Things about the night market are not completely over yet.
Because bad things have gone and good things have come.
A piece of Feng Shui treasure land that Hong Yanwu has long been interested in will also recruit individual industrial and commercial households to set up stalls.
That is the famous "Donghuamen Night Market" in Beijing.
Speaking of which, this night market, which stretches from the north entrance of Wangfujing in the east to the north entrance of Nanheyan in the west, is more than 300 meters long and occupies the northern half of Donghuamen Street. It is definitely extraordinary.
Because it has several "No. 1s in Beijing" at the same time.
For example, it is the first night market in Beijing to open a night market on the road, or it is the largest night market in Beijing, or it is the first snack street named "night market" in Beijing, and it is also the longest-standing night market in Beijing.
Until Hong Yanwu crossed over, business here was still booming and in full swing.
(Closed in 2016)
And this last one is precisely due to its unique geographical location.
Because it is close to the Forbidden City, other night markets gradually disappeared due to holidays, more days off, and more shopping venues.
However, it has always maintained its strong vitality by relying on the ever-increasing number of domestic and foreign tourists.
There is no doubt that this land is a big cornucopia of golden light and jingling sounds.
As long as you occupy it, you don't really have to sell anything in the future. Just collecting the rent will give you cramps.
In fact, this is exactly the case.
The first batch of "natives" who sold Beijing-style snacks here gradually began to transfer their stalls to outside operators as soon as they entered the 1990s and began to make money.
This has led to the decrease in the number of stalls selling Beijing’s authentic snacks, and Beijing residents have gradually stopped setting foot in this area.
After the Donghuamen Night Market was renovated and upgraded into the "Donghuamen Food Court Night Market" in 2000, it has completely copied the practices of the "smart people" at the "Xidan Clothing Night Market".
It was also from this critical point in time that it was difficult to find any locals from the capital among all the stall owners.
As a result, the reputation created by Donghuamen Night Market in the past was no longer there, and the era of selling dog meat over sheep's heads began.
This place quickly turned into a place that mainly focused on deceiving tourists and specialized in "a hodgepodge of random sales and bragging from all over the world".
Fried centipedes, fried squid, fried silkworm chrysalises...all the rare things are on the stage one after another.
The sellers are not angry anymore, they are selling substandard products as good ones, showing poor hygiene, and the prices are following the trend.
Just three skewers of grilled squid will cost you 40 yuan, fried liver 15 yuan, fried enema 10 yuan, braised 18 yuan, fried tripe priced at 15 yuan, and other snacks such as fried enema, fried dumplings, etc. range from 10 to 20 yuan.
Let's put it this way, among the 88 food stalls gathered together, only 24 sell local snacks in Beijing, and the varieties are very few. There are only the so-called "exploded tripe", "fried liver", "candied haws" and "enema"
"son" and other types, and also need to put quotation marks.
So some people vividly ridiculed this place as "foreigners are confused by the foreigners", which is really incisive.
But even so, there is never a shortage of "idiots" coming from all over the world, seven oceans and five continents, stretching their necks and willing to be slaughtered.
After all, the Forbidden City in Beijing is so famous, and the cultural heritage in Beijing is so rich.
As long as you use the guise of "royal", "palace", and "Beijing flavor", you don't have to bother to deceive, and some people will voluntarily fall for it.
Moreover, as the capital, Beijing has a strong political attribute, and the government implements a subsidy policy for famous national attractions.
Tickets for the Forbidden City, Summer Palace, Old Summer Palace, Beihai, Jingshan, Temple of Heaven and Temple of Earth are all extremely cheap.
This may have greatly increased tourists' tolerance for some tourism fraud.
I have to say that this is a disguised form of "concession that benefits the people."
In short, this street will be almost equivalent to the business card of Beijing tourism in the future, and it is a must-visit place for tourists.
Hong Yanwu would definitely not let it go.
To be honest, he has been paying close attention to the developments in this area just like a wolf who is worried about stealing a sheep.
