The idea had taken shape. On the night of February 15th, as soon as he went back after drinking, the half-drunk Hong Yanwu couldn't wait to start preparations.
He didn't do anything else. First he asked his father for a copy of that day's "Beijing Daily" and studied it.
At that time, there was an advertising area at the bottom of the fourth (last) page of the "Beijing Daily". Its main content was movie advertisements.
In addition, there were also a small number of advertisements for theatrical performances, sports competitions, TV programs, etc. But there were definitely no commercial advertisements, which were not allowed in those days.
The first part of the movie advertisement is usually a documentary about the great leader's meeting with foreign leaders, which is actually an add-on to the feature film. The rest must indicate the screening times and times of various feature films today and tomorrow.
Even though some movies that are reserved or sold out have lost their meaning to readers and audiences, they will still be printed and marked with the words "full" or "full".
So as long as you hold this newspaper in your hand, not only can you see all the theaters in the city at a glance, but you can also get a general idea of the screenings and ticketing status of different film titles.
Hong Yanwu first roughly calculated the number of theaters and felt very satisfied.
Because according to the newspaper, there are only thirty theaters of all types in the city that sell tickets to the public.
Among them, Dahua Cinema, Changhong Cinema, Mingxing Cinema in Dongcheng District, Capital Cinema, Red Mansion Cinema, Shengli Cinema in Xicheng District, Huashi Cinema in Chongwen District, Tiantan Nanli Cinema, Zhonghua Cinema in Xuanwu District, Daguanlou Cinema, Guang'anmen Cinema
, Ziguang Cinema, Jinsong Cinema in Chaoyang District, and You'anmen Cinema in Fengtai District are "specialty cinemas".
Jixiang Theater, Huaxia Children's Theater, Dongsi Workers' Cultural Palace, Xidan Theater, Geological Auditorium, Chongwen Theater, Chongwen District Workers' Club, Zhushikou Theater, Caishikou Theater, Tianqiao Theater, Jingcheng Workers' Club, Lianhuahe Theater, Shuguang Theater and Chaoyang District
The Workers' Cultural Palace is a "concurrent cinema".
One of the most gratifying things is that among all the districts, Xuanwu District has the largest number of movie theaters, with a total of eight. Moreover, several movie theaters belong to the forces of "Little Suanzao", "Hongye" and "Xiao Leizi"
category.
This cannot but be said to be a great convenience for Hong Yanwu’s upcoming “vote scalping business”.
In this way, after a night of careful consideration, in the early morning of February 16, Hong Yanwu named Chen Liquan, "Xiao Baizi", "Little Wife", "Little Cheese", "Naughty", "Chop Knife", "Shunzi"
”, and all the “Three Jumpers” were activated.
Not only did he ask these men to go to various theaters in Xuanwu District to watch movies, he also asked them to come together at night to summarize their personal experiences and knowledge.
What he is most concerned about is the number of seats in each theater, seat arrangement, movie attendance, movie ticket price and the pre-sale date of new movies!
In those days, movie tickets were mainly divided into three parts: sub-tickets, ticket numbers (this part also included a red and blue stamp with the show time), and the price increase (the original ticket price was 10 cents or 5 cents, and the ticket price was 10 cents or 5 cents.
The last part is the markup, starting from 15 cents, 5 cents per bid).
Just from this small ticket, which is less than a stick long, a lot of theater-related information can be revealed. However, because there is no unified plan, the specific situations vary greatly.
For example, theaters now all have odd-even numbers. But at that time, there were both odd-even numbers and numerical numbers. For example, the first row on the ticket of the Planning Commission Auditorium was actually the last row.
Therefore, it is very important to find out the number of seats and arrangement of each theater. The number of seats directly affects how many tickets you can get. Good seats that are naturally centered will also sell for more money than seats on both sides of the aisle or next to the toilet.
Be high.
The attendance rate of a movie is mainly based on different shows of the day. If you understand the general situation of each show, you can know which period of time is the most profitable.
As for the prices of movies, they are basically the same. There are two ticket prices for students and adults. Student tickets are 10 cents (five cents for winter and summer vacations), and adult tickets range from 15 cents to 25 cents. But the prices of new movies and old movies
It’s not the same, there will be a price increase.
But when it comes down to it, among all the information, the pre-sale date of the new film is the most critical and core point.
This is because there were too many people wanting to see movies back then. In order to solve the problem of extreme crowding before each screening, cinemas adopted the method of pre-selling movie tickets.
