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Chapter 253: debut

Since opening Zhang, Hong Lucheng and Hong Yanwu have been happily running their own business.

One is taking care of his own "big wine tank" calmly.

Get pleasure from a few cents of profits and a strong human touch, and the more you live, the more energetic you will be.

The other one has a serious desire to open a long-established business, and officially steps on the stove, playing with the stir-fry spoon to see the truth.

The dishes that the guests have eaten are all clean, which builds up confidence, and the skills are getting better and better.

In short, both father and son were very busy and gained far more than money from the business.

It is particularly worth mentioning because of the special characteristics of this era.

Even though the father and son were busy, they were not too tired.

This is mainly because people's lives at that time were generally relatively simple and regular.

At that time, dual-income families often sent their children to school and then went to work in the workplace.

Therefore, not only are most people accustomed to going to bed early and getting up early, but they also have to eat and drink an hour earlier than today.

Social events for public officials and meals and drinks for people related to the unit also mostly happen at noon.

In addition, from 7 pm to 9 pm is the time for "Xinwen Lianbo" and TV series. Most people are used to staying home and watching TV at this time.

Well, basically all restaurants are busiest between 5pm and 7pm.

After that, people started to become sparse.

Even though most of the customers at the "Big Wine Tank" are elderly, they are not very affected by TV, and their transactions are delayed a little later.

Then there will be no drunkards who don't go home after nine o'clock.

In fact, it is enough for people like Hong Yanwu and Chen Liquan to adjust their working hours to two shifts.

They work from 8:30 to 1:30 during the day, and from 5:00 to 7:30 at night. In total, they lose one hour of working time.

Hong Lucheng is more worry-free.

He often doesn't come out of home until half past ten every day, just in time for lunch, and leaves when he sees no one around in the evening.

Although Li Fu only comes to help occasionally, it doesn't matter.

He could just let go of the work of picking up the boards in the morning and closing the shop in the evening and leave it to Fang Bingsheng.

Li Fu trained his grandson very well, making him responsible and obedient.

We always do things strictly according to the rules, and there is never anything wrong.

Therefore, nowadays, except for Hong Lucheng and Hong Yanwu, it is rare to sit down and have a meal together.

The life of the father and son did not increase any pressure or have any bad changes due to starting a business.

On the contrary, the "big wine vat" also reduced the housework burden of Wang Yunlin and Aunt Shui.

Like the Hong family, Wang Yunlin simply stopped eating at noon and only took care of dinner.

As for lunch, she would either buy some ready-made food or order a bowl of noodles.

Hong Jun got off school and went directly to his grandfather to eat.

And Shui Gengsheng is good at chatting and drinking.

Sometimes after dinner, I would even go to the "big wine tank" and have a few cups.

Of course, Hong Lucheng wouldn't ask for money from his parents-in-law. He would give it back for free, and he wouldn't take it if he didn't have to give it.

In that case, Aunt Shui quickly followed the Hong family's example, which saved her trouble.

As long as she is lazy or is busy with other tasks in the morning, she will not do the lunch meal and will just make a few bites by herself.

As soon as Shui Gengsheng came back, he simply asked him to take Shui Lian to the "big wine tank".

To put it bluntly, they treat the "big wine tank" as their own canteen.

But to be honest, even if Shui Gengsheng’s whole family eats this every day.

Hong Lucheng didn't suffer a loss either. Can the old man still engage in loss-making business?

Of course, someone would pay for it, so he could transfer the account directly to Hong Yanwu's head and be done with it.

Therefore, the one who is truly wronged is Hong Yanwu.

Even though he has not visited once, he has already become a regular customer who "consumes" in the "big wine tank" every day.

But there is no way, who allowed him to have such a shrewd father and an alcoholic father-in-law? No one wants to talk to him.

Besides, from the perspective of killing the rich and helping the poor, this is actually the right thing to do.

Who allowed this kid to make a fortune by doing bad things again?

No, as soon as the weather cooled down, Ahua sent 50,000 khaki men's windbreakers from Huacheng, and 3,400 red women's windbreakers that had just been made, easily setting off a "windbreaker craze" in the capital.

I bet this year has its own special moment.

On October 19, the higher authorities jointly issued the "Notice on Strengthening the Management of Dance Dances", and the tone began to loosen, and the ban was changed to a limited number.

