Renren: "Supergirl vs. The Voice ratings battle, Supergirl crushes The Voice."
Kaixin.com: "Supergirl vs. The Voice ratings battle, Supergirl temporarily takes the lead, and The Voice's reputation explodes"
Tencent: "Supergirl may face the most powerful enemy"
The Paper: "The Genius's Good Voice Planning, a Real Voice Program"
Early in the morning, reports on Super Girl and The Voice were overwhelming on the Internet. Except for the reports on Renren.com, other reports reported on these two programs from the perspective of bystanders.
In the first episode, Supergirl's ratings reached 1.8%, while The Voice's ratings were only 1.2%, but anyone with a discerning eye knows that is because Supergirl has the audience base from the previous episodes.
In addition, a certain TV data agency broke a big news, that is, the ratings of The Voice have been rising. On the contrary, the ratings of Super Girl reached a maximum of 2.7%, but then declined.
According to the agency's predictions, this situation occurred because many viewers watched half of the Supergirl program and then went to watch other programs, and one-third of them went to The Voice.
The ratings of The Voice have skyrocketed, which just shows how attractive and sticky this program is to the audience. It is certain that with the broadcast of the second episode of the program, the ratings of The Voice will inevitably experience a terrible decline.
increase.
The predictions of this organization have been recognized by most netizens, and many netizens who have not watched The Voice program have started to look for reruns of The Voice online to watch after seeing these articles.
Even some fans and viewers of Supergirl have begun to watch The Voice because they feel that these media must have received money from the The Voice program team. How can The Voice be more powerful than Supergirl? They want to watch the show themselves and expose these things.
The ugly face of the media.
Result: Really fragrant.
The online media are all discussing ratings and the creative rules of The Voice. However, among the posts on major netizen forums, the one that netizens exchanged the most with was Ye Shao’s advertising slogan.
This piece of advertising text has completely become popular and has become the best choice for many netizens to copy it in their posts.
"Is this okay?"
At Majiayou Company, Sun Liancheng listened to the reports from his subordinates. Many supermarkets that had not yet reached an agreement have agreed to let the company's juices settle in. Many agents even called and asked the company to increase shipments.
"What kind of brain does this guy Su Wang have?"
As the largest advertising sponsor of The Voice, Su Liancheng had already watched the recording before the show was broadcast. When he saw the advertising slogan read by the host, he immediately scolded her. What the hell was he reading?
If the show team hadn't said it was Su Wang's idea, out of trust in Su Wang, he would have already chosen to withdraw from the cooperation and asked the show team for a refund.
"Mr. Sun, the show The Voice is definitely going to be a hit. This time our company has made the right bet. There is absolutely no problem opening our drinks to the national market. I think we need to expand the production line. With our current production line, we simply cannot meet the needs."
The demand for goods from major agents."
"This is the pain of happiness. Go and operate the production line now, and strive to ensure that the production line can meet the sales volume in the last two or three issues of The Voice."
"yes."
Not to mention Sun Liancheng, as the reputation of the first episode of The Voice exploded, everyone in the entire program team benefited, not to mention the students. After opening an account on Fanfou, the least one has more than 10,000 fans.
Already.
As for several instructors, some people used PS to make some animations, especially the moment when the button was photographed.
Fanfou.com and Kaixin.com have made statistics. On the Internet, the most popular words currently appearing on the Internet are the advertising slogans of iwantyou and Ye Shao.
…
Good Voice program team!
"Mr. Li, many advertisers have come to our door and want to sponsor our program."
"What companies are sponsoring?"
"Some of them were approached by us at the beginning, and some came on our own. At present, our program not only has three advertisers, but at least six or seven advertising seats. Moreover, these companies are very sincere and have said they are willing to use the market to
Sponsor our program at the highest price."
Hearing the words of his subordinates, Li Bo felt quite proud. Before the recording of the show started, they begged their grandfather and grandma to get these companies to sponsor the show. As a result, these companies heard that the show would have a ring with Supergirl, and none of them were willing. Even if
For those who are willing to sponsor, the price offered is far lower than the market price.
"Organize those companies to conduct an advertising seat auction. The principle for selecting companies is that they cannot be in the same industry as our three original advertisers. They will not accept fruit drinks, and they will not accept advertising on Internet social networking sites and Weibo websites."
Li Bo was still grateful to Majiayou, Kaixin.com and Fanfou.com. Although he knew that these three companies would sponsor the program, the main reason was for Mr. Su's face, but no matter what,
When the program was only in its infancy, people were willing to spend real money to support it. This favor is real.
