With the support of "righteousness and profit", we have rare and popular goods and found new profit growth points.
Not only nearby residents and factory workers, the "fandom" of "Polar Bear Day and Night Food Store" has skyrocketed.
Many passers-by also became voluntary salesmen in the store.
They voluntarily spread the news that there was "chocolate wafer" and "halva" dregs here.
He even spared no effort to personally guide colleagues or neighbors and bring others to buy.
As a result, in the past few days, the store's reputation and reputation have not only spread, but sales and profits have also increased day by day.
The account immediately jumped to a very excellent level.
How excellent is it?
On the worst day, sales were no less than 3,000 yuan, and profits were as high as 1,500 yuan.
The half-and-half profit can be called a miracle in the department store retail industry.
If we continue this way, our monthly gross profit will be 45,000.
No need to ask, this store is definitely worth opening.
Because the gross profit created by the "store group" with almost the same number of people has greatly exceeded the best months of the "retail group" and "production group" when selling candied haws.
If we really calculated it for the whole year, then the store alone would have a net profit of almost 300,000 yuan.
This is comparable to a prosperous small factory with hundreds of people.
So two weeks after the opening, Shui Qing finally showed a comfortable smile.
With such a beautiful prospect, she felt that her hard work had finally been in vain and the pressure on her body was greatly relieved.
According to her idea, this is considered to have laid a good foundation, and the store can operate steadily and develop normally in the future.
If there is any good thing worth hoping for.
At most, I just want to see if I can contact other brother factories affiliated with the bureau and continue to explore the potential of discounted promotional products.
But she didn't expect that her husband would laugh at her idea when she told it to Hong Yanwu.
Hong Yanwu said that she was just a rich man and was too insensitive mentally.
Because the living environment in the mall is actually the harshest.
As long as we break away from the planned economy, prosperity and failure will become the norm.
If nothing else, just like in the past when supplies were short-term, companies that "turn three times and make a sound" have always been popular.
But after the economy entered a healthy stage of development, the level of industrial manufacturing continued to improve, and the market began to become saturated.
It's only been a few years, and except for bicycles, everything else can't be sold, and all profits have been reduced.
There are already many factories that are unable to make ends meet and continue to suffer losses.
By analogy, stores will be the same in the future.
As the old saying goes, "Rescue the emergency but not the poor", it is not enough to be satisfied with the status quo and focus solely on "righteousness and benefit".
If people help you now, it's a matter of affection, but if they don't help you, it's a duty.
Just because I help you for a while doesn't mean I will help you forever. What will we do if one day the supply of goods is cut off?
What's more, the living needs of the people also change with the times.
Just like now everyone buys lean meat when buying meat, and no longer favors "Crane Red".
What if one day, as living standards improve, people look down on these "remnants" and even no longer like chocolate?
The most important thing is that Shui Qing has forgotten that they are not specialized in producing "remnant goods".
Even now, the monthly supply of "righteousness" is limited, which is enough to buy half a month.
In this way, the so-called "profit of 45,000" is simply theoretical.
Therefore, the only correct way is to be self-reliant in business and walk on multiple legs.
We must be good at grasping the diverse needs of customers and move forward in line with the times, in order to achieve development and not be eliminated.
As an operator, the most taboo thing is being lazy.
You must always spare no effort to continue to explore your business potential, and you must always be dissatisfied with yourself.
Shui Qing was embarrassed by Hong Yanwu, but instead of being angry, she was quite happy.
Because Hong Yanwu is her husband, he is more knowledgeable and far-sighted than her, so it is only right.
And based on her understanding of Hong Yanwu, he was not just a talker.
That being said, I must have already thought about what to do next.
She was looking forward to his endless tricks and wanted to see how much potential the store had in his eyes.
As expected, she had expected it, and Hong Yanwu indeed still had many ideas to use.
The first is the beverage area on the second floor, which obviously has the potential to increase consumption power in the short term.
Originally, Hong Yanwu planned it with the intention of not wasting space, and did not pay much attention to it.
But it was unintentional to plant the willows in the shade. Facts have proved that this place is really a popular leisure place.
Especially for young people, since there is no park nearby, this is the best date place besides the movie theater.
Even the male and female young workers in the factory are willing to make appointments with their partners to meet here.
Firstly, it saves my colleagues from making jokes, and secondly, I can rest and eat and drink, so I won’t be upset after waiting for a long time.
It's a pity that the current supply only includes soft drinks, popsicles, and drinks made from "sherbet".
The variety is monotonous, the profit is too thin, and such a good land is wasted.
Therefore, Hong Yanwu's first priority for the next step is to try to fully unleash the potential of this region.
His specific plan was to divide the second-floor platform into two and completely separate them with soda boxes.
The 150 square meters near the store still serves the public, selling soda, popsicles, and sherbet drinks.
But the 200 square meters near the restaurant are different.
He wants to create a relatively high-consumption "romantic VIP area".
This area should add homemade special cold drinks, cold foods and snacks, and also need to be simply decorated and add lights to increase the romantic atmosphere.
The most important thing is to increase entertainment projects...
At this point, Shui Qing suddenly understood and asked, "Are you going to build a 'Glass House Concert Hall' like the 'White Swan'? This is good, but the price is just that, it must not be too expensive. What we have here is
It is not easy for ordinary people to make money..."
Hong Yanwu couldn't help but feel happy again.
"You are so kind. Don't worry. I have already considered this. I want to build a 'simple music cafe' that ordinary people can enjoy. If it is really like the 'White Swan', with lighting, sound, and decoration, it will cost a lot of money."
How much is it? The cost is not something we can afford now, and the location is even less suitable..."
Having said this, let’s talk about store business positioning.
Hong Yanwu believed that they had unconsciously walked into a misunderstanding from the beginning.
In fact, as a "day and night food store", their "convenience" is just a highlight of their business characteristics.
It is not enough to cover all the content, let alone the main goal of the effort.
Because everyone knows that both "Polar Bear" and "Yili" products have a natural attraction and affinity for children.
And all along, the main consumer of their products has been children.
To put it bluntly, even though it is the adults who are paying the money, they are actually buying it for the children at home.
Therefore, when it comes to children, both "Polar Bear" and "Yili" have natural advantages.
Among other things, children are far more enthusiastic about "Polar Bear Day and Night Food Store" than adults.
Children from the neighborhood are particularly willing to come here. Many children come here several times a day and enjoy even looking at the products on the counter.