Chapter 053: It's so direct to dig the foot of the wall
"Hello, welcome!"
Ye Hua followed him into the store, and the sales girl in the store bowed politely.
When he came to the store, Ye Hua looked around and found that they were all products specifically for women, such as bras, socks, pants, jumpsuits, suspenders, pajamas, nightgowns...
Well, Ye Hua actually has never paid attention to women's luxury underwear. This store feels to him that the assembly is very good, and the prices of the products sold are also unfriendly, so there are not many customers visiting this store at the moment.
There were only three of them, Ye Hua, and another couple.
However, Qiao Wei and Lan Ping are very familiar with these luxury brands. At this time, after entering the store, they put Ye Hua aside and went to choose.
Although Ye Hua doesn't know the underwear brand la-, anyone who really knows it will know that la- is an extremely luxurious underwear brand from Italy. It is a brand sought after by many celebrities and models. It is very comfortable to wear and the design is exquisite.
All sexy.
This luxury brand specializes in producing the most noble underwear, beachwear, stockings, dresses, evening gowns, etc. La-This brand is known as the "Rolls-Royce of underwear" in the industry because of its noble style and long history.
”.
"Ye Hua, come here to help me make a reference. Do you think this set looks good?"
After a while, Ye Hua, who looked bored, was called over by the two girls. Qiao Wei showed him a sexy V-shaped seamless sling lingerie from the timeless series and waited for a reply.
Ye Hua saw her beautiful eyes looking at him expectantly, "Well... I think it's pretty good. If you like it, just buy it. Okay, I think it's pretty good. Anyway, I'm only responsible for swiping the card."
"Boring!" Qiao Wei immediately rolled her eyes at him, turned around and stopped talking to him. Ye Hua shrugged with a helpless smile. He really didn't deal with it, but he really felt that they were all quite good and had their own characteristics. The soft silk,
Thoughtful cotton, romantic lace, charming black, tranquil blue, warm pink...all the products here exude a feminine and charming atmosphere.
However, Ye Hua's last words were overheard by the store manager, who turned out to be a man in his thirties. His eyes lit up when he heard Ye Hua's words, "Anyway, I'm only responsible for swiping credit cards."
It turns out that he is a romantic and uninhibited rich second generation.
There is no way, Ye Hua is so young and has two beauties, so this is the first impression he gives.
He walked up to Ye Hua and said hello proactively with a smile: "Hello, I am Cheng Yangze, the person in charge of the la-flagship store."
"Hello!" Ye Hua nodded politely and did not introduce himself, but Cheng Yangze didn't mind. He looked around and saw Qiao Wei and Lan Ping in a distant area, looking at the choices.
After confirming that the two of them could not hear you at this distance, he looked away. Cheng Yangze suddenly smiled and said: "Sir, I seem to have seen you somewhere."
"Have it?"
Cheng Yangze smiled calmly and said: "Maybe I remembered it wrong, but sir, I personally think you should take the initiative to choose your girlfriends..."
"They?" Ye Hua was slightly stunned. He didn't pay much attention at first. Hearing this sentence, his eyes immediately fell on him. Cheng Yangze, who always maintained good qualities, nodded and smiled mysteriously: "It's normal. I've seen a lot of them.
, you can see it.”
"Okay." Ye Hua smiled helplessly, but he didn't think it was strange. Since he can be the manager of a luxury store, he must still have good vision. Even if his qualifications are poor, he can still practice it.
Thinking of what he said before, Ye Hua said curiously: "But as a man, I choose underwear for a woman, and it's not suitable no matter what."
Cheng Yangze shook his head slowly, and when he saw the other party looking at him suspiciously, he smiled and said, "Sir, who do you think our Robela's client is?"
Ye Hua said without hesitation: "Of course she is a woman, no need to ask."
As soon as these words came out, Cheng Yangze shook his head again and said: "Sir, if you really think so, you are totally wrong."
"Oh? Tell me about it?" Ye Hua suddenly became interested and said.
After a while, Cheng Yangze said eloquently: "Robela's success fully illustrates the two major rules in the marketing world. One is not to make mistakes about who the real customers are, and the other is not to make mistakes about what the products are really being sold."