This approach not only broke through the ice that had been frozen for four years in domestic dance venues.

Four dance halls suddenly popped up in Beijing, and various units began to organize social dances for young men and women again.

This also directly promotes the market demand for hunting clothing, windbreakers and cotton coats.

Because the dance venues at that time were simple and simple, most of them were held in a large empty room, or an auditorium, a canteen, or a vegetable market.

As for dancing, both men and women need to take off their outer clothes.

It shouldn’t look too bulky and affect your image, and it shouldn’t freeze to the detriment of your health when you’re not dancing.

Therefore, hunting clothes, windbreakers and cotton coats have become the most suitable outfits for this kind of activity.

Of course, this can also present a level of consumption.

Of course, leather coats worth hundreds of dollars are the most expensive, windbreakers priced at sixty or seventy are mid-range, cotton coats priced at thirty-one and military coats priced at thirty-five or six are the cheapest.

Unlike the high-end products positioned in the mid-range, the "Great Wall Raincoat" is hiding in department stores and intends to brainwash the common people through TV advertisements.

Hong Yanwu, a pirate, fully seized the opportunity of the seasonal change, took advantage of his cost advantage and unique sales channels, and launched a grand promotion method.

They actually made a mid-range product like a windbreaker available at an affordable price of around 50 to 60 yuan.

So almost overnight, it dominated the capital market.

Specifically, Hong Yanwu's batch of windbreakers was produced since the beginning of the year.

In Xidan, Wangfujing, Xiushui Street and Donghuamen, the most well-known clothing night markets in Beijing, their products are launched simultaneously.

Due to large-scale dumping, there is no intermediate wholesale link, and the raw materials used are "parallel imports" from Huacheng.

Even if the price of "Edifier" is 20 to 30% lower than the "Great Wall Raincoat" in stores, the profit can still remain at the same level.

This affordable price-performance ratio is naturally very popular among the people, and even some differences in quality can be ignored.

In particular, "Edifier" also launched a bright red women's windbreaker that is not available in the "Great Wall Windbreaker".

He also “initiated” the concept of “couple costume”.

Moreover, they repeated the same trick and reprinted and enlarged the stills of Takakura in "The Manhunt", wearing a windbreaker and holding a shotgun, and hung them up as endorsements.

These three measures have further stimulated the fashion complex in the hearts of young people, producing a shock wave-like spreading effect.

It turns out that Li Gui of "Rambler" looks more like a professional manufacturer than Li Kui of "Great Wall Raincoat".

It has successfully implanted its brand image into the hearts of people in Beijing.

Even then the advertisement of "Great Wall Raincoat" started to be broadcast on TV stations, making people all over the country remember the song "We meet in that long winter, we meet in that continuous spring rain, Great Wall Windcoat...".

But the sales volume of "Great Wall Raincoat" in Beijing is still limited by "Rambler".

Because word of mouth spreads, if anyone talks about the "Great Wall Raincoat", someone will always compare it to the "Rambler".

The almost identical appearance and widely different prices between the two will eventually push customers who are impressed by the advertisement from the department store to the clothing night market.

To put it bluntly, the advertisement for "Great Wall Raincoat" actually gave "Rambler" a free ride.

Needless to say, this incident made the company leaders of "Great Wall Raincoat" quite embarrassed.

Because no one could have imagined that their products would be sweeping the country and become extremely popular at the same time.

It happened that he was caught off guard in his hometown in the capital.

That is to say, fortunately, "Ahua" is a small factory and the output is too low.

After the goods are sold out, even if we quickly recruit workers to expand the factory, we will only be able to supply four to five thousand pieces per month.

The sales volume of the "Great Wall Wind Raincoat" in Beijing slowly picked up after that. It meant that I had not made wedding clothes for others in vain.

Otherwise, it would be really embarrassing and very heartbreaking.

In this way, Hong Yanwu didn't bother talking about it at all.

The game he set at the beginning of the year ended with a complete victory.

White money poured into his pocket like a river.

At the end of the year, I actually made more than one million yuan.

"Ahua" also earned half a million.

The money for co-organizing the ancient construction team was not only supplemented, but also money for paving the way for Xiao Heping and buying paintings.

It's good, but if you spend it, you won't get it back. It's just a waste of time.

Money is really like water. You won't feel uncomfortable when you are thirsty, but it will swell if you drink too much.


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