"Well, I've thought about this. I definitely need to differentiate. The prices are different, the workmanship is different, and the design is different. Consumers with different consumption needs and spending power must be differentiated, but the brands cannot be differentiated. That way
This means that we ourselves have eliminated our brand influence. All we have to do is to make simple and detailed distinctions on the brand. The unified brand LOGO formulated by our company is capital English D and Q, and then the regular script East in the lower right corner
The word Qi, right? The company's LOGO cannot be changed, but in the future, our hand-customized product LOGO will be made of pure gold, and your brand LOGO of the second department will be made of silver. Of course, this is just my idea, expressing this
The specific meaning will be determined based on production and pricing."
"I think your idea is very good." Lin Tingting said after thinking for a while.
"You continue with your suggestions."
"The other thing is to have some ideas about the company's organizational structure."
"Speak boldly, you are the vice president of the company, you have the responsibility and the right, you say." Wang Xudong nodded and smiled.
Because Wang Xudong decided on the organizational structure, Lin Tingting was very careful when she expressed her opinions on this because she was afraid of arousing Wang Xudong's resentment.
"First of all, let me declare, Mr. Wang, I have no objection to your arrangement of me to be in charge of the second department. I am just giving some suggestions based on my personal ideas. The starting point is not for me personally."
"Okay, okay, I know very well who you Lin Tingting is, and you should also understand who I am. If you have anything to say, just say it without any worries. As I said, I have always been suspicious of others. Don't use others without suspicion. I
I won’t use people I don’t trust, but I will fully trust those I use.”
"I think your previous arrangement is very reasonable, but some aspects are not comprehensive. The fundamental rule for a company to form a management system is hierarchy. Only by forming a hierarchy can a management system and management efficiency be formed. But I think your previous arrangement
If it is not reflected concretely in the hierarchy, it will cause confusion in management in the future." Lin Tingting said cautiously.
"It seems there is something. Please tell me more specifically and what you think."
"First of all, I think that in terms of staffing, there should be a manager for each of the first and second departments. The manager is responsible for the affairs of each department. The deputy general manager should be in charge of the work here and be in charge of all the work. There is another reason.
, whether it is the first department or the second department, it is impossible for one person to manage all the work. Both I and Xiaodie will definitely need an assistant to help us manage it together, so I think it is very useful to set up a manager for each department.
Necessary, only in this way can the management system be considered complete."
"The second is the hierarchy. In my opinion, the company will first form the core leadership, which is the general manager and two vice presidents, and then the senior leadership, at the company department leadership level, consisting of the financial director, design director, general office director and one department
Manager, composed of second-level managers, this is the company's second-level management, and then there is the company's third-level management. I think the company should form a three-level management system, and each management level has the same salary standard. This is
Standardized management, the bigger the company, the more it should follow standardization..." Lin Tingting slowly told Wang Xudong her suggestions.
"The last suggestion, Mr. Wang, I think we should stick to hand-made production. Hand-made production is our biggest feature. This has been our main selling point from the beginning. In fact, this is also our biggest advantage. I think our company can develop
The reason why we are so fast is because of the pure hand-made and Chinese style design, so I think we should not deviate from our biggest features. If we deviate, we will only lose our advantages, because we are different from other foreign established luxury leather goods brands.
There is no difference in the brand, and they have been in business for decades or even hundreds of years. I don’t think we have much advantage compared with them..."
Wang Xudong and Lin Tingting discussed work matters for most of the afternoon, and then got off work early and went home.
When he got home and was about to ask Liu Bing to drive to a nearby supermarket to buy some food for dinner, he suddenly heard someone knocking on the door. Wang Xudong was surprised and asked Liu Bing to open the door. As soon as he opened the door, he saw a crowd of people standing outside the house.
.
The leader was Lin Tingting, followed by Jiang Xiaodie, Jiang Wei, Li Xiaotian, etc., including the company's finance director, design director, etc., all of whom were senior leaders in the company.
Everyone was carrying gifts in their hands, most of them were carrying tobacco, wine and tea. Jiang Wei was carrying large and small bags, which were local specialties he brought over for the Chinese New Year.
These people all paid New Year greetings to Wang Xudong and expressed their intention to come to pay New Year greetings, but Wang Xudong refused and were not allowed to come. Later, they contacted each other to talk about the matter, and finally it was Lin Tingting who made the decision, saying that everyone would come this afternoon I had a surprise visit after get off work, so everyone came.
Wang Xudong couldn't kick people out when they came, so he asked Liu Bing to pour tea and invite everyone to sit on the sofa and chat. In the evening, he found a nearby restaurant and invited everyone to have a meal in the restaurant.
The next few days were very busy for Wang Xudong. He spent all day and night discussing the company's development plan with Jiang Xiaodie and Lin Tingting. Some things are simple to say, but they are implemented in detail.
It's very, very difficult.
Guo Yu's 100 million also entered the company's account on time. At the same time, some work was also carried out in an orderly manner, such as the company's office space. At the end of last year, the contract of a company next to Wang Xudong's company expired and they moved.
After leaving, the office area of the office building next door happened to be vacant and had not been rented out yet, so it happened to be rented by Wang Xudong. Since it was originally the office space of a medium-sized company, the decoration was the same, so there was no need to do too much.
To change, the only thing to do is to remove the original partition and merge the two areas into one area. The office space has also been re-divided into three areas. On the left is the office area of the head office, including the general manager's office.
, Finance Office, General Department, Human Resources Department and several other departments directly under the company. Close to the office area of the head office is the office area of the company's first department, and then in the middle is the company's front desk, conference room, reception room and an employee leisure area, on the far right
It is the office area of the company's second department. Although the number of planned personnel has increased significantly, the office area has also increased a lot. Overall, the company's office space is very large, and Wang Xudong is also prepared for further development in the future.
As for the company's design department, Wang Xudong asked someone to rent a separate place on another floor of this office building for the design department. Because the design department is a special department, Wang Xudong did not put the design department together with the office area, but separated it separately.
Being placed outside, they have little contact with the company's daily operations and management. (To be continued)