: "Sir, the ultimate customer of fashion is not women, but men. If there were no men, women would probably not spend so much thought and money on dressing themselves up. Robela's success lies in clearly positioning her real customers.
It’s a man. And Robela’s success also clearly defines what products he sells.”
"Aren't you selling underwear products?" Ye Hua crossed his arms and looked at the other party with interest. For a moment, he was interested and wanted to listen to his arguments, but it was boring anyway.
Cheng Yangze shook his head for the third time, but quickly replied: "Other underwear brands sell underwear, but Robela sells...sexy. Or fantasy, fantasy. Robela's ultimate pursuit is for 'sexy'
These two words, for the two words 'fantasy', or combined, for the four words 'sexy fantasy'."
: "Among all human senses, the one most closely related to sexiness is vision, which is the same for men and women. But there is no doubt that men are more visual than women. Doesn't it mean that men are basically visual animals?"
: "The success of Robela is that it does not make it too clear: the customers of its women's underwear are men, not women; what it sells is not underwear, but 'sexy fantasy'."
: "For ladies, the time to wear sexy clothes is actually very little. Women dress themselves up like a peacock with its wings spread, which is beautiful, but it is definitely not for herself. Sir, I noticed that your girlfriend just
Looking for your evaluation, reference, and suggestions. In fact, she is not interested in your evaluation, reference, or suggestions, but to judge whether you like a certain style or not, because she only opens her screen for you, even if she thinks she will
No matter how sexy the beautiful dress is, even if it is true, but at the same time it cannot actually attract your attention or make you have a 'sexy fantasy', then the peacock's tail is meaningless, isn't it?"
: "If a man buys underwear for his partner in a department store, the scene will be embarrassing and the experience will be terrible, so Robela created more comfortable and convenient conditions for men to buy women's underwear by opening an underwear specialty store."
: "Robela has clearly positioned that its customers are not women, so sir, you also need..."
At this time, Ye Hua suddenly understood and nodded repeatedly, "I see, he is a professional in the industry after all."
"Thank you." Cheng Yangze also smiled and nodded when he saw this, knowing that there was no need to continue talking. After his prodding, Ye Hua finally understood. No wonder Qiao Wei's reaction just now was like that. It seemed that it was indeed missing.
Click on the "fun" thing.
But after a while, Ye Hua silently began to look at Cheng Yangze, which made the latter puzzled for a while. However, the other party was obviously a big customer. This was already explained by that sentence, but it was just that the other party looked at him like this, which made him very embarrassed.
Wear a smile without losing elegance.
After a while, Ye Hua withdrew his scrutinizing gaze, stretched out his hand and said with a smile: "Let me meet you formally, Ye Hua. I have opened a company, which is a small achievement."
"Mr. Ye, it's a pleasure to meet you." Cheng Yangze stretched out his hand and shook his hand politely, but he was also surprised in his heart. He did not expect this. He thought that Ye Hua was a rich second generation, but he did not expect that he was the boss of a company.
He was quite surprised to have such a young boss. He was able to start his own business and bring his girlfriend to Huaizhong Road Luxury Street for shopping. It was a great achievement.
"Our company is in a stage of rapid expansion, and the company's sales department is lacking a marketing talent like you. What kind of underwear are you selling? Why don't you sell high-tech products with me? The manager of the sales department has been vacant.
If you are interested, you may wish to consider it.”
As he spoke, Ye Hua took out a business card from his pocket with his left hand and handed it to him. He smiled and patted the other person's arm that was holding it. The other party took the business card and Ye Hua headed towards where the two girls were.
Cheng Yangze held the business card in his hand and stared blankly at Ye Hua, who was walking towards the two girls. This poaching caught him off guard, and it was so direct.
He lowered his head and looked at the business card in his hand.
"I didn't expect that he was actually the young founder of a technology company, Coastline Technology Co., Ltd.... Huh? Wait, I heard it somewhere. The news about Disney a few months ago seems to have mentioned it... Which company is it?
