As a "music cafe" that led night entertainment life in the early years, it mainly attracted customers with its resident singer culture.
Back then, karaoke machines were not yet available in our country, and ordinary guests had no possibility of entertaining themselves.
Therefore, the professional quality of actors and how to create a small mood are very important.
If the person you hire is someone you don't know, or if you don't have your own unique business style, then don't worry about repeat customers.
The rabbit's tail cannot grow.
And Hong Yanwu has buddies in the cultural circle like Yang Weifan and Hongye.
Don't worry about finding actors.
Think about it, what is Yang Weifan's status in the regiment?
The main pillar and the leader of the group.
As long as he invites him, who among the musicians and singers in the group will not be allowed to give him face?
What's more, Hong Yanwu was not stingy, and offered a price of fifteen yuan per person to perform for two and a half hours every night, including soft drinks.
So a miniature band consisting of an accordion, a guitarist, and a violinist was quickly established.
You know, musicians in this era are very poor. They can earn a month's salary in three days. Who wouldn't be happy with such a beautiful thing?
Several musicians were very grateful to have such an opportunity to make extra money.
Of course, Hong Yanwu was also very satisfied.
Because the bosses introduced to him by Yang Weifan were all comprehensive talents with many talents.
Both the guitarist and the violinist can sing, one is good at pop songs and the other is good at foreign folk songs.
The accordion player can also play the saxophone and tambourine.
Think about it, these three people can join the party effortlessly. How cost-effective is it?
As for business characteristics, Hong Yanwu also did a good job because he had the experience and taste of life in his previous life.
For example, in terms of drinks and the content of the drinks, he has made them more in line with the appetite of the Chinese people than any other entertainment venue in the capital.
Because the source of his profit is not like most people in this industry, relying on foreign wine and coffee to make people grin when they drink it.
The main recommended varieties include beer, "little champagne" sparkling wine, "national red" and "national white".
Those are two low-cost, fresh and delicious drinks - "ice lemon tea" and "ice coffee".
To put it bluntly, it’s iced tea and iced coffee.
Why is the cost low?
Because the main ingredients for preparing these two drinks, that is, black tea and coffee, cannot be tasted after seasoning, even if they are used multiple times.
The specific way to do it is to brew it with hot water and pour it directly into a cup filled with ice, and then season it.
Ice tea is flavored with lemon juice and sugar water.
There are no lemons in China at this time, so just use "Polar Bear" concentrated orange juice instead.
The flavoring of iced coffee relies on milk and sugar, and the same can be done with a pack of "Sanlu" and sugar water.
So the most important thing about these two things is that artificial ice is inseparable.
But it just so happened that the thing was produced by "Polar Bear" itself, so you can get as much as you want.
So it is the same drink. These two things are made in the "Music Cafe", and the cost is only more expensive than the sherbet, just the black tea and coffee.
But because no one understands it, there is only one semicolon and no other semicolon.
The price is only one yuan and a half a glass, and there are definitely people who like it.
This is a classic drink that is popular all over the world and can be purchased in any five-star hotel around the world.
The taste that everyone loves regardless of race or country has been proven by facts.
Think about it, how profitable this is.
Hot drinks? Hot drinks are also available.
And it’s almost the same as cold drinks.
They also sell two hot drinks that are popular around the world, one is milk tea and the other is hot chocolate.
To put it bluntly, the ingredients are hot black tea, milk and sugar, and hot milk and cocoa powder.
But the price is 50 cents more than the cold drink, and the same huge profit.
In addition, they also sell ice cream like other cold drink departments, which is what "Polar Bear" is best at.
They can even find an ice cream workshop to order handmade, creamy varieties, which can be sold at a high price.
In addition, judging from the decoration style, a large area of the upper floor is laid out with logs and painted cast iron, although the construction cost is not high.
However, the rough and bold western bar style has been quite successfully created.
In addition, there is a light box sign downstairs, and there is a polar bear pattern made of light bulbs on the back wall of the bar upstairs.
In addition, through Yang Weifan, Hong Yanwu strung out more than a dozen old "PAR lights" from the "Dance Department" of the "Haifang Song and Dance Ensemble" and hoisted them under the simple wooden pavilion that served as the stage.
