On the first day of the opening of the "Polar Bear Day and Night Food Store", this "first shot" really started.
But almost all the people in the "store team" were exhausted.
Needless to say, there are twelve people in the morning shift, and the nine in the middle shift are not that easy either.
Because perhaps it spread from one person to another, and the popularity during the day further promoted the fermentation of word-of-mouth.
Or maybe it’s because the nearby residents have understood the concept of leisure without any teachers.
At four or five o'clock in the afternoon, the store not only experienced a small peak of traffic, but also a big peak after 7:30.
No one expected that after dark, there would not be many fewer people visiting the store than during the day.
The business on the rooftops is even busier than during the day.
Even though there were only a dozen temporary 60-watt light bulbs for lighting, the temperature at night was a bit cool.
But the people nearby were still addicted, willing to sit in a daze and drink soda in the cool breeze.
This is because soda was a designated product planned by the government at that time and was extremely cost-effective.
This kind of consumption is affordable to almost everyone.
The second reason is that people's lives in this era are too monotonous, and this kind of leisure style full of petty bourgeoisie is too necessary and too rare.
Since there is nothing to do after dinner and watching TV, drinking a bottle of soda in such a fresh environment is obviously a very interesting experience.
Therefore, Shui Qing, Hong Yanwu, and Chen Liquan did not leave at all, and continued to help until nearly ten o'clock in the evening.
And the nine people in the middle shift also got off work one hour later.
When they finally checked the time after finishing their busy work, Shui Qing, Hong Yanwu, and Chen Liquan simply decided not to leave, thinking it would be more cost-effective to spend the night at their workplace.
However, unlike Hong Yanwu and Chen Liquan who had to get up early tomorrow, Shui Qing was still eager to learn about the business situation on the first day.
Therefore, she insisted on settling the accounts before taking a rest.
This waited until Hong Yanwu and Chen Liquan had finished taking a shower and went to the cafeteria together for a midnight snack.
Shui Qing came late with a hot sweat.
Hong Yanwu and Chen Liquan are also understanding people. One look at Shui Qing's expression and they knew there was good news to be reported.
They stopped eating the late night snack immediately, and the two of them almost put down their chopsticks and asked.
"How many?"
But he didn't expect that Shui Qing would be so good at selling at this moment, so he stretched his arms deliberately and unhurriedly.
"Guess..."
Ouch, woman! Do you think you are in a hurry or not?
Hong Yanwu and Chen Liquan quickly said a number each.
"four thousand?"
"Four thousand and five?"
This was calculated by each of them based on their feelings, and they had been deliberately exaggerated due to Shui Qing's emotional contagion.
Unexpectedly, Shui Qing slowly shook his head.
"Everyone guessed it wrong! It's too low!"
Hong Yanwu and Chen Liquan were a little surprised and immediately asked again.
"Lower? How much lower?"
Shuiqing didn't delay this time because she couldn't suppress her excitement.
He couldn't help but laugh, took the account book, spread it out on the dining table, and made a very cheerful announcement.
"Look! Six thousand one hundred and thirty-one and fifty-seven cents! We created a miracle today!"
This is really unexpected. The daily sales volume has even caught up with that of Yili Fast Food Restaurant!
That is to say, based on an average of two yuan, there must be at least 3,000 customers coming to buy things today.
Hong Yanwu and Chen Liquan couldn't help but be shocked, with surprised looks in their eyes.
But what made them even more unable to sit still was the next set of numbers Shui Qing announced excitedly.
"I've also calculated the profit! It's more than 1,300!"
Hearing this sentence, Hong Yanwu and Chen Liquan lost their voices almost at the same time.
"No way!"
"How is that possible!"
It’s not surprising that they both think so, because the profit margin in the retail industry is not high, and it is in a society dominated by a planned economy.
What's more, the gift vouchers given out amounted to more than 600, and many of the products sold today were not earned at all.
No matter how hard you think about it, you can’t reach this number!
But it happened to be true, and their hard work was indeed in vain. Shui Qing looked through the account book and read the statistics one by one, and there was nothing wrong with them.
I only recovered 386 yuan of the gift coupon today, and less than half of it is still missing.
The cigarettes, alcoholic drinks, candies, condiments, daily necessities, etc. that didn't make a penny were sold for more than 1,870 yuan.
But at the same time, it also completely boosted the sales of other products.
You must know that the profit margins of different products are different, even if they are the same low-price promotions.
A few types of Grade C cigarettes, such as "Naughty" and "Shunzi", are the least profitable, and they even cost extra for shipping.
But the tail goods of Xicheng Clothing Company are different.
We have been working closely together for several years now, and the difference between the wholesale price and the market price can be as much as 40%.
What's more, the "Anlelin" at that time was the southernmost part of the capital, already beyond the moat, and to put it bluntly, it was on the edge of the city.
