Such a response was both tactful and clear. In short, Ye Hua refused gracefully.
"It's a pity that we couldn't reach an investment cooperation." Zhang Zhizhong replied helplessly. In fact, Ye Hua's refusal was something he expected, but he still did it when the head office asked him to.
After Zhang Zhizhong learned the purpose of this trip, he worked hard and did his homework.
He had long known about Ye Hua's refusal of all VC investments. Originally, this was nothing. A start-up company still had many ways to make him compromise with capital. The bully was that Ye Hua had no money and could not afford it.
However, with the emergence of Baofeng Technology at the right time, the two parties reached a strategic cooperation. After the boss of Baofeng Technology raised money from the market, he directly gave 150 million to Coastline Technology for free, instantly revitalizing everything.
situation.
If he were to put himself in Ye Hua's shoes, he would definitely have refused without hesitation. Who allowed Coastline Technology to master the core technology? If he couldn't research and develop it himself, there would really be nothing he could do, unless it was robbed, stolen, or even kidnapped.
Such unfair means.
So Zhang Zhizhong didn't have any expectations, he just wanted to give an explanation when he returned home to complete the task.
Putting this matter behind him, he immediately said: "Let's discuss this issue later when we have the opportunity. Today, Mr. Cameron and I came as uninvited guests. In fact, it was to discuss possible cooperation in business. In fact, we are
Looking forward to this.”
This is the purpose of Disney people and Cameron's personal visit. It is an unexpected surprise to be able to invest in Coastline Technology, but I am not disappointed if I don't have it. The commercial nature of both parties is not enough to be a competitive relationship. Can Coastline Technology rise?
"Baby" doesn't care, and it won't harm its own core interests anyway.
Therefore, the real purpose is to make "Avatar" a cash cow, and also nourish the other major IPs owned by Yibo. The first one to eat the cake will definitely be able to take the biggest piece.
Ye Hua nodded and said, "I would like to hear the details!"
Zhang Zhizhong smiled and said: "Now that Director Cameron has arrived, Mr. Ye should have guessed our purpose. Yes, we are looking forward to this cooperation because it is a multi-win result. Your company, film distribution
It is a win-win result for the parties, directors, films, producers, etc.”
After a moment of silence, Zhang Zhizhong reorganized his words and continued: "Disney is willing to use its own resources to open up multiple channels to establish a win-win situation. Simply put, this requires multiple parties to reach a consensus. The specific process is that the sequel of "Avatar" will be the content.
At the core, your company's holographic projection equipment is the core of technology. We will act as an intermediary to contact theaters around the world to improve or build holographic projection halls on a large scale, and your company will be responsible for supplying and shipping holographic projection equipment, and "Avatar"
"Must be the first movie to be released in a large-scale holographic screening room..."
When Zhang Zhizhong elaborated, Ye Hua nodded from time to time.
To put it simply, this is a cooperation where everyone gets what they need. Disney is so keen to make a huge profit from the initial freshness of holographic technology. It is true that Disney is the top in the industry and has a very vicious vision.
The sequel trilogy of "Avatar" is being planned and filmed at the same time. Taking advantage of this time to create a super phenomenon-level IP cash cow, maybe these three trilogies will be able to achieve a total global box office of 8 billion US dollars alone. This is still
Not counting peripheral profit-making projects.
This is definitely not a delusion of "Baobao Di", but someone with a history to do it. He has done this kind of thing before, and it can be said that he is very skilled.
At that time, when 3D movies were in the early stages of becoming popular all over the world, a mediocre movie like "Alice in Wonderland" produced by Walt Disney could earn more than 1 billion US dollars in global box office in 2010, which was a huge profit.
After the second film was released in 2016, the 3D craze disappeared. The film had a strong cast but it was also a bad film. Baby Dee was a direct hit. The global box office was only 299 million U.S. dollars, and the investment scale was 170 million U.S. dollars for a large-scale production.
, judging from the box office results, the film company still lost $72.45 million after deducting costs.
Even if I didn’t get enough money to buy crotchless pants, I would lose everything.
