"So, Mr. Ye, the company's next generation product will serve smart homes?"
Cheng Yangze carefully sorted out the content of Ye Hua's statement. According to his description, it all shows that new products are the trend in this field. Smart home services are also a major trend in the future. Nowadays, technology giants around the world are
dabble in this field.
Ye Hua nodded and said: "You can say that. In fact, my real purpose is to create an advanced closed-loop ecosystem similar to Apple, using emerging technologies to open the way. The acquisition of Cripton Future Media is just this ecosystem.
One of the chains in the system, only by building a complete ecosystem can we establish and consolidate our own moat."
Cheng Yangze hesitated for a moment after hearing this. Why do today's big tech giants like to tell stories about ecology? If they don't tell stories about ecology, they would be too embarrassed to call themselves tech giants.
In the end, I couldn't help but say: "It's just Mr. Ye, building a closed-loop line is very risky. This business model will have to face the pursuit and interception of the major traditional giants."
Why do those Internet giants give people the impression that they are inserting themselves everywhere, but they just can’t let go of this story.
In fact, Cheng Yangze also wants to say that the last LeTV who told ecological stories, Boss Jia, who has already said that he will return to China in 10,000 years, is still in the United States. Mr. Feng of Storm Technology, one of the partners of Shoreline Company, also told this story, and he almost
It’s fun, this time I saved half my life by relying on the strategic cooperation with Coastline, and now my life is smooth.
There are only a few companies that can tell the story of ecology, Apple is one, and Xiaomi has been doing well recently.
However, the tech giants are so keen on telling this story, and there is a reason for it. Once this story is successfully told, an extremely solid moat can be established, like Apple's closed-loop ecosystem.
I have to say that Gang Leader Qiao may be the most exciting one in this story, if not one of them.
And after telling this story, let’s look at Apple’s current earning power and its market capitalization exceeding one trillion U.S. dollars…
Ye Hua smiled and said: "Risk and reward coexist. Not only is it not easy, it is extremely difficult, but that doesn't mean there is no chance. How can Pinduoduo fight his way out under the noses of big guys like Taobao and Jingdong?"
Thrive?”
Pinduoduo?
Cheng Yangze was slightly stunned and said: "The one that sells razor-like tops, slippers for ninety-nine yuan with free shipping, the exclusive Japanese cat washing powder, Keri Coke, etc. What do you mean by Duoduo?"
Ye Hua was amused by his serious tone of complaint and couldn't hold it back. After a while, he stopped smiling, nodded and said in a deep voice: "For a while, the rise of Pinduoduo aroused my curiosity.
I also studied it in depth.”
: “As far as my personal way of understanding the world is concerned, when I encounter something new and can’t figure it out, I look for reference objects, the new model, and how the new thing evolved. After all, this is
An evolving world."
: "Actually, no matter what the ecology or this or that business model is, the essence is to see whose money it makes, how it makes money, and whose cake it has touched before."
: “Let’s just talk about Pinduoduo, which is crazy about spending and downgrading. Although it, Dibao and Jingdong are both e-commerce platforms, I think they are essentially different. Look, what is Dibao? I gave it to
It is defined as an online real estate developer, Yiming Small Commodity Market, and the essence of its profit model is to collect rent and management fees from small merchants; JD.com specializes in electrical appliances at the beginning, and it is not just the online Guomei, Su Nian, and later Dongge.
They were all sold and became a major online department store.”
Cheng Yangze was surprised when he heard it. He found that his boss's fresh and refined thinking was quite unique. After thinking about it carefully, he found that it was really like this, at least he couldn't refute it.
Ye Hua continued: "However, Jingdong's business model is actually not very profitable. Department stores and supermarkets like Carrefour usually only have about 7% profit, and it is difficult to build their own moat, so Jingdong learned from Wal-Mart and established
Warehousing logistics, also known as Jingdong Logistics, is Jingdong’s strong profit point. A few years ago, when Brother Dong had an accident abroad, people said that he must have offended the big guys on Wall Street. If it was the people on Wall Street who wanted to mess with him.
, the big reason why Brother Dong wants to peel off this strong profit point..."
Kan smiled and continued: "Many people think that Wal-Mart is a big supermarket like Carrefour and China Resources Vanguard. In fact, it is not. Wal-Mart's real core competitiveness is warehousing and logistics. They have too many distribution centers around the world. They are known as
It is a point-to-point seamless logistics system. The newly emerged Pinduoduo is actually different from Taobao and Jingdong. Pinduoduo is actually grabbing the business of street stalls and mobile vendors. You know mobile vendors, right?"
