Chapter 203: On the eve of landing at Whole Foods Market
Riverdale Ranch and Whole Foods Market contracts finalized quickly, and...
River Valley Ranch Organic Goat Milk will be officially launched in Whole Foods Market on September 31st. In the past few days, Whole Foods Market’s official website has given highly recommended advertising space, eye-catching billboards have been placed in stores, and Amazon shopping websites have also given recommendations...
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Whole Foods Market is a higher-end supermarket than Albertsons Store. The supermarkets are located in affluent areas and crowded areas of Kochi.
These advertising spaces are not all free. Chen Mo paid a total of 3.5 million US dollars in advertising fees to launch products at Whole Foods Market: organic goat milk, Dorper sheep, lamb, goat cheese, Brett beef, Garbo fruit, figs, large
Morels.
The mutton has passed the certification of the United States Department of Agriculture, some of which are excellent grade, and the rest are all super-premium grade.
It has also been certified by the TBL Catering Association, reaching b+ and b- levels.
The US Department of Agriculture’s certification does not require much, it completely corresponds to the beef certification system, and the best grade is also ‘u.s. prime’.
The tbl Catering Association is an association jointly established by Huafeng Group, Wellen Company, and Barberna Company, and has set up a certification agency to certify various agricultural products and provide price guidance. The three companies' annual purchases
The quantity is not small, and there are specialized logistics companies to support the delivery of goods. The price guidance they give is very professional...
The products of River Valley Ranch are divided into River Valley Ranch and River Valley Ranch. Manor...
During this period, Jiabao fruits matured again in large quantities.
Jiabao tree is a variety that blooms all year round, but there are also types that are available in large quantities in two seasons: late April and late September.
Among the products of 'River Valley Ranch. Manor' are large morels and figs, as well as a small amount of Garbo fruits.
Big morels are priced at US$1,000 and US$1,500 per pound respectively. Big morels are sold at Tangxia Yipin’s Los Angeles flagship store and San Francisco flagship store. The response is okay, but it’s just not as popular as Bright Cow. I’m interested in the novelty.
There are always people who are not short of money who are willing to spend money to taste the delicacies, and there are also repeat customers...
Whole Foods Market is much more grand than Albertsons stores. Although River Valley Ranch paid $3.5 million in advertising fees, it received Amazon advertising resources. This resource cannot be bought with money. Moreover, the main market it faces is not in California.
, but in New York City, New York, Boston, Massachusetts, Washington, D.C., Chicago, Illinois, and finally San Diego, California, which the Albertsons store did not like.
Busy with its contract with Whole Foods Market, sales of Valley Ranch fresh milk at Albertsons stores dropped again and again, eventually remaining at about 1,100 barrels per day.
"Hey, Chen Chen." In the office, Chen Mo dialed Chen Chen's video call: "Are you ready over there?"
"Garbo fruits and figs have been packaged and shipped. The morels will be sent out at night and will be handled by the ranch's logistics. Brother, there are multiple wineries for the grapes in the manor. The grape dealer contacted me and gave me the most expensive
The quotation is US$6,765 per ton, what do you think?”
Napa Valley is famous, but the land cost and production cost of wine are high. US$6,765 per ton of grapes is not a sky-high price, but it is quite good.
"You watch the sale. Just send out the goods. I have a lot of things to do here, that's all." After hanging up the phone, Chen Mo went to the warehouse...
Busy time always feels very long.
The dairy farm changed its milk production mode more than ten days ago, milking twice a day and producing about 20,000 pounds of milk every day.
Before that, the only seller of the ranch was Albertsons Store, which only supplied 1,500 barrels of fresh milk every day, and then it became less and less. In the end, it was simply distributed based on purchase and sale. But I didn’t expect that Albertsons Store would recommend products to River Valley Ranch and sell them.
It started to rise, and the ranch was asked to increase supply... Chen Mo didn't bother them.
The excess goat milk every day is sent to Ellison Food Company, which pays them to process it into cheese products.
The fresh milk produced in the past two days totaled 38,152 pounds, all of which were filled into fresh milk with a shelf life of 15 days. The shelf life of low-temperature milk is too short, and it is not dared to be sold too far away...