When "Avatar" was first released, any movie that advertised itself as a 3D movie, as long as the movie itself was not too bad, generally did not lose money. Many of them made big profits, and even those who originally had to lose money could rely on the popularity of 3D to recover their money.
These are the biggest reasons why Disney is so enthusiastic. Baby Di is very smart. He was thinking about converting his "Avatar" sequel trilogy series, "Star" in the two or three years when the holographic movie trend swept the world in the early days.
"War" series, "Marvel" series, etc. are taking turns to grab money. These are the money-spinners of Walt Disney. With the support of holographic movies, they are definitely a hit. Counting the money will make you weak, and the box office results will be bad at every turn.
One billion US dollars or one movie worth 2 billion US dollars is really no different from stealing money.
"No problem at all." Ye Huayan responded concisely and added: "Mr. Zhang, you are right. This is a multi-win situation. I completely agree with what you said and there is nothing to improve.
The only problem is the minor issues in the details of cooperation.”
Such cooperation is easy to achieve because there is no direct competing interest relationship between the parties. Coastline Technology sells their holographic projection equipment, while theaters and producers make box office money in the movie market. Everyone makes money separately, and you make money.
The more I get, the more I can make, and naturally everyone will be happy.
However, there is one loser that is miserable, and that is the original screen provider. This must die. With the emergence of holographic movie theaters, screens will no longer become the mainstream in the future. Even if they still exist, they will definitely be marginalized.
He is a complete loser.
However, who cares about the life and death of the screen or the IMAX company, whether it's Walt Disney or those theatrical movies.
Ye Hua actually attaches great importance to this cooperation, which will also have a great impact on the company's future development and business expansion. Domestic theater companies all have big-tempered owners, and Ye Hua is also helpless.
Because domestic theater companies have too much say in the film industry.
At present, the top ten domestic theater chains account for 70% of the mainland box office. It can be said that all domestic film producers or producers have to look at the expressions of the theater chains, because if you control the theater chains, you will control the scheduling of films, and you will also control the discourse.
Quan, no matter how good your movie is, no matter how explosive the attendance rate is, if you are given a 1% film scheduling rate, you will still have to kneel down.
At present, 70% of the domestic box office is divided up by the top ten theater chains. Theater chains occupy a key position in the entire film industry chain because they have the absolute dominant right to schedule films. If you annoy the theater company, as long as it does not want to make money from your movie,
Then the film's producer will have to lose money.
The terrible thing is that theater chains may not lose money. There are a lot of movies waiting to be scheduled for release. They wish they could have less strong competitors and more film schedules. This has resulted in a situation where theater companies have developed a bossy temper.
This is the state of the domestic film industry.
This makes it very difficult for Ye Hua. He is alone and his only partner, Baofeng Technology, can only stir up the storm in private theaters. The real leader is the theater chain. You must know that there are more than 10,000 theaters in China.
The number of screens has also reached an astonishing 60,000, which has long exceeded the total number of screens in North America. The North American film market only has 47,000 screens, which has been surpassed and left behind by the mainland.
Ye Hua will definitely not let go of the largest market at his doorstep, but it will be difficult to take advantage of because they have great ambitions and want to eat up Coastline Technology. Although foreign countries have the same face, they also know that such benefits will definitely not come in turn.
to them.
Although Baofeng Technology is a solid ally, it was born as an Internet technology company after all. Although it is now all-in the private theater industry, it is just to obtain a strong cash flow profit project and save the current decline. Baofeng Technology
The DNA of the company is still that of an Internet technology company. After getting out of the predicament, Mr. Feng may still go back to tell his Internet story, and he will definitely do so, unless Baofeng Technology is willing to hand over its seven inches to Coastline.
After leading Baofeng out of the predicament, Mr. Feng will definitely seek a new way out of relying on coastline technology. Ye Hua is now seeking to get rid of dependence on Baofeng technology. Everyone is actually the same and wants to control their own destiny.
Therefore, this cooperation seems to be very crucial, and Ye Hua has high hopes for it.
