Ye Hua also considered developing an avatar exclusive to Coastline Company, such as Xiaomi Technology’s “Xiao Ai” classmate, but he quickly gave up the idea.
Because if a newly developed avatar wants to meet the expectations in mind, the probability of failure is as high as 90%.
After Hatsune Miku became popular all over the world, many people also launched their own virtual singer plans, but all of them failed or became a niche.
Even pioneers like Cripton Future Media have launched other virtual diva projects, but they have also faced failure. The company's other virtual idols are riding on Hatsune Miku's popularity.
So far, there are only two virtual singers who have succeeded in this field, one is Hatsune Miku and the other is Luo Tianyi in China.
Speaking of which, Luo Tianyi's birth path was also ill-fated. There were bumps along the way, and she almost died at one point.
If Ye Hua chooses to create a new image by himself, the risk will be too great.
The success of Hatsune Miku is the result of more than 20 years of hard work by Hiroyuki Ito, the founder of Cripton Future Media, who took advantage of the right time, place and people to achieve what it is today.
The "World's First Princess" became famous all over the world.
Hatsune Miku's success has grown up with acg culture, and also with the growth of a generation born in the 80s and 90s. It can be said that Hatsune Miku's success cannot be copied, it is inevitable and unique.
As for the domestic Luo Tianyi's ability to stand out, it is also a mirror image of the development of Hatsune Miku, because when acg culture spread and grew in the country, it was true that there was no need to imitate the same skills, so Luo Tianyi appeared, and
Speaking of which, it also has a "blood relationship" with Hatsune Miku. Both parties were born based on Yamaha's vocaloid engine.
So so far, except for Luo Tianyi, no other virtual singers in China have been able to make a profit.
Although Ye Hua has "money power", in cultivating an IP to be deeply rooted in people's hearts and make a group crazy for it, the right time, place, people and people are indispensable. And this is precisely the area where "money power" plays the smallest role.
It is obviously not advisable to use one's shortcomings to attack the other's strong points.
It takes time to accumulate and accompany a generation to grow in order to create a successful IP image.
If Coastline wants to cultivate an avatar from scratch, it may not be able to achieve the influence and popularity of Hatsune Miku in ten years, and it may not even be as popular as Luo Tianyi.
Moreover, producing content itself is contrary to the DNA of Coastline Company. For a high-tech company to produce entertainment content, it simply does not do its job properly and will most likely end up in disgrace.
And winning Hatsune Miku is equivalent to winning the loyal fans of Hatsune around the world. Why bother to spend time, energy and money to cultivate them yourself?
Obviously, the merger and acquisition of Cripton Future Media is the best choice. This is the best stage for "monetary ability", and using one's own strengths to attack its weaknesses is the wisest choice.
…
As the end of the year approaches, the end of this year is getting closer and closer.
Ye Hua is already very satisfied with Coastline Company's opening results this year.
Mainly, we have successfully completed three dazzling businesses. The first one is the business cooperation with Baofeng Technology. It can be said to be a key victory, which allows the company to successfully avoid various dangerous shoals and reefs set by capital, and does not accept the
Successfully obtained the first cooperation business with VC venture capital, which also opened up the situation of tight funds.
The second business was the cooperation with Walt Disney, with a single transaction contract exceeding US$15, and the success of this business also made the third business a logical progression.
Naturally, this third business involves several major domestic theater chain companies. In the face of the general trend, they do not dare to go against the trend. This business is because technological advancement has forced the theater chain companies to cooperate with Coastline.
If we can't lose our dignity and don't seek cooperation with Coastline Technology, then a large wave of capital will soon enter the market and use Coastline's technical advantages to quickly defeat them and occupy the domestic film market share.
It can be said that domestic theater companies hate Ye Hua to death. They have no choice. Without the coastline that you can live on, without their technology, you will face the risk of being defeated by new competitors.
Enterprises are forced by technology and have no choice but to admit it.
Capital investors hate and envy Ye Hua and Coastline Technology Company. They hate that he does not share profits and envy his ability to make money, but they are helpless. Although capital is full of greed and even uses unscrupulous means, it must also follow the set rules of the game.
Come and play, there are some lines and some rules that cannot be exceeded, especially in this land of flower growers.
Ye Hua himself is a cautious person. He knows that as long as he follows the national policies, he will make clean money. If someone wants to mess with him secretly, there is not much chance. Ye Hua doesn't care about petty troubles.
It can be said that to achieve this, only the country can really touch the coastline companies, but the real high-tech companies are national treasures. Not to mention the high-tech products that make global money, the country needs such companies.
As the year drew to a close, Ye Hua spent the next few days dealing with the company's daily operations and management, He Hao, and he also began to draw up an option pool for Coastline Technology.
As a company with the ambition to become a giant, the establishment of an option pool to share residual value with irreplaceable key employees or engineers is an inevitable move.
Without sharing residual value with employees and only talking about ideals with employees, it is impossible to develop and grow healthily. Then there will definitely be no outstanding employees to work for the company, and there will be no loyalty at all. If you want to change jobs, you can change jobs. Any technology giant in the world
They will all set up option pools under their own banner.
