To be honest, the growing environment for children born after the late 1970s is very different from before.
Their families now have a certain financial capacity and can more or less meet their additional requirements besides food and clothing.
Moreover, in line with family planning, there is only one sibling in the family at most.
Therefore, although they belong to a passive consumer group, these children undoubtedly have certain decision-making power when it comes to purchasing and selecting products.
You know, as children, they love to try new things, and their desire to be difficult to control is quite obvious.
As long as they are interested in something in the store, they will ask adults to buy it and beg for it.
At the same time, the way children get along is very much like a miniature society.
Like adults, they love to show off and tend to develop a comparison mentality.
So as long as a child has some kind of fresh snack or novelty toy in his hand.
Walking around in a group of classmates or neighbor children can easily arouse the envy of other children, thereby stimulating group demand.
But as parents of children, we would always rather lose ourselves than our children.
Especially those who suffered enough in childhood want the best for their children.
In this case, as long as the economic conditions permit and the adults can't stand the pestering, they will probably agree.
It doesn't matter even if you don't agree.
Children are prone to imaginative beautification of something they don't understand.
The less you can get, the more you want.
As long as they continue to visit every day, this matter will never end.
I really waited until the day I accepted Jing'er, and I bought it as soon as I caught up with the adults.
It's a matter of morning and evening.
All in all, whether it is based on short-term interests or long-term interests.
As a wise operator, we should no longer ignore these small customers as we did before.
Instead, we should realize the influence of children on family consumption.
Do your best to consider the deeper and more comprehensive needs of the children and fully win their favor.
In the short term, these children have been able to indirectly influence their parents to spend money, and many children also have their own pocket money.
The happier these children are, the more they like this place and come here often, which will naturally drive customer flow and sales.
In the long run, as the economy develops, product types will become richer and competition will become fiercer.
Sooner or later, there will be an opponent who can compete with "Polar Bear" and "Yili" to seize the capital market.
What's more, these children will grow up one day, and then they will also get married and have children of their own.
Only through "emotional investment" can the brand "Polar Bear" really penetrate into the hearts of these children, so that when they think of this brand, they will be filled with beautiful childhood memories.
They even think that buying "Polar Bear" products for their children is a sign of parents' love for their children.
Only then will they always maintain their love for "Polar Bear" and remain loyal customers as always.
Having said this, Shui Qing couldn't help but marvel again.
"Xiao Wu, you are so accurate in your thoughts of seducing people, aren't you? That's how I feel about Xiaoying. It's exactly the same as what you said. And I think the word 'emotional investment' you said is so wonderful.
The children's business direction is brilliant. This is not only good for our store operations, but more important for the entire factory. Director Yang should really listen to it. I think if you follow your idea, the factory will definitely develop.
The results will be better! The products will also be more on the right track!”
But Hong Yanwu was not as enthusiastic about this matter as Shui Qing, and instead had little interest in it.
"Oh, I have no choice but to work hard, and it's all in vain. The last idea I gave to Lao Yang, he canceled it without saying a word. It shows that he doesn't pay much attention to me. And there is Lao Yang in it.
Conceited, there is still a lack of trust between me and him. In short, it is not a matter of force."
"Just like this, if you want to tell Lao Yang, just tell him. If he listens to you, it's his blessing. If he doesn't, it's his bad luck. Anyway, I won't get involved, so I'll just focus on it.
We’ll just have to finish the store.”
Shui Qing was naturally unwilling to accept Hong Yanwu's negative response.
But she wanted to speak, but Hong Yanwu blocked her with words in time.
"Let's talk about something real. Next, we must increase the variety of children's products. We must have all the popular snacks on the market, as well as toys and stationery. Does our bureau have someone who makes stationery and toys? Finally
I hope I can customize a batch of them with our polar bear logo."
"By the way, I really plan to adopt that boy Hong Jun's idea. I think we can buy a movie projector from the store. An old one will be fine, and we can also get some cartoon film. We can show a movie or movie to the children every weekend.