In this way, the lighting level of the entire music cafe is not only rich, but also colorful and gaudy.
It is no different from the real American bar in the movie, which makes everyone feel quite intimidating.
But that's not all. If we really want to find a certain gap, it would be that Hong Yanwu's "Music Cafe" is more stylish than a real American bar.
Why do you say that?
Because Hong Yanwu was good at utilizing resources and dared to act imaginatively.
He had the exterior walls of the tall canteen near the second-floor end of the terrace painted white.
Then he used the 16mm movie camera he bought to use the white wall as a big screen and displayed movie images on it.
That's the effect.
The projected picture looks wider and more spectacular than in the cinema.
And he also picked movies, and the one he played was Chaplin's "Modern Times."
This classic black and white silent film naturally has a strong literary style.
At the same time, because the content of the film reflects the lives of ordinary workers during the Great Depression in the United States, the film vilifies the image of capitalism.
This creates a wonderful atmosphere that is both in sharp contrast and complementary to the socialist "Polar Bear" factory area behind the "Music Cafe" with lights on all night long.
Chaplin's rich expressions and funny body language are equivalent to adding an extremely vivid "living scenery" with profound cultural connotations to the "music teahouse".
This cannot but be said to be an admirable ingenuity.
What's more, Hong Yanwu really cares about details.
He did not use plastic tables and chairs just to save a few bucks, but to make the guests sit comfortably and add a sense of leisure, he used rattan tables and chairs.
And for free, they placed a windproof candle that they made out of a glass cup on each table.
This thing that seems like child's play now was an absolutely "romantic" iconic item back then.
This gave the whole place a feeling of fluttering fire and tenderness.
Anyway, this scene shocked all the leaders present.
For example, instructor Liu from the "Yongwai Police Station" went upstairs and looked around, but his eyes were exhausted.
As soon as the person sat down, he couldn't help but praise him.
"You guys have done a great job here. It's beautiful enough outside, and it's even more amazing when you come up there. Look at this movie, this light, this wooden floor, this rattan table and rattan chairs, it's absolutely amazing. I almost thought I was
I'm in a foreign country. No wonder so many young people like to work here. You even came up with such a trick. You have talented people in this service company. It's really amazing."
Logically speaking, in fact, as the person in charge of the factory at this time, he should have said a few words of humility.
But both Factory Director Yang and Sister Wei have been very busy recently and haven't come to inspect.
Seeing such a scene was like a dream, a great surprise.
When I got excited, I forgot all about it.
Director Yang smiled and nodded.
"Haha, okay, okay, anyway, they have their own merits compared to Yili's fast food restaurants. We also have our advantages."
Hey, he's back to his old habit of comparing himself to others.
And Sister Wei, who had been transformed into an ordinary woman by the candlelight, actually smiled and agreed.
"Yes, these young people did it themselves. Even we didn't expect that they could do it so well here. Looking at the environment, it's quite romantic. When we were young, we didn't have such enjoyment.
This is because society is progressing, and young people today are happier than us..."
Shui Qing lost no time in demonstrating his merits for Hong Yanwu.
"Sister, this is all Xiao Wu's credit. He is responsible for this matter alone, and I have no involvement at all..."
Sister Wei immediately smiled.
"You are so humble. Even if I am wrong, you are a couple, how can you still treat each other differently?"
Shui Qing blushed a little at the joke, and Hong Yanwu quickly responded.
"Yes, yes, the eldest sister is right. Since they are a 'revolutionary couple', it is different who gets the credit? What's more, what credit do we have? The train runs fast only because of the headband. Without a leader
Wise leader, without the full help of everyone here, we would not be able to accomplish anything. We are still far away, and we must keep up our efforts..."
These few words made everyone laugh.
The next step was to order drinks for everyone. Zhu Zhenfan, who had been waiting aside for a long time, saw that the time was right.
I quickly took advantage of the opportunity and placed a drink list in front of the eight people present, asking the leaders to order something.
As a result, everyone couldn't help but be surprised when they saw the list.
Director Gao of the "Anlelin Subdistrict Office" was even more curious to inquire about it.
