"I am naturally thick-skinned. You can analyze it however you want." Wang Xudong said with a smile, "Of course, this is not a glorious thing. What I am talking about is the consequences. In terms of the matter itself, what I did was indeed a bit
It’s inappropriate, but I didn’t do anything wrong. I also believe that everyone trusts me and understands me, so I’m not afraid of you analyzing it like this.”
"On the contrary, I think what you said, Xiaodie, makes sense. Once a mistake is made, it should be analyzed in detail like an anatomy to find out the root cause of the problem and the advantages and disadvantages of our response methods to avoid it in the future.
Similar issues, this is what we have been doing, and it is impossible to say that just because the protagonist this time has become me, Wang Xudong, we can stop doing it."
"I, Wang Xudong, have to bear the consequences like everyone else when I do something. I don't have more privileges. On the contrary, because I am the leader of Dongqi, I have more need to be a good leader for everyone and this society.
If I do something wrong, I will suffer more serious consequences."
"So, no matter who has some impact on the company, whether it is good or bad, they should conduct an in-depth analysis so that they can better leverage their strengths and avoid weaknesses."
When Wang Xudong said these words, he actually felt dazed in his heart. Thinking about it, from the beginning, he had a completely careless attitude. He only had to have a clear conscience when doing things. As for talking about other people's opinions and comments about him,
Don't care at all.
But the current reality forces him to not care, because now he is not just one person, he represents Dongqi, and his every move is related to Dongqi's development, but also to so many people who have been following him.
, and all employees of Dongqi.
Wang Xudong said, smiling and waving his hand for the maintenance team to continue. Jiang Xiaodie also smiled, and then said seriously: "We are together today, not to hold a criticism meeting, nor to say that we are targeting Mr. Wang, the main reason is that problems have occurred
, then we cannot pay the price in vain, we must learn from the price.”
"Let's continue to look at this data analysis. As we just mentioned, starting from the 6th, you can see that the turnover has almost dropped off a cliff, directly to 11 million. This is not good in any case.
It’s normal, and we can intuitively see that this is indeed the impact it will have on our turnover after the incident broke out.”
"From the 7th, the impact continued to expand, and the turnover fell directly below 10 million. Even until the 12th, during the days when this incident spread, the turnover never exceeded 10 million.
."
"Moreover, a considerable part of these days' turnover data is contributed by overseas markets. We can see that basically there is not much fluctuation in overseas markets, and the daily data is a very stable process. This is not difficult
I understand, because the so-called hotel photos are only widely disseminated and influential domestically and have not spread overseas, so this part of the market has not been greatly affected."
"Until the 12th, the popularity of the incident gradually declined, but the turnover did not increase. This shows that customers still have not restored their trust in us. Then it was not until the 16th that our official counterattack began, directly disclosing the Internet rumors.
Source, and after Mr. Wang held the press conference, the turnover began to rebound, and the order volume and order volume of new products can be said to have skyrocketed. "
"Especially the website data has an intuitive reflection. On the first day, the number of views and clicks suddenly increased significantly, even exceeding the day when Dongqi Clothing was established and the new product was withdrawn."
"I conducted an analysis together with the marketing department and customer service department to analyze the general customer psychology. It can be said that it is also a curve. When I saw Mr. Wang's speech at the press conference, I began to give up on Dongqi.
I have also put aside some misunderstandings caused by the incident."
"The subsequent display of new products also made everyone realize Dongqi's strength once again. The style and quality of the new products attracted everyone's attention immediately, so the number of clicks increased sharply, but most of them were still
Everyone is in a wait-and-see state.”
"This state did not last long. In addition, after Mr. Guo publicly wore Dongqi's new products and made some remarks in support of Mr. Wang and Dongqi, we can see that after this period of the day, the sales experienced a crazy increase.
, in just one hour, it reached two million, and Dongqi Clothing directly exceeded five million."
"In the next few days, we can see that these two curves are constantly rising. Dongqi Leather Goods and Dongqi Clothing, especially clothing, because the number of stores has not yet developed, but this turnover can be said
It is advancing by leaps and bounds, and it has always been on an upward trend.”
"I have also asked Zhang Li for advice on this point. The main reason is that they also made full use of Mr. Wang's press conference and Mr. Guo's endorsement, so as to continue the impact of this turnaround in the Internet field.
A large wave of offensive was launched on the Internet. Including the continuous launch of promotional photos of new products, and the copywriting was also very professional, and proactively contacted Zhang Lisa to take a series of finished pictures. These actions were all made by Dongqi Clothing
It has always maintained popularity and very high attention, and sales have naturally increased."
Jiang Xiaodie was indeed very detailed, which meant that he listed all the key points in the entire incident and analyzed them together with the changes in sales data. The following people listened in silence, so everyone's eyes widened.
Listen carefully, because after the incident, although everyone was restrained and introspective after the incident, few people could conduct a comprehensive analysis of the entire incident in such a rational and professional manner like Jiang Xiaodie.
This kind of analysis can be said to be an eye-opener for everyone. At the same time, everyone realizes that, as Jiang Xiaodie said, only such a comprehensive analysis can grasp the impact of every node and change in the process of events on turnover.
Changes can also ensure that we can better cope with crises in the future.
"So, at the end of the next month, we successfully made a turnaround. Dongqi Clothing was at the forefront of the market, and the negative impact of this incident on us was completely eliminated."
Jiang Xiaodie looked at everyone: "My idea is that everyone should try their best to think about what we can see and think about from this incident and these data. These are what we can think of this time."
The lessons learned at great cost during the crisis will be our precious wealth in the future.” (To be continued)