"Speaking of positive cycles, we must guard against dead cycles. Hardware cannot sell well, and clothes certainly cannot sell well, so we need a virtual idol, and this idol has a group of loyal fans. The only goal that meets these two conditions is
Hatsune Miku, a division of Cripton Future Media."
Cheng Yangze has generally understood the story Ye Hua told.
The acquisition of Cripton Future Media is a key to maintaining a positive ecological cycle. The key lies in the cultural connotation of UGC surrounding virtual singer idols such as Hatsune Miku. UGC empowers virtual singers, and Hatsune Miku will
This energy is fed back into product sales and is directly reflected.
So the real source is UGC culture.
UGC, which is the abbreviation of user-generated-content in English, is user-generated content.
It can be said that the history of the development of the Internet is the history of the development of UGC. The blogs, forums, communities, and self-media that people can't live without today are all UGC.
The most typical UGC products at the moment include: Zhihu (community), Jianshu (blog), Lizhi FM (audio radio station), etc., as well as service products such as Douyin short videos that have emerged in recent years. What they have in common is pry.
Motivate users to produce content for the platform.
But this is a very difficult thing to do successfully, and if the UGC mechanism is successfully established, the product will move towards a positive cycle.
The core issue of UGC is how to build a user incentive mechanism and how to stimulate users to produce content.
Ye Hua intends to create a closed-loop ecosystem. He defines the core mechanism of UGC as a sharing mechanism. In fact, the core of user-generated content is sharing. To put it more down-to-earth, it means showing off style, pretending to be compared, and there is a group of people who are circle
Once the number of fans reaches a certain scale, traffic can be generated and the traffic can be monetized.
It is worth mentioning that the Internet’s “80/20 rule” that big guys often talk about does not apply in the UGC field, because the number of users who are really willing to produce content for products does not even account for 2% of the total. For example, the number of user registrations in the Q&A community
It has reached 80 million, but less than 1% of the total number of users actually engage in “question or answer” behavior.
Not to mention content-based products, the same is true for social products that are closely related to users, such as "KouKou Space", Weibo, Moments, etc. Posts are published every day, and whether the interactive behavior occupies 20% of the number of people in a user's address book
%?
The answer is definitely not.
The fundamental reason is that users who are willing to produce content will always be a minority or even a very small number, and most people still consume content as a melon-eating crowd on the Internet.
Therefore, we still have to take the high-end ecological route. After all, the characteristic of this world is that the less you can get something, the more you want it, and the rarer something is, the stronger its show-off properties are.
Apple's mobile phone market share is less than 20%, but it has taken away nearly 80% of the industry's profits. To a large extent, it has the attribute of showing off.
A clearer example can be seen in the fact that many games that charge for items are free of charge, especially web games. 90% of the profits of game companies come from wealthy players and are supported by wealthy players, while those free players bring even 10% of the profits to the company.
None, but free players are an indispensable and important part.
It's very simple, because the purpose of rich players charging so much money is to abuse free players to pretend to be compared. Without free players as a foil, this game cannot be pretended. If you can't pretend to compare, rich players will have no fun, and they won't know how to compare.
Money wasted.
In this way, this "chain of pretentiousness" is broken.
Therefore, Ye Hua did not create a business out of thin air. In fact, it was just a change of scene, and the routine was still the same.
Catching a small part of these rich users is a huge victory. If the rich people in the second dimension group are compared to the rich players in the game, then a large wave of people watching on the Internet are free players, or
Called... cloud player.
The two constitute a related model of sharing by local tycoons + watching by cloud players. After all, everyone has a show-off heart. The two-dimensional local tycoons with financial strength will naturally show off in the circle. The reason why local tycoons are local tyrants is as long as they are happy.
That's it. I don't care about cost-effectiveness at all. If I do, I'm no longer a wealthy person, because if I have money, I will do whatever I want.
Everyone wants to be a rich man, but not everyone is a rich man.
Ye Hua wants to acquire Cripton Future Media and promote the spread of many popular elements such as two-dimensional culture and virtual singers, just to expand the number of "cloud players". In this way, it will naturally attract rich users to consume. A rich person's
The spending power may be equivalent to that of 100 ordinary consumers.
At the same time, the vast number of "cloud players" are also potential user consumer groups, and 99% of new sales in the future will definitely come from this group of people.
…
As time goes by, the Tokyo Olympics on July 24 is gradually approaching, and the programming and development of holographic operating systems and AI are also advancing steadily. Working alone is not as easy and efficient as having an excellent team behind you. Ye
Hua personally led it, and naturally he completed some key points independently to prevent technical leaks.
After all, Ye Hua does not have the ability to read minds. There is no 100% guarantee as to whether there are other commercial spies within the company. In fact, in order to keep confidentiality, Ye Hua separated several teams, each responsible for a module, and there was even no communication between each team.
I don’t know what my mission is for. I only know that the boss’s mission is roughly needed to develop a mysterious new product.
The ship of ten thousand years can sail with caution, and caution has always been Ye Hua's basic quality.
During this period, the company finally finalized the construction of the new headquarters, completed the bidding for the architectural design of the new headquarters, and the construction bidding has also been finalized.
The design of the new headquarters was won by an architectural design firm from Denmark, while the engineering construction was won by a domestic construction company. After all, the title of infrastructure madman is not for nothing. Although there are many excellent construction companies abroad, relatively few
It is said that domestic construction companies are already superior to others in terms of infrastructure construction. Of course Ye Hua chooses domestic construction companies, and the efficiency of domestic construction companies is much higher than that of foreign construction companies.
He Hao is taking care of the company's operations and has done a good job so far. Ye Hua is relatively "lazy", so the COO of Coastline Company has very powerful powers. He is not the CEO of the company, but he is also a bit of a CEO.
Ye Hua plans to step down as CEO in the future. If there is no problem, He Hao will take over and take over. Of course, he will have to shoulder more responsibilities now.
Well, Ye Hua is actually just lazy and doesn't want to take care of trivial matters, so he wants to increase the workload for He Hao, but that's right...this is what can be cultivated.
…
CEO office.
There were several knocks on the door, and then Qiao Wei, dressed in professional attire, entered the room. She looked at the desk and found that Ye Hua was no longer there. She looked around and saw that he was sitting comfortably on the sofa by the window. In front of him was a table.
I had a laptop, made a cup of tea, and tapped on the screen with one hand from time to time. There was a small window in the corner of the screen communicating with a development team.
"You guys continue writing, and when you're done, upload it directly to my private server, and we'll discuss it later." Ye Hua stopped communicating with the R&D team when he saw Qiao Wei coming over.
"You're quite comfortable. You didn't know you were making headlines." Qiao Wei handed him a newspaper. These days, newspapers and periodicals have declined, and there are only a few stores that are still selling paper.
In cities where newspapers are available, public institutions will generally purchase them.
"I'm almost tired of the headlines. What's so strange is already boring." Ye Hua sighed and smiled indifferently. He glanced at Qiao Wei and couldn't help but joked: "But it's still interesting, isn't it?
Something greasy..."
Qiao Wei was suspicious for a moment, then her pretty face turned slightly red when she realized it, and she rolled her eyes at him angrily.
"A dog can't spit out ivory from its mouth. It's not serious like..." As he spoke, he immediately threw the newspaper in his hand directly to him.
Ye Hua put away her teasing thoughts and picked up the newspaper. This news must be very important, otherwise she wouldn't have come here specifically for it, so she glanced at the headlines.