The people here have limited knowledge and are more likely to be fooled than people within the second ring road, and their consumption awareness is also slower.
Therefore, as long as it is sold 10 to 15% cheaper than the official price, the people here will think it is a rare benefit. Things like sea soul shirts, men's and women's cloth shoes, men's and women's shirts, these are things that can be used immediately.
It was relatively smooth here and I sold more than 1,200 yuan, making more than 300 yuan.
In addition, there are also those cans that have been knocked over and cans that have been overstocked for a long time.
The cost price of these items in stores is only 30% of the original factory price.
Don't look at the promotions held by stores claiming to be 40% off or 30% off, but in fact they are more than double the huge profits.
The key is to have a good promotion time.
Isn't this just in time for the festival? Many people are willing to take advantage of this benefit so that they can entertain relatives and friends at home.
As a result, these things were sold for more than 900 yuan without any effort, and I made 500 yuan at once.
Even because of this, some non-discounted concentrated juices and other cans are also being sold.
But the sales volume is relatively low, about 100 yuan in total, and the profit is only more than 30 yuan at most.
Of course, when it comes to the real bulk sales, they are the two bulk snacks made by the "production team" themselves and the flagship product of "Polar Bear" - soda.
Because these two items not only taste good and are not expensive, but are also necessary for entertaining guests and coaxing children during festivals, they are naturally popular among people.
After a whole day, more than 500 kilograms of "Peanut Dip" and "Pepper and Salt Mixed Cake" were sold.
Almost everyone wants to buy some when they come.
The profits of this kind of snack food are generally relatively high. Even though they are sold at a 10% discount, you can still make double the profit.
This earned me another three hundred yuan.
But as for soda, it's a bit miserable.
To put it bluntly, high sales are high, but unfortunately you can’t make a fortune no matter how you sell them.
Because again, soda is a government-designated product.
The ex-factory price set by the Light Industry Bureau is 0.119 yuan per bottle, and the retail price is set at 0.15 yuan per bottle. Anyone who dares to break this price standard is committing a crime.
So even if you look at this day, even residents took the initiative to exchange soda bottles, plus individual customers purchased on-site during the business period, a total of more than 200 boxes were sold.
But the profit is less than 200 yuan.
This is where Hong Yanwu was wise.
After understanding this, he didn't want to make money from this in the first place, so he generously set the retail price of soda at 0.14 yuan.
Let the common people know at a glance that this is cheaper than other places, and naturally they will deeply feel the hypocrisy and superiority of the "Polar Bear Monopoly".
Anyway, all in all, Hong Yanwu’s “low price” strategy achieved an ideal “halo effect”.
By lowering the prices of common items, he easily fooled people into thinking that everything in this store was cheaper.
As a result, "killing people without showing blood" made a lot of money through varying degrees of cost advantages.
Judging from the products of our factory, the actual profit rate has exceeded 32%. Who can say that such a profit is low?
In fact, early the next morning, the accounts for that day were placed behind the desks of Sister Wei and Director Yang respectively.
The reaction of these two people was far more exciting than that of Hong Yanwu and others involved.
Both Sister Wei and Factory Manager Yang looked at it several times in disbelief, and then called to confirm.
Once confirmed, there was no hesitation in praise.
Sister Wei expressed her joy.
"Oh, I feel relieved now. Shui Qing, Xiao Wu, just rest assured and work hard, and continue to use your actual results to make those people in the factory blush. Don't worry, if anyone wants to embarrass you again, gossip, give me
You set up obstacles, but I am there. I go to fight with them? By the way, are there any difficulties? If you need help from the factory, just say..."
Director Yang couldn't suppress his excitement and shouted into the microphone.
"Shui Qing, Xiao Wu, you are all good people. The factory will not treat you badly, and I, Yang Youwei, will not treat you badly! I want to go to the bureau to ask for credit for you! I want to ask the comrades of the newspaper to give you good publicity
! Our small shop is no worse than their 'foreign fast food', hahaha!"
But as soon as he finished speaking, unexpectedly, Shui Qing was replaced by Hong Yanwu on the other end of the phone, and a very shocking response came.
"Director, don't be like this. We are all brothers, so why bother competing with others? If you want to compete, you should compete with other provinces, cities, and foreigners! I would like to advise you, you should really show your grace and follow the situation.
When I reported here, I also said that we learned a lot from 'Yi Li' and learned a lot of experience..."
Director Yang immediately felt a little depressed and responded angrily.
"Hey? Are you going to teach me a lesson? Huh, no more credit! No more publicity!"
But I didn't expect that there would be more irritating words behind me.
"That's right, unnecessary fame is not a good thing. Let me remind you again, we are still asking for 'righteousness' from others, and we are planning to get products from them. Don't ruin the relationship.
It puts us in a bad position..."
"Bang, bang," Director Yang was so angry that he hung up the phone, then pointed at the phone with great dissatisfaction and cursed.