On Friday, February 17, Hong Yanwu decided to officially test the waters.
However, due to the original intention, it was to set an example for his subordinates and to have the effect of "passing on, helping and leading". Therefore, he still only summoned a few small bosses on this day.
As for his personal testimony, the place where Hong Yanwu first tried his skills was Guang'anmen Cinema.
The main reason is that he considers that this is the land of "Red Leaf". They have familiar faces and familiar terrain, so he can handle it if anything goes wrong.
In addition, because Guang'anmen Cinema is a "specialty theater" with 1,100 seats, the popular movie "Three Smiles" was screened eight times on this day.
In those days, all the films shown in theaters in the capital were planned and screened by municipal film companies. Generally, domestic films would adopt the "centralized screening" method, that is, a large number of copies would be concentrated and released at the same time in dozens of theaters in the suburbs to cause a huge sensation.
, achieve publicity effect.
However, imported films, especially those imported from non-socialist countries and regions, do not receive this treatment. The "slow stream" method is often adopted. That is, a small number of copies are released, the screening period is extended, and individual theaters are shown on tour.
Way to satisfy "repeat customers".
"Three Smiles" falls into the second situation. This Hong Kong film, shot in 1964, was actually introduced to the capital for screening at the end of last year. However, because there were only a few copies, it was not until after the Spring Festival that it was screened.
Screening in theaters in Nancheng.
However, since the content of the film is the well-known story of "Tang Bo Hu spots Qiuxiang", it is still everyone's favorite form of comedy, coupled with the outstanding performance and charming beauty of the female star Chen Sisi, it has greatly aroused the public's attention since it was first released.
Film enthusiasm.
Many people who have watched it even bought tickets to watch the movie multiple times, so many viewers have not been able to watch it until now. Therefore, it has been shown in several theaters in Nancheng for a week, and it is still hard to get a ticket. Like yesterday
"Naughty" is in charge of the investigation here. According to him, even the shows during working hours are full.
So in order to buy as many tickets as possible, Hong Yanwu and the others rushed over at six o'clock in the morning. But even though they had expected it, the scene in front of them was still beyond their surprise.
There was already a long queue at the door of the ticket office. There were hundreds of people. These people came to buy tickets in advance just to see it.
For this reason, Hong Yanwu felt a little disappointed. Because due to the existence of the pre-sale system, a considerable number of people must have bought tickets yesterday. Based on this scene, it is estimated that even if they are in line, there will not be many tickets, let alone good seats.
.
Unexpectedly, as is typical of this era, the conductor was actually half an hour late that day. The first movie started at 8:15, and this old woman didn't arrive until exactly 8:00.
As a result, 80% of the people left because they couldn't wait to go to work. Only some people who didn't care about being late stayed.
By the time Hong Yanwu and the others got in line, they were lucky. Although the noon show was gone, there were still some tickets for the three evening shows.
But there is still a problem if you want to buy more tickets. They won't sell them to you. The conductor claimed that if more than ten tickets are included, they are considered group tickets, and you have to go to the business office to purchase them with a letter of introduction from your unit.
Hong Yanwu was at his wits end. It was not the right time to "trap the magnet". There were people waiting impatiently in line behind him. So he had to buy ten tickets in succession.
But this was not a problem. The conductor quickly realized that something was wrong and immediately adjusted his strategy. If someone bought more than two tickets, he would not sell them again. As a result, Hong Yanwu and the others bought more than seventy tickets in total.
What’s the point of selling without tickets? Let’s use our brains together.
The "naughty boy" wanted to call over thirty brothers and queue up to buy tickets together. The "little wife" came up with an idea and wanted the children who came to watch the movie to take them with them. The "three-bouncer" insisted on coming and said something
Maybe it would be honest to slap the knife. "Xiaobaizi" then volunteered to use a slingshot to break the glass of the ticket office, saying that he would scare the old women first...
But these are not solutions to the fundamental problem. Hong Yanwulu vetoed it as soon as he thought about it. He said that on the surface they were "stealing votes", but in essence they were "stealing relationships." It is definitely not a problem to do it piecemeal, and the conductor will also be there for a long time.
Dealing with each other. Therefore, this level must be properly settled.
