Dongqi Company's attitude towards customers and its statement have aroused strong response from the society. Many people have a favorable impression of Dongqi Company because of its attitude towards handling the incident. In addition, some business people clapped their hands after seeing Dongqi Company's response.
It's amazing, Dongqi Company's response strategy can be considered almost perfect in the eyes of knowledgeable people.
On the very next day, many self-media authors, tabloid reporters, and individuals who posted videos online received lawyer letters from Donghai Xinlan Law Firm. At the same time, Donghai Xinlan Law Firm was already preparing to send letters to the lawyers in batches.
The court sued, and according to the statement given by Donghai Xinlan Law Firm, all companies and individuals who spread rumors and smear Dongqi Company on the Internet will be held accountable to the end without compromise. Special media were invited to follow up and report on the entire incident.
Because Dongqi Company spent a huge amount of money on publicity and tried its best to restore the company's damaged image, and the results were indeed good. Market feedback can illustrate the problem. However, in this incident, Dongqi
Dongqi Company still suffered huge losses. Just because of this incident, the damaged funds were close to 60 million, which is not a small amount of money. The most important thing is that because of the handling of this crisis, Dongqi Company’s original confidence
Manman's drastic development has been greatly hindered. The company's development plan has been delayed by at least two months. This is the area with the greatest impact.
Although the company suffered serious losses, it also learned a lesson from this incident. The day after the company completed the aftermath of the incident, Wang Xudong came to Dongqi Company and personally held a meeting with the company
It had been a long time since he had attended a high-level meeting at Dongqi Company. Because of his participation, everyone was much more serious.
"I basically leave the company's affairs to Mr. Su. I am not responsible for the company's daily affairs, so I have rarely come to the company in the past few months, but today I still came to the company and called everyone to open this meeting.
Yes, because I want to share with you some of my personal thoughts on the crisis the company has encountered." Wang Xudong said slowly after everyone had arrived.
"First of all, during this crisis, our company itself was very strong. I don't want to say more about the nature of this incident. Everyone knows that if another company changed this incident, nothing would be investigated.
However, our company has not been found to have any problems. The only problem is fire protection. I am very proud of this."
"In addition, during this crisis, our employees, especially our colleagues in the management team, responded proactively and showed their commitment to the company and their positions. They worked hard to provide advice and suggestions for the company to overcome the crisis and made a lot of contributions.
, I would also like to express my gratitude to everyone on behalf of the company here. This is one of the reasons why we have been able to successfully survive this crisis. I am very pleased."
"This is our good point. In the future, we will continue to carry forward our good points. We must not take any chances in the company's operations. We think that most companies in the market have some side effects and we do the same."
It doesn't matter. This incident has proved a good point. Don't take chances. Chances can sometimes lead to big things. Therefore, in the future, the company must firmly grasp this red line in its business activities and strictly abide by the laws of the country.
We must operate in compliance with laws and regulations, and there must be no deviant behavior at all.”
"To put it bluntly, is there really no violation of regulations in our company? I don't think so. If this inspection continues for a few more days, many small problems will be discovered. Everyone sitting here knows it.
, this is a dangerous signal. In the future, I require the company to completely eliminate such small problems, no matter how small they are. During this crisis, many of our employees and even our management employees complained that we were being abused.
It has been fixed. I don’t deny this. However, there is an old saying that if a fly does not bite, the egg will be flawless. The reason why we have been hit so hard this time is that we have problems within ourselves. To make iron, we need to be strong. We must deal with it.
The best way to deal with a crisis is to toughen yourself up and develop yourself into an indestructible body."
"Of course, this is still a good place, let's continue to develop it. Next, I will talk about my personal thoughts on the problems exposed in the company's crisis. The first point is that the company's ability and awareness to handle the crisis are too weak.
The ability to resist risks is even weaker. It can be seen from the moment this incident happened that the entire company was almost paralyzed from top to bottom and everyone was at a loss.”
"As the general manager of the company, I am the first to make a review. It took less than two years for our company to grow from a small workshop to the scale it is today. This speed is rare at home and abroad. We have always been in a smooth situation.
In the process of development, we have never encountered a crisis, so there is no way to talk about crisis awareness. It is like a potted flower in a greenhouse that loses half its life as soon as it is placed in the sun and the cold wind blows. We
Even the flower in the greenhouse, this cold wind has made us all sober up. Therefore, in the future, the company will make wild chrysanthemums on the roadside instead of peonies in the greenhouse. From today on, the company must strengthen its crisis awareness.
Carry out necessary reforms for the entire company to cope with sudden crises. First, make changes in management to ensure that the company's operations and management are not affected after a crisis. At the same time, the company must establish a crisis response mechanism and crisis response plan.
.Otherwise, there will inevitably be another crisis, and we will inevitably fall into the next crisis."
"The second question is that our public relations capabilities are too weak. Needless to say, our public relations capabilities during the entire crisis management process were zero, so that when we finally handled the matter, we also hired an outside public relations company.
We can be considered a medium-sized enterprise, but our public relations capabilities are zero, which is really rare. The fact that this crisis can reach its final stage has a lot to do with our lack of public relations capabilities. Therefore, the company
A public relations team must be established immediately to handle all public relations affairs of the company.”
"The third problem is that the company lacks professional legal personnel. In this incident, we look back and see that there were many violations of laws and regulations in various major departments during this process. However, because our company does not have professional legal personnel,
As legal staff, we simply did not know and were unable to discover these problems, which had a lot to do with the fact that we were all caught off guard at the time. But in the final analysis, our company does not have professional legal and regulatory personnel. If during this process we had
It is impossible for professional legal personnel to be so passive in collecting evidence on the actions of these departments. And after this incident, we can only hire a law firm to carry out relevant legal work. This cost is very high, and in the company's
The actual operation process also reflects the weakness of the company's legal strength. Therefore, the company needs to establish a legal department. Even if it does not establish a legal department, it still needs to form our dedicated and professional legal team." (To be continued)