This was something Su Yan had discussed with the film crew in advance.
Because the old people basically have no experience, if they are told to enter the formal shooting, something will definitely happen.
It might be fine if you sing a ten-minute song twice, but if you sing it too much, your throat and body may be overwhelmed.
So I studied "Ender's Game".
(Science fiction film, a space war between humans and Zerg, in which a commander is selected from young people. In the last battle, the instructor told him that it was an exercise, but the result was actual combat.)
Although they were all surprised, the old people were very happy to have real money and silver hair in their hands, and said they could come again next time if they needed it.
Seeing that the staff had almost finished cleaning up, Mr. Zhou and Minister Huang came over.
Su Yan saw him and took the initiative to say hello.
Huang Jian couldn't laugh out loud. After saying "Hey" a few times, he stopped talking.
What a great opportunity, how could you treat it so casually and in front of the sponsor? I'm afraid there will be no future.
Mr. Zhou didn't say anything. In fact, spending more than 100,000 yuan didn't matter to him.
It's just that Su Yan is famous now.
Ever since the popular director proposed "emerging director", people in the industry have continued to use this nickname because it is indeed worthy of the title.
Variety shows are infinitely more difficult than an advertisement.
But now, at least to him, this is incomprehensible.
"You two, I know you have many doubts in your hearts now, but this is not the finished version yet."
After hearing this, Huang Jian had a little hope again.
"It will probably take a lot of time later, so be careful."
Su Yan shook his head: "It won't take long, probably tomorrow."
Minister Huang was speechless! Even if it can be completed quickly, don't say it so easily, old man.
Mr. Zhou thought for a while.
"There is no doubt in the employment. Although I still can't see Director Su's intention, I will still follow the agreement and once it is completed, it will be broadcast on Tencent. Whether it will be released in all channels will depend on the final effect."
One of the reasons why he is willing to stick with it is that he has gone to the stores that appear on the show to learn about them.
The sales volume of all small stores increased by several hundred percent, and no matter how much they prepared, they were still sold out. The business of large stores also increased significantly.
This is a reasonable arrangement for a businessman, and Su Yan said he had no objection.
Back at the TV station, Thomas is already here.
It was Su Yan who invited me. This man who makes Wang Yangyang look slim has a very magnetic voice.
Thomas was also very loyal. After receiving the call, he immediately bought a plane ticket for the next day at his own expense and came here.
The recording time was less than an hour, and I went back directly without even bothering to eat, and I declined the reward.
Other editing, special effects, and subtitles were all done by Su Yan himself.
Because the workload was so small, I only had ten minutes of material, so I didn’t find anyone else.
Soon, the compressed video was sent to the sponsor’s email address.
After Mr. Zhou got the notice, he read it again himself.
The total length of the video is 8 minutes and 7 seconds.
He has experienced four different mental journeys.
First of all, the first three minutes are lying (third tone) and trough (second tone).
The next 3-8 minutes and 30 seconds are lying (third tone) and trough (fourth tone).
Suddenly, the last 7 seconds after watching it were lying (fourth tone) and groove (quietly).
After thinking about it for a while, I finally uttered the word "lying" (quietly) "tai" (the fourth tone).
I finally understand why this young director asked if he was worried about damaging his image at that time.
If this advertisement is released, it will definitely arouse heated discussions, but it will not damage the image. In his opinion, it seems that it can be improved from an alternative perspective.
Emerging directors do have a lot of skills, and their imagination is not that big.
The plan was approved, but Mr. Zhou was not in a hurry.
The original plan was to put it on Tencent for 30 seconds, covering basically the drama series with the highest click-through rate and some other programs.
But now, I think that the cost of advertising production has been saved, and it seems that I can take the risk and try it.
There are two types of advertisements before videos on the platform.
One is that it can last up to 90 seconds depending on the click, and requires members to skip.
In addition, it is only used by some brands and takes a very long time, but ordinary users can also skip it.
Netizens have a self-deprecating saying that those with money don't read the things advertised, while those without money can't afford them.