Ye Hua naturally would not allow Coastline Technology to be an exception at this level. In the establishment of the option pool, he took out 10% of Coastline Company's shares. However, this 10% equity was still controlled by Ye Hua, and the employees received option shares.
Later, he had the right to pay dividends, but not the right to vote. Ye Hua still had 100% absolute control over the company's equity.
The company currently has 359 employees. As this year comes to an end, not many people will be able to obtain the company's option shares. Only about ten people will be able to survive. Sharing shares may be the company's highest benefit reward for its employees.
He Hao and his seven initial teams must be among them. The sharing of option shares is also based on the principle of distribution according to work and evaluation according to contribution, adhering to the principle of more work, more gain, less work, less gain, and no work, no gain.
In the end, Ye Hua confirmed 11 people, including all members of the initial team, He Hao, Qian Qing and the others. As the veterans of Coastline Technology, they must be assigned. As for other employees of the company, there are no options.
Reward, it is not easy to get, the recognition of the team and the real contribution are indispensable.
Ye Hua is very cautious when it comes to option awards. This is not because he is cheating, but because sharing benefits without thinking will not bring higher benefits to the company, and will be counterproductive. Moreover, if employees are allotted shares, it will not be easy to get them back in the future.
However, employees who do not receive option awards at the end of the year will receive a generous year-end bonus.
Coastline Company has established a relatively mature and complete welfare system. The company's employee ranks are divided into four major ranks from bottom to top: s1, s2, s3 and s4. Each major rank has three levels.
The letter "s" is the beginning of the English word "shoreline". After all, Ye Hua positioned the company as a multinational company. The official website of Shoreline Company is https:///
The S1 rank is generally for fresh graduates, with an annual salary of about 170,000-200,000 and a year-end bonus of 60,000. The S1.1 grade is for low-end positions, the S1.2 grade is for undergraduates, and the S1.3 grade is for graduate students.
Among the s2 ranks, s2.1 generally have a doctorate and an annual salary of about 200,000; s2.2 are generally engineers and have an annual salary of about 200,000, which is higher than the salary of the s2.1 grade, while s2.3 still has the same salary.
As an engineer, this rank level already belongs to the backbone and employees of the company, and the annual salary is around 280,000.
The s3 rank is the real senior core member of the company. Employees in the s3.1 rank are senior engineers with an annual salary of more than 320,000. Employees in the s3.2 rank are generally technical experts with an annual salary of 50-50,000.
750,000; the s3.3 level belongs to the director level, and the annual salary is between 600,000 and 900,000.
The last level, S4, is the expert level. Employees who can reach the S4 level within Coastline Company are already standard successful people. Their annual salary alone exceeds one million, and they can also get a share of the company's option pool and participate in dividends.
It can be said that Coastline Company's salary standards are basically in line with those of well-known domestic Internet giants, and it is naturally a company where countless job seekers want to work.
Currently, the total 359 employees of Coastline Company are mainly concentrated in the middle section, especially those working on s2.3 and s3.1. From this, it can be seen that if you want to get an offer from Coastline Technology, you must have real power.
Although the salary and remuneration standards are basically in line with those of those Internet giants, the hard work is similar to that of those Internet companies. However, compared to BAT, working at Coastline Company is not too easy. At least Ye Hua is able to work without overtime.
Just try not to work overtime as much as possible, and it is normal for those Internet giants to work overtime, and it is an indisputable fact that the salary is high and the work is hard.
In addition, the standard salary promoted by Coastline Company is 150,000 yuan per year, but you can usually get an annual salary of 180,000 to 200,000 yuan. Even in the low-end position of S1.1, the monthly income is over 10,000 yuan.
Things in the company are running steadily according to the established plan, and as the year ends, Ye Hua's other major priority is to go home for the New Year. After so many years, this New Year is the one he is most looking forward to.
In the past, because I had no success in my career, I was particularly afraid of celebrating the New Year at the end of the year.
As the saying goes, people with or without money go home to celebrate the New Year. Ye Hua doesn't know what others think, but he doesn't want to go back, and he doesn't even have the courage to go back, but he thinks about it so much that he has been struggling to come here every year in the past few years.
Uncomfortable.
But it's different now.
In the past two months, Ye Hua has been focusing on another thing, which is taking the driver's license test.
After practicing hard for more than a month, I successfully obtained my driver's license. Although I had very little driving time, and as the boss of a large company, I usually have professional drivers.
But private life is somewhat inconvenient, and it is still necessary to master driving skills.
As time goes by and the end of the year comes, Coastline Technology has completed a difficult and perfect ending this year. All employees of the company have received a generous year-end bonus. Even the employees in the S1.1 level have received a year-end bonus of 50,000.
, it’s the end of the year and everyone goes home happily to celebrate the New Year and that’s it.
New Year's Eve is approaching, and Ye Hua suddenly feels like he's returning home. This year he wants to go home and see his parents more urgently than ever before. It's been two years since he's been home, and if he doesn't go home this year, it will be three years.
Fortunately, it's only a matter of time. Not only do I have to go home this year, but I also want to give my family a big surprise. From now on, I will not let my parents suffer anymore.
