The entire design department has been reorganized, which can be considered as a solution to Wang Xudong's worries. The company is basically on the right track and embarking on a sustainable development path. One of the plans Wang Xudong made for the company is that every month it must
Last two new shoes, only in this way can the company continue to attract customers.
After the design department, the homepage and mobile platform managed by Su Wanqi were also fully delivered and launched online. This homepage not only has a promotional role, but also allows online payment and ordering.
The mobile platform is more comprehensive and advanced. It has a member center, online customer service, and also supports online shopping. Of course, these online purchases are only for VIP customers, because only VIP customers have detailed foot sizes in their files, and even
, each VIP customer has a pair of specially made personal shoe lasts in the company's production room. When this VIP customer purchases for the second time, he no longer needs to measure the feet, let alone make the last.
The process can be produced directly, which is faster and does not require customers to come to the door in person. In short, the functions are very powerful, and all platforms are maintained and operated by one network operator.
All these expenses are relatively large, but they are necessary because these are the only ways for the company to move towards formalization and sustainable development, and this is what Su Wanqi has always wanted to do.
The design department has been reorganized, but Wang Xudong is very worried about the design department. As he said, their brand is different from other brands. They make traditional handmade leather shoes. The reason why they are successful is related to their selling point.
The reason is that they have integrated into the culture and patriotic sentiments. This is the fundamental reason why they are recognized. This is also the so-called characteristic.
However, these characteristics are Wang Xudong's personal design style, and it is difficult to guarantee that other designers can also have this characteristics. After careful research, Wang Xudong himself came to two points. First, the design style must be consistent, that is, it must have a little bit of
The flavor of Chinese style, because this is the characteristic of this brand, must not be lost. Secondly, the design style cannot be completely consistent. If the design style is completely consistent with his Wang Xudong's design style, it may feel fresh when buying it for the first time.
, but everyone will feel bored if every pair has the same feel. If this continues, the brand will die sooner or later. Therefore, this poses a big problem in terms of design.
Among them, only Wang Xudong himself can best grasp this sense of proportion. So Wang Xudong spent almost a month in the design department. He came to the design department almost every day when he had free time to spend time with these designers.
, create together, and also explain his design concepts and the company’s design features to these designers.
Several shoes released by the design department this month. Except for the shoe designed by the design director Wu Lei, which opened his eyes and was completely satisfied and even a little amazing, he was very dissatisfied with the other shoes. Among them, another design
Wang Xudong personally modified a shoe designed by the designer and added a lot of Chinese style elements to make him satisfied. However, Wang Xudong was very dissatisfied with other works designed by newly graduated college students, so,
The output of the design department this month simply did not meet the standards for the three models of shoes set by Wang Xudong.
However, considering that it was the first month and they were new to contact, Wang Xudong did not impose any punishment. However, this month also allowed the designers in the entire design department to have a rough idea of the company's design requirements and design concepts, and everyone knew it.
It’s time to figure out where to start from.
Wang Xudong is also very rewarding. He recognizes the overall design ability of the design department, especially Wu Lei's design skills. Wang Xudong is very satisfied. Sure enough, the person who Qin Kexin can praise is by no means an ordinary person. His creativity and basic design skills
They are all very good, better than Wang Xudong. Wang Xudong just has good ideas, but his basic design skills are very weak. His basic design skills were all learned by himself from the Internet. He came from a major and has been immersed in this industry for more than ten years.
There is no comparison with Wu Lei. As for Wu Lei, Wang Xudong felt that it was worthwhile for the company to spend such a huge sum of money to hire him.
As for the other designers, overall there is a gap with Wu Lei, but they are all pretty good. Su Wanqi spent a lot of thought on choosing designers, so the people selected are all really capable.
.
In the third month, the company officially launched two new shoes. The design styles of these two models are different from Wang Xudong's previous designs, but the overall style is consistent, and this is exactly what Wang Xudong wanted. The same one
The styles of the works designed by designers will always be roughly the same, so this is why the company needs to hire so many designers. The two new shoes are definitely worthy of its price. If the designer cannot meet the requirements,
It is impossible for Wang Xudong to pass the review and put on the shelves. Even if there are no new products this month, he cannot put shoes that do not meet the requirements on the shelves.
At the beginning of the third month, Wang Xudong called Liu Yin to the office again. This time he used his mobile phone to directly video chat with Zhang Li who was far away in Yanjing. It was equivalent to three people having a meeting in the office, eliminating the need for Zhang Li.
The hassle of going back and forth also saves costs.
"Let's talk about the sales situation last month first, Liu Yin, please summarize the sales situation of your No. 1."
"Last month, our store completed a total of 13 orders, with a total sales of more than 1.83 million yuan."
"We have just reached the goal set for you, which is not bad, but we still need to work hard. The entire Donghai is so big, there are many rich people, and there are many people who need this. The flow of people entering the store is not bad, but why is there no further progress?
What about improvement? This shows that you still have problems in your sales techniques and services. You should summarize it carefully. Although the target set for you is twelve orders, this is just passing. Fifteen orders is what I personally think of you.
Looking forward to it, I hope we can reach more than 15 orders next month.”
"Okay, Mr. Wang, I will reflect and analyze it later."
"Zhang Li, how is the situation over there?"
"I completed a total of 18 orders last month, with sales of more than 2.68 million." Zhang Li said with a smile.
"So many?" Wang Xudong was a little surprised when he heard this. He had been busy in the design department during this period and didn't pay much attention to the specific sales situation. He was surprised to hear Zhang Li's report today. You know, back then,
When he set the target of ten orders for Zhang Li, he set it boldly. He never thought that such a small store could have so many orders. (To be continued)