"I will come first. Including what I just said, we should try our best to avoid such vicious incidents from the beginning, improve the quality and overall level of all our employees, as well as the cohesion and centripetal force of the entire enterprise, and the corporate image.
Maintenance, as well as quality and service, these are our most basic footholds."
"At the same time, this incident is actually a good crisis public relations case for us. From this incident, our main loss is actually unnecessary loss, which is mainly concentrated in the past few days.
As you can see, in the past few days after the incident, the decline in turnover was obvious every day, which was a real loss of real money."
"So I think that when we encounter a crisis in the future, we must conduct public relations and handle it in a timely manner, including avoiding the spread of the matter as much as possible, issuing statements, attitudes and wordings as soon as possible, etc. I think the public relations department should improve its professionalism
, strengthen timely response.”
"Also, we must realize that every crisis is actually accompanied by an opportunity to turn around. Just like this time, it can be said that we were severely stepped on the bottom in the past few days, but the subsequent response can be said to be extraordinary.
Beautiful, we have to pay attention here, seize the opportunity and remedy it in time, so that we can better transform the crisis into an opportunity."
"So actually for us, if we can look at this incident with a broader mindset, it is actually a good thing, because for Dongqi Leather Goods, our store expansion is close to saturation. What to think about next?
To expand the market, we mainly focus on e-commerce platforms and overseas markets. Dongqi Clothing has just been launched, and it needs more attention. This incident happened to create a lot of hot spots for us, and also gave us
It brings many opportunities to turn defeat into victory.”
"Of course, this is inseparable from everyone's joint efforts, and we have indeed wronged Mr. Wang. We still hope that we can proactively create hot spots and communication opportunities in the future, instead of using some negative news to reverse the situation.
."
Jiang Xiaodie said, not forgetting to comfort Wang Xudong.
Because Jiang Xiaodie took the lead, other people also talked and summarized some thoughts about this incident. Indeed, they had suppressed a lot during this period. Now with this collective reflection, many new ideas have emerged, and
Wang Xudong can truly see that these people are constantly growing. Setbacks do not scare them, but they face more challenges head-on.
As for Dongqi Clothing, Zhang Li did not prepare detailed analysis and charts like Jiang Xiaodie, but only introduced the turnover data of Dongqi Clothing: "Everyone knows that we are a brand that has just launched.
It is a brand new enterprise. When we first launched the product, we won unanimous praise and got a good start. However, an incident that seemed to be unfavorable to us happened immediately, but it was indeed harmful to us.
It’s a challenge.”
"Everyone can see that compared to when we were first established, our daily performance could be maintained at a level of five to six million. After the incident, the impact and blow to us can be said to be greater."
Zhang Li did not explain the reason in detail, but everyone knew that it was because Qin Kexin was involved in the incident, and the prosperity of Dongqi Clothing's opening was partly due to Qin Kexin's fame and influence, because she was a
She has the status of a famous designer, but the photo incident directly caused her reputation to be damaged, which also caused the joint money she brought to be severely boycotted. Therefore, the sales dropped almost to the point of zero, which can be said to be very
Shocking.
"Everyone knows that as a new enterprise, it suffered such a catastrophic blow when it first started. Not only is it a serious dampener on the enthusiasm of all of us, but more importantly, once we have no way to solve this problem well,
It means that all our efforts to open the business have been in vain, and we will undoubtedly have to make more efforts and pay a heavier price in the future, but we may not be able to establish the brand of Dongqi Clothing."
"So in those few days, all of us got together to discuss how to take the initiative and find a solution in the face of such a situation. Of course, we all knew that Mr. Wang would definitely sit back and ignore it, but no matter where we go,
At times, God helps those who help themselves. We cannot say we are waiting for Mr. Wang or anyone to help us solve the problem, but we do not take any action ourselves."
"So we unanimously decided that the best way is to let products speak for themselves. Products are the cornerstone of our existence and development, and clothing itself pays special attention to quality as well as style, so we will start from these aspects.
The next new products are well prepared, and this is our real ammunition to turn the battle around."
"Then, because Ms. Zhang Lisa has been our high-end customer since the establishment of Dongqi Clothing, and she has customized several high-end dresses in our company. We have been seriously affected by this incident, and many customers have doubts and doubts about us.
She was shaken, but she still insisted on choosing customized clothes from us. She is indeed a loyal customer of our Dongqi."
"So we have her information here, including the contact information of her agent. I know this method is very presumptuous, but I was really nervous at the time and regarded this as a life-or-death opportunity, so I boldly contacted Ms. Zhang
My agent, I hope she can make some appropriate presentations to our Dong Qi."
"Because for Ms. Zhang, this is just a piece of cake or even just a casual thing, but for us Dongqi and the general public, it has a completely different meaning. In the eyes of the public, this is tantamount to doing Dongqi a favor.
Support, and for us, that’s what we need most.”
"In the end, Ms. Zhang agreed very simply, so we had those promotional photos. These photos can be said to be a very strong support, and the effect was immediate. After this unspoken incident in the entertainment industry, Ms. Zhang's own influence
It is constantly getting stronger, so what she does has also helped us gain a lot of popularity and reputation."
"Then, because what we can do is relatively limited, and we dare not act rashly for fear of disturbing Mr. Wang's deployment, we can only do some of the simplest and most basic things, including formulating continuous publicity measures in advance and constantly updating our
New products, and more importantly, let the public see that we are very sincere and serious about making products, so as to dispel their doubts about our products." (To be continued)