It's a few cartoons. I think it will definitely attract many children."
"In addition, I also want to build two more table tennis cases in front of the store. Children's Day will be in a few days, and I want to buy some more balloons and get a marshmallow machine. By then, just come to our store
The children inside will be given away for free. This way, if the children are happy, the parents will be happy too."
"By the way, don't worry about the cost. This can be used for a long time. We can not only build a good reputation, but also attract people. Moreover, our people are very kind these days. There are few neighbors in the street who have good intentions.
The owner who gets things for free. If you spend one for him, he will definitely pay you back...
Needless to say, Shui Qing was attracted by these ideas and she had no intention of caring about anything else.
However, she didn't consider the cost or reputation at all.
I just think that we should really think more about the children and do something practical.
Not to mention, just when she was thinking this way, Hong Yanwu's last idea turned out to be particularly in line with her wishes.
Because it’s back to the business of “convenience”.
Daqing Hong Yanwu said that the restaurant room has just been completed and the interior decoration is being carried out.
You can set aside a room to open a kitchen for selling staple food to outsiders.
The varieties they handle don't need to be too complicated, just some fried goods and staple foods.
For example, fried peanuts, short ribs, croquettes, steamed buns, flower rolls, flatbreads, steamed buns, lazy dragons, etc.
This is not only convenient for nearby residents, but also attracts some traffic to the store before and after meals every day.
After hearing this, Shui Qing said yes, and couldn't help but praise Hong Yanwu a few words.
She believes that with the arrival of summer and the rising temperatures, many families are unwilling to light fires and are willing to buy ready-made ones.
This is indeed a great thing that meets the concerns of the people and what the residents want.
But to be honest, she was deceived by Hong Yanwu again.
The reason why this guy thought of this matter is really not because he is so considerate of the needs of the people and kindly considers others.
The main reason is that it is so convenient to operate. If you don’t make money, you won’t make it in vain.
Why do you say that?
Hi, because there is a "Polar Bear" canteen in the factory.
This is an advantage that even grain stores cannot match.
You don’t have to worry about all the things in the store, you can just take them directly from the cafeteria and sell them.
After the goods are sold, the store will share half of the profits with the canteen, and also help them with their income and save a small treasury.
It won't be a loss if you can't sell it.
The canteen directly recycles it and either sells it to the employees for the next meal or makes a late-night snack at night.
It is a beautiful thing that everyone is happy with, without risk or waste.
As for sales, I don’t have to worry about it either.
Because steamed buns are different from steamed buns. The ones in the food store are either yellow or sour, and even dogs don’t like eating them. That will definitely ruin the pot.
But it's different in the big cafeteria. Master Gou's craftsmanship is well known throughout the factory, and there is no pasta that is not delicious.
But the most important thing is that Hong Yanwu also talked about this matter with "Zhang Dashao".
As a result, the old man mentioned something casually and let Hong Yanwu know that it could quickly raise the standard of the entire cafeteria's noodles to a higher level.
If you really want to get that thing the old man said, the steamed buns made in the big cafeteria will be sold even if they are twice as expensive as the steamed buns in the grain store.
Upon hearing this, Shui Qing's curiosity was uncontrollable again, and he naturally asked questions again and again.
"What kind of treasure is this?"
Hong Yanwu was so happy that he asked her instead of answering directly.
"Let me test you first. Where do you think the most delicious steamed buns in the whole capital are, Hanamaki?"
Not to mention, this didn't bother Shui Qing, after all, it was time to get married to Hong Yanwu.
I can't say that she has eaten and seen everything, but she is no longer the poor girl from a poor family.
She thought for a moment and didn't dare to answer with certainty.
"Is it 'Fengzeyuan'? Where are the silver rolls and grilled buns? You bought them. Our children love to eat those two..."
As a result, Hong Yanwu actually applauded.
"Yes. But do you know why their pasta is so delicious?"
Shui Qing looked at Shui Qing and shook his head curiously. Hong Yanwu squinted and then revealed the secret.