Cheng Yangze nodded. Although he sells luxury underwear, he has been there at least. When he was young, he also bought various street stalls. "I know this. It's the kind that drives a container truck and has a loudspeaker attached to it, in the third and fourth tiers."
Those cities, counties and towns that carry out guerrilla sales claiming to be factory-direct clearance sales?”
"Yes!" Ye Hua said with a smile: "For example, there are two very popular businesses. One is the Jiangnan Leather Factory where the boss ran away with his sister-in-law, and the other sells shoes. Because the director of the factory is his boss, the original price is three
Leather shoes that cost more than 100 or more than 400 yuan only cost more than 100 yuan."
"Brother Cheng, do you understand now? Why are Pinduoduo used by so many people and sales are still so high? In fact, it is not the so-called consumption downgrade at all, but because of the sales of street stalls and mobile vendors.
It’s a big market.”
Cheng Yangze nodded repeatedly. The young boss said it in a lighthearted and funny way, but in fact there was a profound analysis between the lines. If you think about it carefully, isn't it exactly what he said?
Speaking in such a relaxed and funny tone, he has a demeanor of pointing out the country while joking. He is indeed a formidable person. No wonder he is sitting in the position of the leader of the coastline. It is not without reason.
And Ye Hua added: "Actually, don't look at the so-called Internet giants today. They attend the forum today, talk about a new model tomorrow, talk about a new pattern the day after tomorrow, and the day after tomorrow talk about a new trend.
However, they are essentially making money from traditional businesses. It’s just that they use emerging Internet technologies to carry out ‘dimension reduction attacks’ on some companies in the original industry, seize their markets, and then expand on this basis.
Become stronger and build your own moat.”
: "If you don't believe it, you can take stock of the companies that are getting bigger and stronger now. Few of them say they create a new business out of nothing. They basically integrate more resources and add value to a certain business that is already very profitable.
The industry is undergoing a reshuffle. For example, in our coastline, the current products use emerging technologies to defeat traditional screens, such as the IMAX giant screen, which has abruptly taken away their market."
: "Another example is Xiaomi mobile phone, which competes for the market of copycat phones; Didi Taxi has re-washed its blue-brand cars, which is also the market for black cars. Even Penguin, a social empire, can give such a definition
,According to this business logic, Penguin is actually a clothing company..."
As soon as these words came out, Cheng Yangze's eyes bulged slightly. How could an Internet social giant bring such a fresh and refined understanding?
I saw Ye Hua saying: "Looking through its history, its real financial turnaround was in 2003, when it took off by selling the 'KouKou Show'. At that time, it earned more than 400 million in one quarter, and
The year before this, the revenue was only around 100 million."
Spreading his hands, Ye Hua shrugged and said: "This 'button show' is just clothes. When I was studying, many male classmates gave clothes to female classmates. It was this 'button show'. Penguin's clothes are simply not too cute."
It is easy to make money, standardized, modular, and programmed. Except for a little design cost, everything else is free. So after Penguin tasted the benefits here, it has been working hard in this clothing field, so that today almost all high-end clothing manufacturers
The profit game has become a business model of making money by selling clothes."
: "For example, King of Glory, LoL, Dota, DNF, various suits and fashions, etc. The presentation of those skin props is just the difference in clothes."
: "According to this business logic, it can be said that Penguin may not be the world's largest clothing sales group, but it is definitely the most profitable company selling clothes in the world. The annual global sales of Nike, which ranks first, is similar to Penguin's annual revenue.
It’s more than 200 billion, but Nike has 500 stores and tens of thousands of counters in China alone, so how many of them are there in the world?”
: "Based on the population, if you multiply it by four, the cost is huge. So Nike's profit is only about 10%, which is completely incomparable with that penguin. As for the second-ranked one, it only sells more than a thousand a year.
100 million, almost an order of magnitude away, so I won’t talk about it.”
Having said this, Ye Hua finally showed a sly smile and said: "As for virtual singers and virtual idols, they are very imaginative. Why do I say that we should vigorously promote UGC culture? We also sell clothes, and
This is a positive cycle, if the clothes are selling well, the hardware will be popular, and conversely if the hardware is selling well, the clothes will also be selling well.”
