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Chapter 197 Preferential Package

It is true that our country is a human society.

From ancient times to the present, whether it is public or private, there is absolutely no difference between having friendship and not having friendship.

And what is particularly interesting is that in the era of planned economy.

Even between two people or two groups who have a competitive relationship, there may still be an ambivalent feeling of being rivals but also being as close as brothers.

For example, let's say "polar bear" and "righteousness".

Their two factories are under the jurisdiction of the Municipal First Lighting Bureau. One is a leader in the cold drink industry, and the other is a master of Western pastry products.

Regardless of the age of the factory, scale, profits and taxes, and brand awareness, the conditions are similar.

But precisely because there are so many similarities, it may be true to the old saying "there is no room for two tigers in one mountain".

For many years, in order to fight over "who is one and who is two," "Polar Bear" and "Yili" have refused to accept the other.

Whether it is to compete for resources, honor, or even political tasks, one must always overpower the opponent.

In short, they were fighting openly and covertly, which gave the bureau leaders a headache.

The two factories have each changed several secretaries and factory directors. This has almost become a tradition in both factories.

But one thing is that when one factory encounters difficulties, the other factory will never sit idly by.

This was the case when the factory director responsibility system was implemented this time.

"Yi Li" was involved in the chocolate raw materials being used by foreigners. Due to the shortage of foreign exchange, they had no choice but to start research on substituting cocoa butter.

The "polar bear" immediately became the same enemy.

Not only did it assume the responsibility of testing the waters first for system reform, it also proactively sent its own technicians to help with research and development and collaborative testing.

Only then did we achieve success in such a short period of time and optimize the best formula.

This also allowed both factories to benefit at the same time, saving foreign exchange and reducing costs on chocolate products.

To put it bluntly, the relationship between the two factories is really like a pair of brothers with different temperaments.

We usually quarrel and scold, but this is home.

If something happens outside, we will definitely report it to the outside world.

If anyone is really in trouble, the other person will definitely help him regardless of past grudges.

So now Factory Director Yang listened to Hong Yanwu's advice and took the initiative to show "righteousness" to the bureau in order to serve the company and made a public request for some unplanned goods.

That "righteousness" has absolutely no reason to say sarcastic words or refuse.

In fact, the factory director of "Yili" was so happy that he couldn't help but feel happy.

It was also the first time that they were praised like this by "Polar Bear", and they felt that Beier was quite respectable.

Therefore, the candy manufacturers did not take the candy. Not only did the director of "Yili" agree to this trivial matter, he also took extra care of it.

It was decided that from now on, any leftover goods generated during production, packaging, and transportation in the factory would be handed over to the "Polar Bear Day and Night Food Store" for sale.

Well, as a leader, this is a matter of upper lip touching lower lip.

But for Hong Yanwu and Shui Qing, it was a good thing that they had never dreamed of, it was just like picking up a golden doll.

You must know that the most leftover products in the production of "Yili" are "chocolate wafers" and "halva", followed by biscuits and cookies.

Because these two products are so fragile, the breakage rate can be as high as 10%.

However, the appearance of these things is damaged, but it does not affect the taste or reduce the nutritional content.

It is very cost-effective to use it as breakfast, or as snacks for the elderly and children.

Therefore, except for the internal distribution and processing of "righteousness".

These remnant products that leave the factory at extremely low prices have always been a "welfare" that is fought over no matter which food store or non-staple food store they are distributed to.

In this way, it is "digested" internally by the "commercial mouth" alone, and is basically invisible on the market.

Occasionally, there will be sales, which will immediately attract countless people and form a long queue.

And whoever catches up with such a good thing knows that the opportunity must not be missed before it comes again, and they buy it by several kilograms.

It is no exaggeration to say that children born in the 1970s and 1980s in Beijing have the most joyful snack memories in their childhood.

You can probably hold a big bag of "chocolate wafer" dregs and chew until you're full.

At this point, even Hong Yanwu's two nephews and Shui Xiaoying were the same, they all couldn't get enough of this thing.

