Chen Mo, Brett, Moxi, and John, the deputy director of the ranch, were busy until after one o'clock in the night, and everyone's stomachs were growling.
"Come to my house for something to eat." Chen Mo read the contract signed with Whole Foods Market again, put the contract away, and said.
Brett yawned: "When we get to your house, you won't want us to make food, right?"
"I will cook myself." Chen Mo smiled.
After returning home, Chen Mo went into the kitchen to get sirloin steak and cut it into four pieces...
"There seem to be a few bottles of Romanée-Conti in the wine storage room. Please bring one out."
"Okay." Brett smiled and took Moxie and John into the wine storage room to see the wines inside.
There are still two-thirds of the wine here. All the cheap wines are gone, and the remaining ones are bottles of wine that cost hundreds of dollars...
"Romanee-Conti has two left." Bright took out one and said.
"It's open." Chen Mo was slapping the beef with the back of his knife.
The sirloin steak is very tender, pat it gently a few times, use paper towels to absorb the juice, apply olive oil and let it sit for a while. Then put it on the plates, put a small piece of lettuce, a few slices of tomatoes, a few slices of cucumber on each plate...
Heat a pan, add a piece of butter, add the steak and fry for fifty seconds. Flip and fry for another fifty seconds.
It is better to cook the sirloin steak raw than to overcook it, otherwise the texture of the meat will deteriorate and affect the taste.
Arrange on plate, freshly grind black pepper and sprinkle with sea salt.
This is the simplest way to do it...
Brett poured the wine and looked at Chen Mo: "Boss, Moxi has contacted Tesco Supermarket again, and they are also willing to represent our products." Brett smiled bitterly: "Can you tell me why you rejected their exclusive agency?
That’s obviously a great thing.”
Chen Mo took a sip of wine, cut a small piece of beef and put it in his mouth. The meat was so tender and rich in flavor.
When Chen Mo gave up cooperating with Tesco Supermarket, he was initially worried that the other party was not strong enough. After all, their main business was in Europe and they only had a few physical stores in the United States. Recently, news revealed that they had acquired multiple organic food supermarkets in the United States...
They are all small supermarket chains, which can be combined and have a lot of energy.
Which method is better, exclusive or multiple agents, needs to be considered from many aspects.
The exclusive agent also provides cash, so there is indeed a lot less troublesome work on the ranch.
The other party is really sincere and is willing to pay the liquidated damages of River Valley Ranch’s Albertsons store. The businessman pursues profit... by selling the products as an agent, River Valley Ranch can rest easy in the next two years and concentrate on planning the interior of the ranch and carrying out construction.
"Exclusive agency, part of which is a purchase contract, 1,000 barrels of 6.5 pounds of milk per day. Right now, our milk production is very low."
"Production will reach 1,000 barrels by May next year," Bright said.
Chen Mo nodded: "Goat milk, 3,000 barrels per day."
"3,000 barrels of goat milk is almost the limit of production." Bright looked at Chen Mo: "Even next year, goat milk production will not expand much."
"Mutton, 500 pounds a day."
"There is no need to worry about the market for good mutton. We can supply 500 pounds per day. In addition, as winter is approaching, the TBL Catering Association's demand will increase, and the supply will only be in short supply."
Exclusive agent, because the liquidated damages in the contract signed with Ellison Company are too high, this contract will be retained. But in addition, all products of River Valley Ranch will be handed over to Tesco Supermarket...
River Valley Ranch is a relatively new ranch.
Signing an exclusive agency with Tesco Supermarket means that in the next two years, the production of the ranch can only be carried out around Tesco Supermarket. Even the sales of Bright cattle must be handed over to Tesco Supermarket...
"That's right. In addition to goat milk, the supply of mutton and beef in the valley pasture exceeds demand." Chen Mo looked up at Bright.
Moxi smiled coquettishly: "There are advantages and disadvantages to being an exclusive agent. In the short term, being an exclusive agent does have benefits. Having multiple agents is better in the long run... Owning Whole Foods, Albertsons, and Tesco
With the establishment of cooperative relationships with supermarkets, all products from our ranch will be in short supply in the next few years."
"The best situation is that supply exceeds demand, which allows consumers to recognize the brand 'River Valley' in their hearts. An exclusive agent can withdraw funds as quickly as possible, and multiple agents are more conducive to the brand's management... and enhance... the brand value." Moxi
He looked at Chen Mo with twinkling eyes: "Boss, you should have similar considerations when you refuse Tesco Supermarket's exclusive agency?"
"John Mike told me that in one or two years, the market valuation of River Valley Ranch is likely to exceed the market value of Waylon Company." Chen Mo shrugged: "In recent years, more and more farms and pastures have green and organic labels.
The more, more and more people are willing to spend more money to buy green and organic agricultural products."
"Two years seems to be a short time. But after two years, if River Valley Ranch does not have a good enough brand operation and makes consumers think that River Valley Ranch's products are reasonably expensive, and instead stays put, the market competition it will face will be very fierce.
Intense. In Napa Valley, a small winery with an annual output of 3,000 cases of wine can be valued at US$75 million. A small winery with only 15 acres of vineyards can be sold for US$50 million...but it is not actually theirs.
How high-end the wine is depends on how well the brand is run."
Brett opened his mouth: "Boss... you are very thoughtful. Why did you think of it? Why couldn't I have thought of it... Boss is so awesome."
Moxi choked a sip of red wine in his throat and glanced at Bright...the two looked at each other, and Bright's old face felt slightly hot...
Moxi's face was expressionless, but when he looked at Chen Mo, his eyes shone with admiration: "Boss, you are really a business wizard."
John looked at the two flatterers with a stiff expression, and it took him a long time to hold back a sentence: "Sure enough, anyone's success is not casual, but great wisdom..."
Depend on!
Chen Mo's old face was hot, he just drank some wine and boasted casually.
Surrounded by talented people who are flattering me, I feel so lonely.
Chen Mo rolled his eyes, and Bright and the others looked at each other and laughed awkwardly.
"Boss, brand management? Will you sell the ranch again after reaching a certain level..." Brett chuckled.
Delicious beef, tender and juicy, with a very recognizable flavor. After eating a piece of beef, Chen Mo shrugged: "No. The reason why I refused the exclusive agency contract is that I still want to enter the catering industry. I will use the brand 'river valley'
, River Valley... We provide all the ingredients for the restaurant ourselves. If you are interested, you can also participate in the investment in the restaurant."
"Is this an independent company?" Bright asked.
"Yes."
"I'm interested, I'm so interested."
"But I don't guarantee that the restaurant will make money..."