"Hey, why is your list so weird? It's all tickets...Tickets are RMB 1.50 each and come with a bottle of soda. Tickets for this show are RMB 2 each and come with a bottle of sparkling wine or beer. And these VIP tickets...
Well, for seven yuan, you get a free bottle of "National Red" or "National White". As for the Supreme Ticket... for fifteen yuan, you get a free bottle of whiskey or brandy. What's going on? Let me ask, if I were
Customers, since they have already come in, why should they buy tickets? What if they just buy drinks? What is the price?"
This question made Hong Yanwu a little embarrassed.
"Director, I'm sorry. Look at all the types of tickets. The things marked at the back are for free and not for sale..."
Seeing that everyone still didn't understand, Hong Yanwu could only continue to explain.
"Hey, I might as well tell you all. The things behind the tickets are not common in the market. The price bureau has price limits. We can't violate the policy and sell them at high prices. But we have to sell them at market prices. Look at this environment and the layout.
, there are so many people working night shifts every day, and there are also electricity bills and money to hire actors. Then let alone making money, we are left to lose money and make money."
After saying this, everyone suddenly understood and couldn't help but burst out laughing.
And knowing that this is a sensitive issue, no one consciously mentioned it.
I didn't expect Sister Wei to be a little unhappy.
She is really an upright person, but she has to be more honest than this.
"Xiao Wu, in front of so many leaders, don't think you can get by by being careless. According to what you say, the things you sell are several times the market price. Look at how many seats you have here. It's really
Is it necessary to charge such a high price to ensure profitability? I don’t believe it. I want to remind you that the purpose of our service company is to facilitate and benefit the people. Don’t do things that harm the interests of the people just to make a few bucks.
It’s something.”
The words were quite serious, and now everyone was embarrassed.
Others did not expect that this eldest sister would show up as a "Marxist-Leninist old lady".
And it seemed as if he was going to catch him on the spot and kill his relatives for the sake of justice.
Even Factory Director Yang felt it was inappropriate.
He coughed twice quickly, which was to remind Sister Wei to talk about it later if anything happened, and don't make it difficult for yourself to get off the stage at this time.
However, Hong Yanwu was very eloquent and he actually had something to say.
"Sister Wei, what you said is really unfair to me. But I don't blame you. The main reason is that you don't know much about business matters." "Look, first of all, our business hours here are only three months at most.
All these costs will naturally have to be earned in these three months. But we can't open every day in March. If it rains, we have to close. The same goes if there is a power outage. Calculate, how many days are there left?
Did it?"
"What's more, not every seat can be filled. Isn't there only one day every weekend? Even if we just assume that it is full every day, some people come in two or three people.
, maybe. It may even be one person, and you will have to occupy a table when you come. It is impossible for strangers to share a table in a place like ours. Wouldn’t the free seats be wasted.”
"The most important thing is that there are too many heads in our service company. How many cadres are there? Who doesn't have three relatives and four friends? I don't want to smear the image of cadres. I want to do the business of my factory.
It’s understandable to look at it. But I don’t have the nerve to accept money. In fact, this is a loss both inside and outside. Not only do you have to get something in, but you also occupy a seat, so you can’t earn other people’s money. Think about it.
Really? So you can let me lower the price, unless you and Director Yang come here every night to help me act as doormen. Only then will I be sure not to lose money."
Okay, now I have nothing to say to Sister Wei.
But Hong Yanwu didn't pay attention and continued to talk about his grievances.
"Another trick is that my drinks are at the actual price and the tickets are directly priced at ten yuan per person. But this is not good. Many people will be scared away. How good is it like what we are doing now? That is equivalent to lowering the price.
If you have reached the threshold, you can be frugal. If you don't have money, you can drink a bottle of soda for a dollar and a half, and you can enjoy the night by occupying a seat. If you have money, you can spend it if you want."
"Actually, even if I make more money, it won't go into my personal pocket. I plan to use the money to provide more convenient services. And I also have to support the work of our police station and streets. In the final analysis, this is also for
Think about the people."
"What's more, compared with the price of "Maxim," it's really not expensive here. If you think about it, if it's really expensive and people come to visit us, then we're a loser, right? Since there are people willing to come, then