Coastline Technology's new product launch conference really lived up to people's expectations. phm-s stunned the world as soon as it was announced.
So much so that on the day of the press conference, while Europeans and Americans in the Western Hemisphere were still asleep, the late-night European and American cultivators were already making all kinds of claims!
I won’t go into details about the many latest “black technologies” in Coastline phm-s, which is priced at RMB 18,500 yuan for the domestic version and RMB 19,750 yuan for the international version, which is about US$2,900.
After all, whether it is the holographic technology that is the specialty of the coastline, or its wireless power transmission and all-weather energy storage, or the spatial geometric folding and bending process that brings greater visual enjoyment, many domestic and foreign media have already reported on it.
Major European and American mainstream media are blowing the whistle, and the style is as follows↓:
[At a confident and even arrogant new product launch conference, Coastline showed that its position as the leader and most revolutionary innovator in the global technology field is unshakable.] "bbc"
[Shoreline has unique core technological advantages. The short-lived struggle between Huawei and Apple for smart mobile terminals has ended, and it has officially ushered in the era of unipolar hegemony in the world where Shoreline is the only one in the world.] "Daily Mail"
[phm-s is on the market, who is Coastline’s competitor, where is it, and when will it appear?] "BC"
【The coastline is what it is today because it is not satisfied!】《usa-today》
…
As soon as the press conference ended, all major domestic offline retail stores owned by Coastline Group Coral Island Technology began to be overcrowded and lined up with long queues.
On May 16th, the official website of Coastline suddenly announced that on May 18th, the holographic bracelet phm-s will have its first sale in advance. Of course, this is an online order, and the quantity is limited. The first batch of online sales
Shipments are approximately 540,000 units.
After it went on sale on May 18, it was sold out in just 25 seconds.
Coral Island Technology's official v account also edited a message to announce it three minutes after it went on sale. It officially released 540,000 sets of holographic bracelet phm-s, which were sold out in 25 seconds, and attached a [cover your face and cry]
] expression.
Not long after the official v account posted an update, it immediately attracted complaints from a netizen with a very arrogant ID named Chief AV Director.
Leave a message as follows↓:
Little dolphin, are you a little too fast? You have no endurance!
Not long after this spicy comment came out, the staff who ran the Coral Island official v account were probably born in the 1990s, with skin, and were born in the year of snake. They edited a message to reply. The key is, the content is like this↓:
Men rely on explosive power!
Netizens from all walks of life could no longer sit still and left crazy messages under this reply, which was also widely reposted.
After the news came out, all the friends and businessmen were shocked. Sales reached 1 billion in 25 seconds. This data made friends and businessmen furious.
It’s even faster than robbing money!
The price of this Nima holographic bracelet is RMB 18,500 per piece. It doesn’t matter if it’s a set, one ring or any quantifier!
This retail price is not RMB1850 yuan!
Dear consumers, can’t you see the extra zero?
It’s 18500!!
The first sale of 540,000 units was actually the online marketing method of Coral Island Technology Operations Department. It sold out in 25 seconds and sold 1 billion in 25 seconds. These keywords successfully promoted the popularity on the Internet even more.
Nowadays, the Internet is full of various consultations or news about phm-s, but it is not enough, far from enough. We need more exciting, fresh, and popular hot topics.
It is a typical Internet marketing method, but the best thing is that not only does it not cost money, but it also makes money. This is the most exciting marketing.
Even if the price of phm-s is prohibitive for 90% of the people on the planet, even if 10% of the people on the planet become potential consumers of this product, it is still a very large order of magnitude. The total global population in 2023
It has exceeded 8 billion, which means there are 800 million potential consumer users.
As long as the product is good enough and the marketing methods are good enough, they can get them to spend money.
A product launch conference was held on the 15th, and the first sales were warmed up on the 18th, constantly creating new topics and hot spots. It was fully launched on the 20th. As soon as the conference was over, subsequent advertising continued to advance, and major endorsement videos were released one after another.
Of course, creative advertising videos are indispensable.
The Internet is full of various advertisements about phm-s and netizens’ heated discussions about it.
Well, all I have to do is make it clear that I want to buy it quickly. I have to buy it, and not buying it is not the rhythm of people in the solar system.
Coral Island Technology's sales department has formulated a complete set of marketing strategic plans, and the company's offline physical retail store channels are still one of the main sales platforms. As of now, Coastline Group has a total of 728 global offline brand comprehensive retail stores.
The domestic market has the largest number of companies, with 276.
Overseas, there are 22 companies in Australia, 104 companies in the United States, 25 companies in Canada, 33 companies in the United Kingdom, 151 companies in Europe, 42 companies in Japan and South Korea, and 75 companies in other regions.
The marketing strategy led by Cheng Yangze implements omni-channel retail, that is, in the era of the Internet and e-commerce, retailers interact with customers through various channels and integrate various fragmented media channels into "omni-channel" integrated seamless shopping.
experience.
Coastline should implement targeted marketing positioning based on the different preferences of different target customer groups for channel types, and design a matching combination of products, experiences and other marketing elements.
Combining or integrating many retail channel types to provide customers with a comprehensive experience of shopping, entertainment and socializing anytime, anywhere.
There is an excellent marketing master within the company who can double or even multiply the sales of the product, whether it is a good product or a bad product.
Product marketing is definitely a university subject, and it is an indispensable and important part of the commercialization of a product.
Coastline's offline physical channels are one of the important core platforms. The coverage strategy formulated by Cheng Yangze is hierarchical coverage. Direct stores and flagship stores cover key first- and second-tier cities. Direct stores cover major cities in third-tier and above, and those below third-tier mainly through
Distributors provide coverage.
Lao Cheng divides stores into three levels from the management details of channel dealers to the store level. Store management standards, training levels, product supply, system extensions, etc. are different between each level.
Another core sales channel is the operator channel. However, over the years, the net profit brought by the operator channel is far lower than the company's own retail stores, which has quickly become an obstacle to Coastline's further profit growth.
.
Lao Cheng is preparing to cut off this piece.
As time goes by, phm-s has shipped large-scale products to major sales points at home and abroad. Domestically, it is transported to various sales areas by high-speed rail or airplane, while abroad, it is directly transported by air.
phm-s has been launched globally simultaneously, but due to the time difference between the eastern and western hemispheres, the eastern hemisphere is one day faster than the western hemisphere.
Finally, consumers in offline stores queued for several days, and May 20 officially arrived.
When it was first sold on the 18th, some users received the goods in the afternoon of the same day. On the 19th, a large number of phm-s actual experience videos began to be shared in various circles of friends. New topics, new hot spots, and new information about the product were overwhelming.
, it will be fully released on all major channels on the 20th. It can be said that it is really hard to count.