After thinking about it for a long time, this boss who started from the bottom and worked his way up to his current position is ready to do it.
Even if the effect is average, the income brought by the program can offset the unsuccessful investment, but if it is successful, the benefits are immeasurable.
When Tencent received the notice, they had no objections. Just pay and be happy.
It’s difficult to disclose the specific cost, but for 50% coverage, the cost can be said to be sky-high.
The tentative time is one month.
After Su Yan finished his work here, he filmed two more episodes of "Star! Refrigerator".
In fact, this was taken by Director Chen. He was only responsible for watching, not supervising, but merely indicating that I was present.
Then, I took my annual leave and took a car directly to go home.
When they arrived at the door of their small shop, their parents who were watching TV were startled by the sudden appearance of Su Yan.
The mother came out immediately with a smile and wanted to hug her son.
"You said you didn't say anything when you came back, and you didn't even buy groceries at home."
After speaking, he glared at Su's father: "What are you doing standing around here? Why don't you go to the market?"
Lao Su, who was preparing to give birth to his son's bag next to him, was not angry after being told this and Le Dian Dian agreed.
"Xiaoyan, go back with your mother first. I'll close the door and go buy groceries."
The mother was now happy, holding her son's arms with both hands and looking at him carefully.
"I've lost weight. I must have been working very hard. I can't see that I haven't eaten well. I haven't had my hair cut in a long time."
Su Yan smiled as he listened to his mother's nagging.
Su's father closed the door and said, "Okay, if you have anything to say, go home and say it slowly."
"Go quickly and remember to buy a native chicken, a fish, and some ribs. Let's see how thin our son has become."
Lao Su said "Yeah" and walked to the market while humming a little tune.
Mother Su held her son's arm and kept asking about the situation.
In fact, when we usually talk on the phone, we talk a lot, but Su Yan still answers them one by one.
I also met familiar neighbors on the road. I saw Su Yan and said hello.
"Hey! Director Su is back, so you have to spend time with your parents."
Su Yan also smiled to show his goodwill.
Next to me, Mother Su couldn’t hide the pride on her face.
Since their son became a director, the couple have told their neighbors countless times.
It's very simple. My son has become successful and he wants to show off.
It usually only takes 5 minutes to walk, but in the end it took more than half an hour, and Su’s father was back.
Su Yan was about to help get the things, but Su's mother pulled her back.
"Let your dad be busy. When you are out, he doesn't say anything, but he misses you very much in his heart. He often talks about going to the provincial capital to see you.
It’s been a long time since you’ve had food from home, and he’s willing to do it.”
Lao Su heard this and smiled: "Xiao Yan, just sit and chat with mom. Don't you know dad's cooking skills?"
After saying that, he got into the kitchen.
Soon, a table was filled with dishes, and the three people gathered around and began to eat.
Su Yan soon felt it. His parents basically didn't move much. They kept picking up food for him and looked at him the rest of the time.
Suddenly my nose felt sour, and I quickly lowered my head to eat, not daring to let my parents see me.
After chatting about work for a while, Su’s mother started.
"Xiao Yan, this year has passed quickly. I will be one year older soon. I need to pay close attention to my personal issues."
Su Yan took a meal with chopsticks.
Comrade Lao Su saw it and said: "You are eating a meal without opening a pot."
Shuoba winked with Su’s mother, indicating that he would do it.
"Xiao Yan, your TV station must have a lot of people."
Su Yan thought for a while: "I don't know exactly, but there should be thousands of people."
"Then when you have nothing to do after get off work, don't stay alone. It's good to go out with young friends to sing or go hiking."
Su Yan understood that this was a roundabout tactic.
He put down his chopsticks and wiped his mouth: "Don't worry, your son is so handsome and a director, he will definitely have a girlfriend.
It’s just that I’ve been really busy recently and I don’t have the time. I promise to let you have your grandson as soon as possible.”
Seeing what his mother wanted to say, Su Yan quickly took out the train ticket from his pocket.
"Dad, Mom, you guys pack up tonight and we will go traveling together as a family tomorrow."