Not going public to make money and not being included in the capital system. In this environment, for today's Coastline Company, Ye Hua has only one way to go, and that is to open up new businesses and add new revenue growth points.
The company seems to be prospering now, and it is true, but at the same time, it is also true that operating costs have soared. In the future, as the shipment volume of holographic projection equipment ends its peak period, a decline in revenue is inevitable.
Faced with high operating costs, it will face the embarrassing situation of being unable to make ends meet. The profits earned from this market can at most support Coastline Technology for about three years after moving into the new headquarters.
If you are unable to open up new business after using up your old capital, you will face the risk of debt and layoffs.
"The last word is to open up new businesses and create new revenue growth points." Ye Hua murmured, thinking about it, and couldn't help but nodded secretly.
At this time, he couldn't help but think of Cheng Yangze, the old man who sold underwear. He was a talent in the marketing industry, and he didn't know if he would switch jobs.
But that's not the point. The point is that Cheng Yangze's marketing thinking gave him a lot of inspiration, especially his statement that Robela sells not underwear, but sexy fantasies.
Known as the "Rolls-Royce" of the underwear industry, Robela's success is beyond doubt.
Robela's marketing idea also applies to other products. After all, the common point of marketing is to sell products. Whether it is selling underwear products or hardware technology products, the key lies in positioning.
Ye Hua firmly believes that this kind of thinking can be used in any commodity economy.
Does Shoreline Technology sell hardware? In the past, Ye Hua would say yes, but now if someone asks him that, his answer is no.
Rather: the products Coastline Technology sells are not hardware, but experiences!
The holographic projection system can be sought after by James Cameron, and can be ordered by major theater companies around the world. Selling means experiencing it.
Audiences and movie fans are paying for the experience of holographic visual effects. It is precisely because of the unprecedented new experience that Baofeng Private Movies has opened a popular one. In fact, not only men, but all human beings are visual animals, so the visual shock is even more
Strong 3D movies have replaced traditional 2D movies, and now the visual impact of holographic movies is even more shocking than 3D movies.
There is no doubt that according to this logic and historical trajectory, holographic movies will inevitably replace 3D movies.
"What can provide unprecedented and shocking visual effects?" Ye Hua turned his wheelchair with his back and held his chin in meditation. In addition, he also had to consider the user's spending power, audience group, etc. There are many products that are either popular or not.
, it can be seen that precise positioning of customers and the right timing for products are indispensable.
Virtual Diva?
For a long time, these four words suddenly appeared in Ye Hua's mind. He sat motionless on the chair for a moment, thinking quickly in his mind.
Ye Hua's eyes suddenly lit up and he murmured: "With experience as the core, hardware as the fulcrum, and the young group of the second dimension as the breakthrough point, we will create a new trend of technological fashion experience, and the image spokesperson who leads the trend is the virtual singer!
"
Suddenly, Ye Hua targeted the "otaku" group. This group's spending power is extraordinary. There is a saying that is not unreasonable. The real otaku fans are all rich people.
Today, the two-dimensional group is definitely a force that cannot be ignored. Not only in China, but also in the world, it is a huge force of the new generation. The key is that Ye Hua takes a fancy to the youth of this group and the large number of otaku fans.
I have a mine at home.
This is a very large and powerful consumer group, and the key lies in their youth. Seizing young consumers means seizing the future.
Otherwise, why would the current giants start to work intensively in this group?
Those two-dimensional otaku fans are obsessed with this Onii-chan and that Ouni-chan all day long. The bedroom of a loyal two-dimensional otaku fan is usually filled with paintings, murals, and figures of this Ouni-chan and that Ouni-chan.
Even the sheets are so addictive that I can’t extricate myself...
They can't afford to stay home without mines, so they are called "otakus" on the Internet.
That’ll be easy!
Ye Hua suddenly snapped his fingers.
Do you feel that this kind of experience is not up to par? If there is an Oni-chan or something that can communicate with him and become a personal butler, using holographic images to project the image of his favorite Oni-chan, you can dance for him.
Dance, discuss some intimate topics, etc...
Ye Hua didn't believe that these otaku fans would not fall into the trap. In order to obtain this comprehensive upgraded experience, he would obediently hand over his wallet and buy a set of such technology products.
"I heard that you have a mine at home..."
