"Sixth, the company's sales will exceed 500 million next year." After Wang Xudong finished speaking, he stopped and looked at everyone.
After Wang Xudong finished speaking, he looked at everyone present, and everyone looked at Wang Xudong in surprise, including the company's vice president Lin Tingting.
The company's year-end report was written by Lin Tingting, and most of the company's plans for this year that Wang Xudong just mentioned were written by Lin Tingting and handed to Wang Xudong to read. It can be said that most of the company's plans for this year were made by Lin Tingting after comprehensive research and judgment.
Yes, this plan was handed over to Wang Xudong yesterday. Wang Xudong didn't say anything after reading it at that time. However, what surprised Lin Tingting was that when it was Wang Xudong's turn to speak about the company's development plan for this year, Wang Xudong did not write it to him.
Instead of reading the manuscript, he simply said a few points. The most important thing is that what Wang Xudong said is very different from what he wrote. Wang Xudong's plan is too bold, so bold that Lin Tingting can't even think of it.
, after listening to what Wang Xudong said, she was completely shocked. She thought Wang Xudong had gone crazy.
"What? Do you all think I'm crazy? In popular words, I'm so bloated that I no longer know what my surname is and how capable I am? If you think so, it means that this plan is feasible.
What was our sales in the first month after we founded the company? I think it was around two million, right? But do you know what our sales were just this past December? It exceeded 30 million.
, increased by fifteen times. Moreover, the launch of our new products and men's shoes coincides with the Chinese New Year season, and the popularity of our brand has not dissipated. It is foreseeable that in this January and February, our total sales will be
It is certain that sales will exceed 40 million, and it is possible to exceed 50 million. Look at today, and then look at the beginning, do you still think our development plan is unimaginable? Let me tell you, as long as everyone works hard, this plan will be achieved.
It can definitely become a reality. I am confident, and you should also have this confidence." Wang Xudong leaned on his chair, lit a cigarette and said with a smile.
After the meeting, Wang Xudong returned to his office. As soon as he sat down, as Wang Xudong expected, Lin Tingting hurriedly followed Wang Xudong into Wang Xudong's office with a pile of information in her hand.
"Mr. Wang, are you serious about what you just said at the meeting?" Lin Tingting came directly to Wang Xudong and asked.
"Of course I'm serious. It's a meeting. How can you talk nonsense in a meeting?"
"But...but Mr. Wang, this..." Lin Tingting was anxious.
"Okay, take a seat first. First of all, I want to apologize to you for this matter. I have always had a general idea in my mind about the company's development plan for this year, but there is no specific one. You showed me the report you wrote yesterday.
Last night I went back and thought about it all night, and I got a lot of inspiration, so I thought about it all night, and when I came in the morning, I went directly to the meeting without telling you in advance. This time it was really because I went to the Northeast to deal with personal matters and was delayed.
I have a lot of things to do and I am in such a hurry. Next time I encounter something, I will discuss it with you first and then announce it." Wang Xudong sincerely apologized to Lin Tingting.
"No, Mr. Wang, this is not important. What is important is this plan. I think this plan..."
"Isn't it too adventurous?" Wang Xudong asked with a smile.
"I can't say that I am rash, but I think it will take at least three years to complete this transformation. According to your request, it will be done in half a year. I think it is too hasty. In addition, our strength does not allow it. The company's
The performance for a few months was good, but I spent more. Not to mention that we still owe 10 million. If we don’t repay that 10 million, our company’s account will exclude the funds for the company’s normal operations and will not be repaid.
There is not much reserve funds available, and to complete the series of plans you mentioned requires huge funds to support. Your direction is right. The company needs to be bigger and stronger and stable, whether it is deploying in Sichuan or Hong Kong
Macau, in addition, product comprehensiveization is inevitable, but according to my estimates, I think it will take us three to five years to gradually complete it. Now we feel that we can reach the sky in one step, and our own strength does not allow it at all.
So, Mr. Wang, I suggest you think it over again." Lin Tingting continued to persuade Wang Xudong.
Wang Xudong smiled after listening to Lin Tingting's words and said: "What you said makes sense. In fact, I already understand what you mean from the plan you wrote. I basically agree with what you said. Our company was established
The time is very short. Whether it is the company's management experience, operating experience or the company's current strength, it is very risky to make such a big plan. The focus should be on stability and progress slowly. As you said, wait for us in three years.
It is very prudent to advance this plan after accumulating enough experience and funds. It will take two years, that is, five years to realize this plan. Is this what you mean?"
"Yes, Mr. Wang, that's what I mean." Lin Tingting nodded quickly.
"But there is a serious problem in doing this that you may not have considered. We can wait, but will the market give us this time? Will our customers wait for us? Will our colleagues wait for us?" Wang Xudong asked rhetorically.
By Lin Tingting.
"I...I don't quite understand what you mean, Mr. Wang." Lin Tingting looked at Wang Xudong and asked.
"Let's put it this way, our company's brand is currently famous because of that incident and our recent operations. It has a very high reputation in the country and is also very popular. But you have to know that the popularity is temporary, and the reputation is also temporary.
In stages, our popularity and fame are the hottest within this six months. In another year, the high fame brought by this incident will gradually disappear. We have analyzed this before, so we say
"Our performance will reach its peak within half a year, decline after half a year, and become completely stable and calm after one year. You agree with this, right?"
"Yes." Lin Tingting nodded.
"You just said that opening new stores and adding products will be done in three years. After three years, our popularity will be gone. If we open new stores and add products by then, how will we gain visibility? If we spend money again on publicity
How much does it cost to achieve this effect? 100 million or 200 million? I estimate that even if it costs 500 million, it is impossible to achieve this effect. Therefore, taking advantage of our current popularity and high visibility, we will open new stores and increase products immediately
It is the most cost-effective and wisest. After passing this village, there will no longer be this store. No matter how much money we spend, we will not be able to achieve this effect. That is what I just said, the market will not wait for us.
.”
"The second point is that customers will not give us this time. Our current performance improvement is mainly due to using this time to attract new customers. There are relatively few returning old customers. Why? Because we are making leather shoes, not
Consumables, and these are luxury goods. A customer coming to us to buy a pair of shoes every year is already very good. You have to know, after this batch of new customers pass by, how will we improve our performance? Our performance will plummet.
There is nothing we can do about it, and the most terrifying thing is not the decline in performance, but the loss of customer interest in us. That is fatal, because we lose interest after we become tired, which means we will lose customers permanently.
For a woman, the first thing that attracts them most is the bag, followed by the leather shoes. In addition, matching men's business leather shoes, wallets and belts can drive women's consumption to a large extent. I have been a customer before
Psychological research has made it clear. Therefore, we must now diversify our products. Only in this way can we maintain our popularity in customers' minds and permanently maintain our old customers. This is very fatal."