1,500 barrels of fresh milk in 6.5 pound barrels, organic. 500 barrels at Whole Foods Market and 1,000 barrels sold to Albertsons stores.
2000 barrels of fresh milk in 4.5 pound barrels, organic.
4,000 bottles of 2.5 lb. bottled fresh milk, organic.
The rest are 1.5 pound bottles of fresh milk... 3,700 bottles.
The Albertsons store is also a behemoth. If you want to make the other party look bad... maybe you can. But Chen Mo has been involved in management work at the ranch these days and knows the difficulties of running a ranch... If you want to stab these large supermarket chains, it's okay to do business.
Harmony brings wealth. But you still have to give the face that should be given...
You can't do business on your own initiative. Chen Mo has nearly 200 employees (and has hired more workers). No matter what happens, he can't just follow his temper.
Now Chen Mo also somewhat understands Bai Xiaoou's original feelings...
In the office, people kept sending delivery lists for Chen Mo to sign.
After twelve o'clock in the evening, Moxie sent a delivery list of 10,000 pounds of little lambs: "This is the final delivery list. We are finally done."
Dorper sheep are the highest quality lamb breed. Dorper sheep aged 3.5-4 months can weigh up to 80 pounds, and the slaughter carcass is about 36 pounds.
Ten thousand pounds is less than three hundred.
"Are you sure the delivery has been completed?" Chen Mo signed the delivery order, handed the enlargement paper to Moxi, and said.
"Sure, we checked again and again."
Chen Mo went to the office in the morning and has been there until now.
Today there are a lot of documents that need to be signed by Chen Mo, the rancher. Fortunately, today is the only day. Chen Mo has authorized the following work to Moxi, and Moxi can sign on his behalf...
"Little Sheep, which costs an average of US$23, what's Whole Foods Market's reaction?" Chen Mo stood up, smiled, and asked.
"Dissatisfied, very dissatisfied." Moxi suppressed his mouth and said with a smile: "The average price of the mutton sold by our ranch to the TBL Catering Association has reached 40 US dollars."
The average price is the average selling price per pound.
The reason why fat lambs are expensive is because of the way they are raised. Not only the way the lambs are raised, but more importantly the way the ewes are raised...
Valley Pasture Goat Milk has been certified organic. The grains and fodder fed can also be traced. The grains purchased are all grains produced by organic farms and certified organic. The price of these grains is the same as that of ordinary grains.
Two to three times the price…
The sample is weaned at three months, and will be fed a small amount of wine after that. Of course, the most important thing is space alfalfa...
By next year, the mutton produced by River Valley Ranch will basically control the market price of high-grade mutton in the United States.
The mutton sold to TBL Catering Association, which is the purchase order of Ellison Company, is selected by them themselves, and the best lambs are selected. The meat quality can reach the A-grade, A-grade mutton certified by TBL Catering Association.
There are even occasional A+ grades.
The TBL Catering Association gives a guide price for grade certification, which is basically in line with the market price.
Only about 5% of the Dorper sheep fat lambs in River Valley Ranch can meet Grade A standards. This is not a quality that can be affected by the breeding method, because the breeding methods are the same and are determined by genes. River Valley Ranch also adopts tbl according to the
The selection method of the Catering Association is to select better Dorper sheep in a targeted manner.
The original contract signed with Bai Xiaoou was for 5,000 lambs and 10,000 adult Dorper sheep... The price of the lambs was US$18 per pound (whole sheep, live sheep), and US$18 per pound was the A-grade standard.
Regardless of whether mutton or beef is expensive, the output is not high.
Don't forget that the Dorper sheep in River Valley Ranch have a large output, but don't forget that tens of millions of dollars were invested in the early stage to introduce breeding sheep, and they almost bought out all the Dorper sheep in the United States...
If it weren’t for Moxi’s miraculous operation that sold the Dorper sheep’s milk at a sky-high price. River Valley Ranch wanted to make back the money from the mutton. Even if the mutton was sold at the current high price, it would not be known how long it would take to make the money back.