Hong Lucheng didn't give in. He had only one reason. Whether real estate can be done well depends on the location. The value is entirely determined by the prosperity of the location.
Even under the country's current rental policy under the planned economy, commercial housing must be classified according to location, and the rent gap can be several times higher.
And his confidence comes from the fact that he has no doubt that the area around the embassy district will become the most economically prosperous emerging business district in the capital.
As for why you say this? The reason is very simple.
There are reasons and rules for the formation of prosperous areas in cities. Just like water flowing to lower areas, wealth and population will continue to flow to places where there are many rich people. There are no exceptions.
Historically, there has always been a saying in Beijing that "the east is rich and the west is noble".
The descendants of Aisin Gioro of the Qing Dynasty and most of the Manchu princes lived in Xicheng District, which is the meaning of "Western Nobility" in "Eastern Riches and Westly Nobles". Dongcheng gathered the most influential bureaucrats and politicians in the capital.
The most extravagant wealthy businessmen and the other famous families of the Eight Banners. Together they constitute the "rich" group in "the rich in the east and the noble in the west".
It is precisely because of these two major consumer groups that the three major downtown business districts of "Dongsi, Xidan, and Drum Tower" were formed.
The prosperity factors in the Qianmen area are more complicated.
It is the junction of the inner city and the outer city. It was first established by Chengzu of the Ming Dynasty as an artisan business district.
By the Qing Dynasty, it gradually developed into a large market where foreign merchants and residents of the inner and outer cities gathered for transactions. Not only were various professional markets added nearby, but there were also brothels, theaters, amusement parks and restaurants.
At the end of the Qing Dynasty and the beginning of the Republic of China, it also benefited from the establishment of the Beijing Railway Station.
In this way, the continued prosperity of this place is ensured by relying on the comprehensive source of customers such as the people of the capital, foreign merchants, and tourists from all walks of life.
As for "Wangfujing Street", it is completely a rising star.
The formation of this commercial district only benefited from one thing. After the Eight-Power Allied Forces occupied the capital, the foreigners, as victors, obtained the right to garrison troops in the eastern suburbs of Minxiang and settled here for a long time. The daily needs of these foreigners made the business here possible.
increasingly prosperous.
There are countless other examples, such as Tianjin, the Shanghai Concession, Kunming and Chongqing during the war. It was all due to the accumulation of financial resources under special historical circumstances that led to the rapid and continuous rise in housing prices and the rapid development and prosperity of cities.
So finally speaking of the present, which area in the capital has the most potential and the most wealthy people? Probably the most indisputable area is the embassy district.
Don't look at it now that this place is on the edge of the city and is very desolate. But with the increasing number of foreigners, this place is destined to become a sacred place in the future.
On the contrary, today's remoteness has become an advantage, and the original residents can be resettled at the minimum cost, and the unsatisfactory structure can be reset.
According to Hong Lucheng's plan, all the newly built buildings on these streets are for the upper class and will never be distributed. Except for renting to foreigners, the main sales targets are the few wealthy people in the capital and the returned overseas Chinese and their relatives.
Of course, all public service facilities will be different from other places in the city and must be set up according to the living standards and needs of foreigners.
In short, we are trying our best to create a wealthy area in the city.
As long as this concept is recognized and accepted by people, it will attract everyone's yearning for it, and wealth will automatically gather here. Once it becomes popular, you don't have to worry about the rest...
Hong Lucheng's idea left Hong Yanwu speechless for a long time.
Not for anything else, just because he clearly knows the future historical direction, but he just can't judge the business opportunities as firmly as his father. Because he can't figure out the business logic, and once some conditions change, he can't help but be vague.
,hesitate.
He even knew that even the formation of the Beijing CBD area in history was purely spontaneous.
No one has ever realized that the prosperity here is actually inevitable. When most people talk about it, they attribute the reason to the large amount of land provided by the demolition of a large number of factories.
But what about my father? He was very confident and knew the smallest details, and he actually concluded this point twenty years in advance!
This kind of shock is of course very great. How can I not be convinced?
It was the first time that Hong Yanwu felt the demeanor of a real business master. It was also the first time that he saw what knowledge is omnipotent and what it means to connect theory with practice.
At this time, in his heart, his father was much better than the industry experts he had come into contact with who only gave second thoughts. He was even better than everyone he had known in his business career.
The experiences and methods that Quan Pengfei and Gao Ming taught him in the past can only be regarded as low-level conspiracy and conspiracy. And the activities that he has done since his rebirth, which he was once complacent about, also appear to be extremely petty and cannot be mentioned at all.
.
This is a kind of gap in tolerance and mind, and it is a huge difference in thinking patterns.
Who says there are no investment masters in the country? He fully believes that as long as his father is willing, he can make the Hong family prosperous again by just stretching his arms and moving his legs in the days to come.
It's amazing that there have always been legends like Buffett and Soros around him. It's really like being in a treasure mountain without realizing it. What did he miss in his previous life?
So once he regained his composure, he could only give a thumbs up and lower his head to show his respect.
Hong Lucheng was amused by his son's exaggerated appearance.
"Third brother, what are you doing? Isn't it true? Do you... believe what I say?"
"Believe it, dad. Of all the people, I am probably the one who believes in you the most."
Hong Yanwu then asked, "But I just don't understand, how do you have such great ability? Is this kind of business talent innate to you? If you had stayed in Hong Kong, wouldn't you be the richest man in Hong Kong now?
"
Unexpectedly, Hong Lucheng shook his head and denied these words.
"Hey, how can you say that you are so exaggerated? You are rare and strange. In fact, there are many capable people in big merchants. There are so many time-honored brands in the capital. If you don't have some real skills, you can't beat them, right? And the business
Experience is both knowledge and rules, and can be passed down from generation to generation. Each of those time-honored brands in the capital has its own uniqueness in management. As for our family, if I didn't have your grandfather's words and deeds, I wouldn't be here.
This insight.”
Hong Lucheng then pondered again.
"From a personal point of view, doing business really depends on talent. It doesn't matter if you are slow-minded or stupid, because you won't be able to win over customers and you won't be able to negotiate business. But on the other hand, it won't work if you are too smart. Because you have a smart mind.
, people are prone to opportunism and are easily swayed by small profits. You have to know that such people think they are smart, and they often get stuck in "techniques" and cannot extricate themselves from doing business for a lifetime, and their prospects are limited. They don't care if they end in one generation.
Quite a few. But those who can really gallop in the market and face the wind and waves without falling must rely on "Tao". Our ancestors have a saying, "To build a foundation, we need courage, to keep it, we need brains, and to pass it on to thousands of people."
Our foundation depends on our heart. This 'heart' refers to the 'Tao' of our family and is the foundation of our family..."
Hong Yanwu's eyes lit up and he couldn't wait to ask, "Dad, what exactly does this 'heart' refer to? Can you explain it more clearly?"
Hong Lucheng opened his mouth to answer, but at this moment, Aunt Bian's voice sounded outside the door at an inappropriate time.
"Lao Hong, Lao Hong, are you at home? The neighborhood committee distributes rat poison! You have to sign when you come out... Lao Su! Lao Su! Get the rat poison!"
Hong Lucheng hurriedly answered and opened the door. As for the exchange between him and Hong Yanwu, that was all.
"...Okay, today we are just chatting. It's useless if you know it anyway. Now that we are not allowed to do business, you should do whatever you want."
I'll go! This is something Hong Yanwu feels aggrieved about. He really blames the warm-hearted old lady outside the house.