So he adopted the old method. He quickly went to Baiguang Road Shopping Mall to buy some snacks and stuffed them into the ticket window when no one was around, hoping to trick the conductor.
It's just that this conductor's temperament is a bit mixed. He is older than younger, his husband is not up to par, he has no motivation to work, and his life is boring. He doesn't like anything he sees! All the things he says are "Ge" words, which makes it difficult for people to understand.
deal with.
Even if Hong Yanwu spent a long time talking and smiling, he could only buy fifty more tickets from her.
In this way, Hong Yanwu couldn't help but feel a little ashamed when he saw everyone again, and he even lamented in his heart.
"Oh, it's embarrassing, let's do it!"
Unexpectedly, what happened next was quite interesting. What was bright in the east was bright in the west, and there was really a hidden social master among them!
"Little Cheese" saw that everyone was shaking their hands, so she volunteered and said she wanted to try again. As a result, she and the old woman hadn't chatted for ten minutes, and as soon as they opened the door, they let her into the house.
As soon as they saw this scene, everyone from afar became happy. Who can't see it yet? This is almost the same!
Then, after waiting for a long time and no one came out, the "little wife" ran over and took a peek, and came back and reported that his wife was teaching the old ladies how to knit sweaters.
Now I was basically at ease. Sure enough, just before noon, the ticket window closed, and the word "Man" was hung on the glass window. "Little Cheese" came over with the old lady and said that I recognized him today.
Sister, I want to treat you to dinner.
Hong Yanwu was overjoyed and hurriedly took everyone to the "Delicious Restaurant" not far away. Unexpectedly, as soon as the meal was finished, the conductor took it down completely.
Not only did she sell them all the remaining 700 tickets for the three movies in the evening, but she also agreed to give them 300 tickets for the central good seats for tomorrow's noon show in advance. She said she felt sorry for this godmother, but she didn't
She and her younger siblings had no food to eat.
But the conductor also has a requirement, that is, if the tickets are not refundable, they have to bear the responsibility themselves if they cannot sell them. And if something happens, they cannot contact her, since she will never admit it anyway.
Hong Yanwu naturally agreed, and his heart was already blooming with joy. He thought that this "little cheese" was really a talent, and he actually moved the stone away so smoothly.
For this reason, he secretly made a decision that the expertise of "Little Cheese" must not be wasted. From now on, her task is to run the ticket sourcing business with him.
After running down, I simply let her be responsible for getting tickets and maintaining this relationship, so that she would not be exposed to the public and have nothing to do with the world. Presumably, the "little daughter-in-law" would be satisfied with this arrangement.
Once you've eaten and drank enough, it's time to get down to business.
At this time, Hong Yanwu did another unthinkable move. He first went to the house of a nearby "naughty boy" and asked the "naughty boy" to find two sets of particularly shabby clothes and change into them with him. Then he returned to Guang'an.
Door cinema and other businesses.
Of course everyone doesn’t understand? If you say you’re selling tickets, you’re selling tickets. Why do you dress like this?
By chance, two workers came here who wanted to buy movie tickets for the evening. Hong Yanwu immediately explained his intention with actions.
He first gave a wink and asked the well-dressed "little wife" and "Shunzi" to come over and talk. The "little wife" struck up a conversation and quoted the price of 50 cents a piece.
But as soon as a worker heard this, he became anxious and said, "Are you Liu Wencai?" and slapped the "little wife" on the shoulder. "My movie theater only costs 20 cents per ticket. You are just speculating.
, I only earn more than thirty a month."
Another worker also said, "Fifty cents is too expensive. It's even the same as the price of a box of peonies. Are you crazy for being poor? We used to buy transfer tickets at the original price, and your ticket is too low."
Already..."
The "little daughter-in-law" was naturally not happy.
"Brother, selling two movie tickets is not such a big sin. In the past, it was all a parody, how can it be the same? Don't you see how popular this movie is..."
"Shunzi" also helped explain, "Besides, although the tickets are in the 23rd row, which is a bit far back, these are the seats in the middle, and they are still next to each other..."
That person didn't want to do it, saying that they would only pay 30 cents each.
"My little wife" then said, "Thirty cents? Definitely not! Our two brothers can't even afford a meal of sesame cakes. At least forty-five cents. Take it if you want it, don't give it up..."