In this way, after Song Guofu informed him of the inside information that Donghuamen Night Market had confirmed that it was about to attract investment.
He must have been as excited as smelling fresh meat, and urged Song Guofu to help him find the way to find the relevant person in charge to get the stall.
So in the end, before the investment announcement was posted, at a banquet table, Hong Yanwu used his connections to go through the back door and booked fifty stalls in advance before all the self-employed businesses.
The price is just a few bottles of good wine, a few good cigarettes, and help to buy an affordable imported color TV.
This is the characteristic of flattering power in this era of economic development.
Because most people have never seen much of the world.
As long as it doesn't violate any major principles, it's enough to eat, drink, give some gifts, and do some personal things appropriately.
I really want to give more, thousands of dollars, but I really don’t dare to ask for it.
Of course, for the same reason, even if Hong Yanwu was not greedy enough, it was impossible to get more stalls.
People are also afraid that something will happen, and these fifty are already the limit.
Moreover, there are lots at both ends and in the middle, so they cannot all be connected popular areas.
People are even worried that Hong Yanwu Guang is occupying the toilet and ruining the night market because of lack of greed.
He had to tell him what to do with the stall and what he was going to do specifically before he could really grant the stall to him.
Fortunately, Hong Yanwu had a solution for this.
Isn't he still holding a public position, and he has a good relationship with Master Pang and the others.
When I got back, I discussed it with the cafeteria first and said that I would find some side business for everyone to do, and 40% of the profit from the sale would be used as rent.
This was so good that I immediately received praise and thanks from everyone.
Half of the stalls were quickly divided among people who voluntarily formed five groups.
Business projects were also quickly determined.
Meat cakes, pies, pot stickers, glutinous rice dumplings, and steamed buns, served with millet porridge, stick dregs porridge, and lotus leaf porridge.
Fried rice, fried noodles, fried pancakes, fried dumplings, braised cat ears with seaweed and egg soup are a set.
A set of steamed dumplings, hot noodle dumplings, siomai, steamed buns, Yuanbao wontons with pickles, and bean porridge.
Chicken noodle soup, shredded pork noodles with pickled mustard, sesame sauce noodles, spicy cold noodles, and fried soybean noodles are another set.
There was another group at the end, and everyone was a little confused.
However, Hong Yanwu came up with an "innovative" idea based on the "Beijing-style Roujiamo" that was popular in the capital in his previous life.
That is to ask them to make some sesame seed cakes, stew some pork, and get some coriander, green pepper, celery, etc., and then make a "sesame seed cake with big meat" and mix it with jelly and boiled corn to sell.
Speaking of which, we have to mention the original Beijing-style Roujiamo.
In fact, everyone knows that it is a variation of Shaanxi Roujiamo.
It's true that it uses pork, but people in Beijing really can't get the same flavor as others.
Just because it tasted greasy, I added coriander and green pepper as side dishes.
Another far inferior aspect is that the steamed buns filled with meat cannot be made well.
So this thing can only be used reluctantly. The advantage is that it is cheap and can satisfy people's cravings, but it is a rough choice.
Be sure not to run into Li Kui, otherwise you will be in trouble if you compare with Li Kui.
And why is Hong Yanwu’s idea considered innovative?
To be honest, it's because he didn't copy it exactly as it was.
Instead, based on my own experience, I made some improvements to this biscuit and side dishes.
Don't forget, people in the capital don't know how to make steamed buns, but they are good at making sesame seed cakes, so they are very skilled at it.
Hong Yanwu also learned Bai An from Master Gou, and then he truly understood the many types of sesame cakes in the capital.
There are so many varieties, such as hanging furnace biscuits, rolled pastry biscuits, sugar biscuits, pastry biscuits, toad honey, crab shell yellow biscuits, vat furnace biscuits, stewed furnace biscuits, white horseshoes, and red horseshoes.