"Okay, I know how to do it."
…
Compared to the joy of The Voice, the employees of the Super Girl program team on Mango Channel have very depressed expressions. Although the ratings of the show are higher than The Voice, they all work in TV stations and naturally know how to judge the quality of a program.
It cannot be judged simply by the ratings. Especially when the show has only aired the first episode, sometimes word of mouth is more important.
Affected by the staff, the contestants of Super Girl were not in a good mood. They also secretly watched the program "The Voice" online, and many contestants showed regret on their faces.
Zhang Tian came out of her lounge. Today she had to record a group singing. Faced with the huge pressure brought by good voices, the program team also changed some rules. On the way to the rehearsal venue for the recording, she heard many contestants.
talk.
"I regret it a little. In fact, the people from the The Voice program approached me, but I thought Supergirl was the flagship show after all, so I chose Supergirl. If I had known The Voice would be so popular, I would definitely have signed up for The Voice."
"Yeah, don't think we are on TV now, but if you look at The Voice, only a few students will appear on one episode of the program. Each student will be introduced in detail before and after the appearance. As long as they are favored by the instructor,
Even if we are eliminated from the next competition, our popularity will definitely not be weak.”
"Look at us again. Although we are also known as the top 100 in the country, only a few of us are really remembered by the audience. Unless we enter the final top ten, we will not have any popularity."
Listening to the mutterings of other contestants, Zhang Tian's expression remained unchanged. She didn't really regret it. After all, she had the ability to enter the top ten, but she still felt a little uncomfortable in her heart.
…
A few days later, the second episode of The Voice and Supergirl was launched.
Supergirl ratings: 2.6%, Good Voice ratings: 2.3%.
This time, anyone with a discerning eye can see that Super Girl's ratings have weakened, while The Voice, on the contrary, has continued to grow by leaps and bounds.
In the third issue, Supergirl’s ratings: 2.0%, Good Voice’s ratings: 2.9%.
The Voice has completely overtaken Supergirl. On the Internet, the discussion about The Voice students has also surpassed that of the Supergirl contestants. The outcome of the competition between the two programs has almost been answered at this point.
Because The Voice is still in the mentor selection stage at present, the ratings will definitely be higher when the next stage of the team competition begins. Although Super Girl has also begun to produce the top 50 in the country, it has always been eliminated, and those popular contestants are still stable.
Stable upgrades cannot bring much freshness to the audience.
Let’s not talk about the ratings, but in terms of the popularity of the contestants of the two programs, the popularity of the The Voice students is obviously higher. Especially the songs that have been covered by The Voice Academy are among the best on all major music platforms.
In fact, this is the result of the different routes taken by the two programs. Supergirl and The Voice both use talent shows to create stars, but Supergirl focuses more on popularity, while The Voice focuses more on voice.
In recent years, there has been an endless supply of talent shows. Many viewers have gradually become tired of these types of talent shows. The Voice is such a novel program that it is normal to surpass Supergirl.
things.
Advertisers, program teams, students... In addition, Kaixin.com and Fanfou.com have also benefited greatly from The Voice this time.
The ultra-high ratings, coupled with Ye Shao's advertising slogans, have made Dexin.com and Fanfou.com well-known to many people who do not know these two websites. It is conservatively estimated that the advertisements have radiated an effective population of 30 million people.
This effective population refers to people who have Internet access and may be able to access the Internet, excluding those viewers in their 50s and 60s who do not have access to the Internet. As Good Voice continues to play, this number of people will only continue to grow.
One goes down and the other goes up. In contrast, Renren suffered a huge loss this time.
The popularity of Super Girl declined, and the huge investment in advertising was wasted. Many venture capital institutions began to adjust the market value comparison between Renren and Kaixin.com. For the first time, the market value of Kaixin.com exceeded Renren in the evaluation of venture capital institutions.
net.
,
Taking advantage of this shareholder trend, Kaixin.com and Fanfou.com simultaneously launched their second round of financing in the venture capital market. After this news was released, many venture capital institutions swarmed in, including some of the world's largest venture capital institutions.
According to financial media reports, the amount of financing raised by Kaixin.com may break the historical record of financing amount in the Internet industry, and the financing amount of Fanfou.com is not expected to be small either.
At the same time, the time has come to November!
Freshmen in major colleges and universities have experienced two months of school life and have begun to adjust their study habits in high school. They have slowly begun to adapt to college life and have officially become qualified college students.
At least, the three brothers in Su Wang's dormitory are now well adapted to college life.