Internet cafe could play in promoting the PHC ecosystem of Coastline Company.
This account is easy to calculate. For example, a PHC holographic Internet cafe & Internet cafe has 100 sets of PHC equipment, but this Internet cafe may bring thousands or even thousands of ordinary consumers to use PHC. Once these consumers use it, they may
Becoming users of major content on PHC, even though they stay on PHC for a short time, as long as they use PHC, they are equivalent to being a PHC user, and they have already created value for this ecosystem.
So, not to mention all of the 700,000 or 800,000 Internet cafes in the country, if half of them are upgraded to holographic Internet cafes & Internet cafes, it means that the number of PHC users will exceed 100 million in advance, bringing billions of users
huge traffic scale.
That will stimulate the entire ecological chain. For all third-party development service providers, the blue ocean of the PHC ecosystem will rise to the ocean level. Especially third-party game developers will be able to create tens of millions of sales this year.
The PHC game is definitely not a dream, such excitement is definitely as exciting as a shot of chicken blood.
This explains why the emergence of PHC has impacted the mobile Internet industry. A large number of users stay on PHC, and the time spent using smartphones will be relatively shortened. For example, it will affect the traffic of mobile Internet and related dependence on mobile Internet services.
It is not difficult to understand that the market value of companies that have improved their performance has plummeted.
He Hao had almost no hesitation and immediately made the decision to promote the promotion of holographic Internet cafes and Internet cafes to a core link in the construction of the PHC ecological chain. It can be said to be the height of strategic business layout.