Nowadays, when people refer to Beijing’s sesame pancakes as sesame sauce pancakes, that’s not right.
Sesame sesame pancakes are just one of them, and they are easy to eat.
At most, I'll just order pickles and thin vegetables.
If you want to use this thing to fill meat, not only will the flavor be mixed, but it will also be too thick and not delicious.
If you really want to use sesame cakes with meat, then you have to use "hanging furnace sesame cakes".
The characteristic of this kind of sesame cake is that it has two layers of thick skin and no flesh. It is specially eaten for filling with meat or oil.
It's just that because it's labor-intensive to make, merchants became less and less lazy to make it, so it was gradually replaced by sesame sauce sesame cakes.
However, masters like Master Gou have a more clever workaround.
That is, instead of using a traditional hanging stove, it is baked in a pan and baked. The shape and taste are similar to the hanging stove biscuits. People in the industry call them "fake hanging stove".
In the end, Hong Yanwu added celery to the side dishes, which was also very necessary.
Because there is an extra flavor of parsley, which can enrich the taste and relieve greasiness.
In this way, think about it, can this "shaobing with big meat" not be delicious?
Anyway, when I tried it in the big cafeteria, everyone's mouth was watering and they praised it.
And Hong Yanwu himself feels that it is much better than the original popular version in Beijing.
At this point, half of the stall problems have been solved.
As for what to do with the remaining stalls? That’s easy to do.
Hong Yanwu visited the master chef of "Tianxingju" again and gave the three stalls to his former master chef and colleagues.
Let them use two stalls to sell stir-fried liver buns and another semi-series stall selling braised and roasted pork buns.
There were also twenty-two popular stalls distributed at both ends of the snack street, but Hong Yanwu kept them for his own use.
Maybe someone is confused. Did he use so many?
Hey, this night market doesn’t have to sell snacks.
When it first opened, it was bound to be diverse and had everything.
So in addition to letting "San Bengzi" and "Chop Knife" arrange a few more people to occupy four stalls at night to sell tourist products.
Hong Yanwu also transferred out the young man No. 20 who originally worked in the hotel but was later placed by him to practice stall work at the door of the department store.
He divided this group of people into two groups.
There is no need to change a group and they will still sell clothes as before.
The other group picked a few smart ones and he taught them how to sell kebabs.
If you want to learn this stuff, you can get started quickly and the technique is simple.
In addition, facts have proven that this kebab will definitely become a popular snack across the country.
Even though the capital is not there yet, but based on the known historical trends, there is absolutely no way it will not become popular.
Finally, we also sell some beer and soda.
This also successfully solved the problem of the business content of all stalls.
And what about those vacant stalls at the entrance of department stores?
Then sublet it to someone else for two thousand and that's it.
In this way, these boys went to Donghuamen Night Market and "evolved" into rent-eating masters.
From now on, in addition to earning money from their own work, each person can also earn 800 yuan from the rent, which will definitely be a pleasure.
All in all, everything was taken care of, and there was no inappropriate arrangement.
So when all the plans and designs were finalized and reported, the Dongcheng District Industrial and Commercial Bureau was relieved.
Then as soon as the seal was sealed, fifty stalls fell into Hong Yanwu's bag again.
Naturally, one must gain wisdom from each experience.
In view of the unpleasantness that had just occurred, Hong Yanwu did not distribute all the stalls to the heads of each of his subordinates this time.
Instead, it was only settled under the names of a few close confidants whom he absolutely trusted.
Especially "Xiao Baizi" because he was trusted by Hong Yanwu the most.
This guy has the most stalls on his head, a total of fifteen.
To put it bluntly, one day Hong Yanwu would be unlucky and be hit by a car and die, or choke to death in the basin, or stumble and fall to death.
"Little Baizi" will definitely be extremely surprised by the "legacy" Hong Yanwu left for him.
He just never works and can't find a job. As long as he doesn't sell these stalls, this life will be enough!