The words got a bit "rubbish" at this point. The two workers thought about it for a while but still couldn't bear it. They didn't waste any time and turned around and left angrily.
Seeing the situation, Hong Yanwu quickly pulled the "naughty boy" and greeted him. He also secretly gave the "little wife" a wink and asked him and "Shunzi" to follow him and listen.
Then Hong Yanwu sold his tickets to the workers. Like the "little daughter-in-law", he also quoted a price of 50 cents. Of course they didn't do anything, they just said it was too expensive.
At this time, Hong Yanwu said, "Brother, we queued up in the early morning to buy the tickets. You see, we are all like this, just to earn some hard-earned money. If you really want to buy it, I will make it cheaper for you."
,How much do you want it for?"
As soon as the two workers looked at Hong Yanwu and Naughty's clothes, they hesitated. After a while, they said that his ticket was not in a good position, not to mention it was in the back, and it cost only 35 cents a piece at most.
In fact, this was already five cents more than what was quoted just now. However, Hong Yanwu was still not satisfied, so he deliberately looked a little embarrassed.
"Brother, I really want to sell it to you. But we are educated youths who have come back from abroad, so we just earn two shaobaos by doing this. No matter how much you two are better than us, no matter how easy you are, how can we earn only 40 cents each?
Sample?"
At this time, "Little Wife" and "Shunzi" also "awoke" and hurriedly put on a show. They started shouting at the back, saying that they would sell tickets for only 40 cents, and the seats were better than Hong Yanwu's tickets, so they asked the workers to buy theirs.
As a result, it was like adding fuel to a fire, and the two workers made up their minds at once. They ignored "Little Wife" and "Xiao Shunzi" at all, calculated the sum, paid a dollar, and took the money from Hong Yanwu's hand.
No change was given for the tickets.
He even said bluntly, "Brother, it's not easy for anyone. We also have limited capabilities, so we should buy yours piece by piece."
Then, as Hong Yanwu expressed his thanks, they glanced at the "little wife" and "Shunzi" and walked away with their chests and heads held high in relief.
After this incident, Hong Yanwu used this to give everyone a summary.
He said that vote scalping was a business that existed in the old society, and was called the "Scalper Party" in Shanghai.
The reason why it is called this is because the skin of scalpers has a lot of hard hair, and the hair is shed twice a year. This includes the meaning of making gross profits. In addition, scalpers are generally used for meat in rural areas, and those who do not do hard work can have leisure time.
means. That’s why it is used to describe “ticket dealers”
And this just illustrates the key to this industry, "gross profit" and "leisure"!
In fact, both of these two methods have disadvantages. The gross profit is too small, and profits must be accumulated through large quantities. The nature of idleness is deeply disgusting. Nowadays, people's lives are miserable, and it is easy to arouse everyone's dissatisfaction.
This is very contradictory. If you want to rely on this to support yourself, you must have a stable and harmonious market. In other words, you can make others pay more without making people angry.
Because once a person who buys a ticket becomes emotional, let alone someone who will report it seriously, even if they start arguing and fighting, the business of ticket scalping will be delayed.
Therefore, the key to this business is not to argue and to be harmonious and make money!
So why not change into shabby clothes and make up some false stories to balance the psychology of ticket buyers and extinguish their dissatisfaction?
Facts have proved that the effect is very good. By comparing the two groups of people and acting together, it not only made the two workers less angry, but also prompted them to pay an extra amount of money. This is undoubtedly the best effect!
If it were the other way around and there was no such pretense, the two workers would not be happy even if they only paid thirty cents for the ticket.
This makes me feel uncomfortable, maybe something will happen in the future. If I really get the chance, why don't I report it to the police? It's the buddies around them. Who would think of replacing them if they are unprepared?
They are taking it out on themselves.
So why not try your best to reduce future hidden dangers and minimize risks? Although it is not a big sin to cause trouble, it will definitely delay making money!
After saying this, everyone understood a little bit, and some couldn't help but start to think carefully about the meaning.
However, more people feel that it is a bit embarrassing to do this. You can't be beaten or scolded, but you have to bargain with others for only eight cents, and you have to wear shabby clothes. Doesn't this make you a beggar?