So since the second week of May, my country's first "marriage notice" has been published in the "Magpie Bridge" column of "Chinese Women" magazine.

As the Ministry of Posts and Telecommunications began to expand the telephone network in Beijing, 100,000 digital program-controlled telephone switches replaced the work of operators.

The sales and profits of "Polar Bear Day and Night Store" have begun to bottom out.

In less than five days, two tons of "chocolate wafer" garbage and two hundred pounds of "halva" garbage that were expected to be sold for half a month were gone.

By the way, 300 fruit breads, 500 vitamin breads, and more than 500 kilograms of "animal crackers" and "number crackers" were sold.

Even "Yili" didn't expect that "Polar Bear" could sell goods so fast.

So when Chen Liquan brought someone to drive a truck to batch the goods again, and when he opened his mouth to double the number of words, the sales section chief of "Yili" almost suspected that he had heard wrongly.

He was surprised for no other reason.

First, they had less than four tons of leftovers in the warehouse.

If they are sold like this, it is estimated that all "remnant goods" will have to be rounded up by "Polar Bear" in the future.

The second is the sales volume of bread and biscuits. The shipment speed of "Polar Bear" is actually comparable to the shipment volume of Xidan Food Store.

How is this possible with just a store of 100 square meters?

Actually this is not surprising.

The main reason is because the ex-factory price of "remnant goods" is too cheap.

The "chocolate wafer" and "halva" dregs are all priced at 50 cents per pound, which is less than 20% of the market price of 4 yuan.

Then when the goods were brought back, Hong Yanwu marked the garbage at one and a half kilograms, which would still cause passers-by to grab it like crazy.

Later, when the factory workers discovered this situation, many workers also rushed over.

I said hello to someone I met in the store and asked if I could leave some.

So when he saw this trend, Hong Yanwu immediately adjusted his strategy, started to limit purchases, and wanted to sell with goods.

He announced that customers who wanted to buy "dregs" needed to purchase an additional piece of bread or a pound of biscuits for every two pounds.

It’s euphemistically called a “preferential package.”

So it immediately boosted overall sales.

The most clever thing about Hong Yanwu is that he left three jins and five jins free of one jin that does not need to be tied up.

At the same time, the bread and biscuits sold in the "set meal" are also a few cents cheaper than the market price.

In this way, even if people are not happy, they feel that they have saved money and it is quite appropriate, and it does not cause any negative emotions.

Many people also deliberately buy at three or five kilograms, hoping to take advantage of the "cheap" price of one kilogram without the need for tying.

Think about it, can this still make you unhappy?

In addition, it is worth mentioning that the benefits brought by "righteousness and benefit" are far more than these.

Hong Yanwu also obtained disposable cups through them.

Don't forget that "Yili" has a joint venture fast food restaurant.

In this era, only they can see disposable fast food cups.

And the significance of this little thing to the store cannot be ignored.

Because of this, Hong Yanwu was able to follow Hong Lucheng's advice and sell relatively high-end "concentrated juices" such as "oranges", "loquats", "pineapples" and "pomegranates" in bulk.

The specific method is to add water and prepare it themselves.

A bottle of concentrated juice costs 90 cents and is mixed into 22 cups. The mixture is sold in glass jugs with a faucet installed.

And because of its low price, a large cup only costs eight cents, and it has bright colors and rare and novel flavors to tempt people, and it can also be chilled.

It was not too difficult for customers to accept this new drink.

Many affordable people are willing to use the price of a bottle of soda to buy two drinks, one for themselves and one for their children.

Or it can satisfy the greedy needs of two children at once.

In this way, the store not only increases its business varieties, but also helps the factory digest inventory in the process of gathering sand into a tower, which is a good thing anyway.

However, after comprehensive calculation, if Hong Yanwu is not shady, he can make a profit of three points for every cup sold, which is far more cost-effective than selling soda.

This is really suitable for everyone, inside and out.


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