Ye Hua couldn't help but laugh silently, put away his thoughts and looked at the computer screen. He quickly tapped on the keyboard a few times with both hands, checked the US stock market, and specifically checked a company called "crypton-future-media".
The current market value of the company's shares is $716 million.
"If we use stock acquisitions and repurchase them in the secondary market, there will definitely be a hemorrhage." Ye Hua stared at the K-line chart on the computer screen and said to himself. Such an acquisition method will definitely raise the capital market.
High stock price.
"If we want to reduce the cost, it seems that we can only initiate a merger invitation in good faith... We cannot simply implement the strategy. We still have to make thorough preparations for this kind of thing." Ye Hua said, and couldn't help but nodded secretly.
crypton-future-media is "Crypton Future Media".
Not many people may know about this listed company, but its flagship products are extremely popular around the world, and have even gathered a large number of loyal fans around the world. Its extremely high popularity is completely
Not inferior to the first-line international superstars.
She is...
Hatsune Miku!
Wearing a uniform and wearing long blue-green twin tails, this cute and adorable two-dimensional girl is always only 16 years old.
Hatsune Miku is famous for her two-dimensional song "The World's No. 1 Princess", and she has become a super popular virtual idol worldwide for her magical brainwashing song "The Onion Swing". Now she has hundreds of millions of fans (knights) around the world.
Since the rise of virtual singers in 2007, various virtual idol plans have surfaced one after another, but only two have truly achieved success and profitability. Needless to say, Hatsune Miku, and the other is the rising star Luo Tianyi.
The two two-dimensional virtual singer images of Hatsune Miku and Luo Tianyi are the sound source library developed by Cripton Future Media (C Company) based on the vocaloid series of speech synthesis programs of its subsidiary Yamaha, thus creating
A series of virtual singer images.
Since the "Hatsune Miku append" with 6 different tonal versions of Hatsune Miku was released on April 30, 2010, the image of the girl with blue-green twin-tail hair has become a "popular singer" active in animation comics.
In addition, Hatsune Miku has also served as a singer and chorus singer for the Japanese music group Sound-Horizon. With the release of the "Hatsune Miku" sound library, this successful marketing method is gradually changing electronic musicians' perception of the music industry and the entire
The structure of the industry.
Behind this derivative cultural phenomenon, it marks the birth of virtual idols.
Today, some virtual idols are even more popular than real celebrities, and their ability to attract money is also quite impressive.
At this moment, it is not so much that Ye Hua is interested in Cripton's future media industry leading position, but rather that he is interested in the four words virtual idol, which is a perfect match with Coastline Company's holographic technology.
The real idols that fans chase cannot be taken home, but the virtual idols can be taken home and everyone can have them. This is a brand new, epic experience upgrade.
Ye Hua is not interested in the products of Cripton Future Media itself, but in the experience it brings, combining it with Coastline Technology’s own holographic hardware to create a new experience.
Using this experience to attract consumers to buy holographic products is like the game consoles and game content in the gaming industry. Players essentially go for the game content, and the consumption behavior of buying a console is to play the games.
In the same way, consumers purchase holographic technology products for the purpose of taking back their virtual idols and to pay for a new and unprecedented experience. Of course, they will buy the games only if they are fun. The virtual idols must be vivid and excellent enough for consumers to
I will be willing to give my wallet to you.
However, Ye Hua wants to acquire Cripton Future Media, a Japanese company, but it cannot be done with Coastline's current funds. The 16.5 billion revenue from the cooperation with several major domestic theater companies will be invested in the construction of the new headquarters.
It may not be enough.
It seems that either new revenue growth can be added, or we can only wait for the completion of the US$1.5 billion transaction contract with Walt Disney, and the US$1.5 billion will be credited to the company's account, so that Coastline will have the financial strength to acquire Cripton.
Future media.
Ye Hua is not in a hurry. The holographic film market has only taken up about 20%, and there is still 80% of the market share. Coastline has exclusive core technology, and no one has the ability to snatch 80% of the market share.
That beautiful girl singer who is always only 16 years old is definitely the best "salesperson" for Coastline's new products. Ye Hua seems to be counting on Hatsune Miku to make a living, asking Hatsune girls to go and buy the mines from the homes of those otaku fans.
All of them were "cheated" and came back.
However, this mine is not easy to deceive. In addition to meeting the standard of product experience, it also requires perfect planning and marketing. The right time, place, and people are all indispensable.