Audiences can buy tickets for the afternoon in the morning and tickets for tomorrow morning in the afternoon. Even for popular movies, you can often buy tickets a few days or even ten days and half a month in advance.
On the bright side, the pre-sale ticket system not only facilitates the maintenance of order, but also greatly reduces the probability of audiences missing out. However, on the other hand, since there is sufficient time to operate, it makes the "reselling of movie tickets" a
This kind of behavior has the greatest opportunity.
It should be said that the requirements for these investigations that Hong Yanwu put forward for his subordinates were not high, and anyone with some basic knowledge could complete them.
But we must also know that people who were delayed by the "movement" back then had a very limited amount of ink in their stomachs. Therefore, most people felt dizzy after listening to it, and they really had no idea that they could complete the task.
Fortunately, Hong Yanwu had already anticipated this, and he distributed the forms that he had prepared in advance to everyone. The grids were briefly drawn on it, and the items were written. All you had to do was fill in the content. Most of it could be done with numbers.
.
His only additional request was to remind everyone to buy seats in the last row so that he could bring back the floor plan diagram of the seats in each theater.
In this way, all the subordinates gained some confidence and acted accordingly.
So on this day, strange things happened in eight theaters in Xuanwu District. At every ticket window, someone bought the movie tickets in the last row, and they were for all the movies that could be bought on that day...
It was already after nine o'clock in the evening when everyone met again. Still in the snack bar of "Xinfeng Restaurant" which was open in the evening, Hong Yanwu ordered some cold dishes and treated everyone to drinks and wontons after a hard day's work.
To be honest, the non-stop movie viewing on this day generally made everyone feel dizzy.
The worst thing was "Sanbengzi". He was so practical that he watched every show without any compromise, and even bought some sesame seed cakes for lunch and dinner.
If "Chop Knife" hadn't come to him in the last scene and stopped him in time, he would still be in the cinema experiencing the seventh scene of "Big Waves". It is no exaggeration to say that he has memorized at least half of the lines.
.
So he sat down without saying anything. He ate two bowls of wontons before he felt energetic enough to talk.
Comparatively speaking, the "Little Wife" and "Little Cheese" were much more spiritual. The two of them changed places with each other in the afternoon, and in the evening they sold the tickets and had a meal together.
dinner.
Of course, the business was definitely not delayed. Because by this time, the situation in the theaters they were responsible for had been figured out. As for the attendance of the evening shows, since the tickets had been sold out, there would naturally be no other results.
Not to mention, everyone has completed their tasks well. Not only has almost all the information Hong Yanwu needed, but the specific situation reported back is also quite good.
Specifically speaking, regardless of whether it is a working day, during the winter vacation, basically every show can reach more than 90%. The midday show around 11:30 noon and the three evening shows after five o'clock are the best.
All are fully booked.
Especially tickets for the evening show are hard to buy after noon. So there are really many people waiting for the ticket transfer at the entrance of the theater. Most of them are men and women who go together, but this kind of opportunity is hard to come across. Watch "Night Fight White"
There are more possibilities for "The Bridge" (night stand for free) and "Fighting Hero Bram" (no curtain is drawn, meaning no screening).
The tickets for "Little Wife" and "Little Cheese" were sold very smoothly, and they only tried to add an additional ten cents. This is because they only have one ticket in hand. For couples, they have to take risks to get another one.
For one piece, if the asking price is too high, people will not be happy with it.
As for the different films being screened, the impact is also there. For example, "Secret Drawing" and "Wild Fire and Spring Wind Fighting in the Ancient City" are more popular among young people. And "Song of Youth" and "Visitors from the Iceberg" are more popular among young men and women.
The most attractive one is the newly introduced Hong Kong movie "Three Smiles", which is an absolute classic and suitable for all ages.
But generally speaking, the shows outside working hours are all full anyway, so looking for the difference is not very meaningful. Anyway, if there are tickets, they will definitely be sold. At most, young men and women are more willing to pay more than teenagers.
It's just money.
The most important news is that starting next week, Daguanlou and Guang'anmen Cinemas will pre-sale a new domestic movie called "The River Runs", which is a three-hour episodic feature film. Because
I heard that the image of a great leader and prime minister will appear in the film. So today I saw a lot of people coming to inquire about it.
By this time, Hong Yanwu was completely relieved!
That's right! Facts have proved that his judgment was completely correct!
The people's thirst for culture is so great that movie tickets are indeed in short supply!