Cheng Binghao is the kind of person who acts vigorously and resolutely. After making a choice in his heart, he submitted his resignation report to Sina the next day.
Because his opinions were not supported by Sina's senior management, there were already some conflicts between Cheng Binghao and Sina's senior management. The resignation report was approved the same day after it was submitted.
Based on Cheng Binghao's position, he was originally required to sign a non-competition contract when he resigned. However, perhaps in order to save money, or because they felt that Cheng Binghao did not have many secrets, Sina's senior management did not impose additional restrictions on Cheng Binghao's resignation. After settling his salary,
, Cheng Binghao has completely left Sina.
After leaving Sina, Cheng Binghao directly took Su Wang to the management office to register the company. Because the address was chosen in Zhongguancun, and Cheng Binghao had been in Zhongguancun for so many years, the procedures were completed very quickly.
Although Su Wang was not yet an adult, domestic company law did not limit the age of shareholders. After the two confirmed the shares, Cheng Binghao took a few employees to move the equipment in the afternoon.
From morning to afternoon, the basic framework of an Internet company was built. During this period, Su Wang was also writing documents in front of the computer and writing down the details of the farm game so that programmers could develop according to the documents.
The name of the company is still Kaixinren Company, and the website is also named Kaixin.com. Su Wang has no interference in the name, because in his opinion, the name Kaixin.com is not bad.
"Brother Su, the idea of this game is really great. I can guarantee that it will definitely become popular all over the country."
Looking at the documentation of the farm game written by Su Wang, Cheng Binghao was very excited. With this game, Kaixin.com can definitely occupy a place on the social networking site.
Su Wang smiled. It goes without saying that the popularity of the Happy Farm game has been verified by later generations, and he has also studied the reasons why Happy Farm is so popular.
Happy Farm is popular not only because of the playability of the game, but also because of China’s national conditions.
In 2008, many people in the city came from the countryside and lived in cities built of steel and concrete every day. Farm games can bring back memories of their childhood.
Secondly, in 2008, China's environmental damage caused many people to worry. Air quality and food quality were of concern to the people, and the farm game gave them a spiritual opportunity to release these worries.
With this innate condition, Happy Farm will definitely not lack the audience when it is launched, but this alone will not reach the point of becoming popular all over the country. The reason why Happy Farm is really popular all over the country lies in the word "steal".
In reality, most people have the idea of getting something for nothing, but reality makes them know that getting something for nothing does not exist. But on the Internet, the act of stealing food satisfies some of their desires and allows them to indulge themselves.
As for the last point, it is the sense of accomplishment. Because it is combined with social interaction, the farm game naturally has a ranking. The higher the ranking among friends, the more face it will have. Tencent in later generations developed this to the extreme.
"Brother Cheng, you can't be happy too early. Although this game will definitely become popular, the technical requirements of this game are not high, and it won't take long for others to imitate it."
Su Wang's words made Cheng Binghao look thoughtful. As an old man in the Internet industry, of course he knew this situation.
"Brother Cheng, the preparation time left for us is only two months, and it may even be shorter. Therefore, if we want to prevent other companies from plagiarizing, we have to maintain the advanced nature of our game. In other words, the game's
All settings cannot be announced at the beginning. We can divide them into many versions. Once we find that someone is following the trend, we will immediately launch a new version. In this way, we can at least create a time difference."
Su Wang knew the farm very well, because he had played it in his previous life. In addition to different versions, there were also low-level ones that could not steal crops from high-level farms. These settings could mobilize players' enthusiasm, but these settings were not uniform.
It was launched from the beginning, but will be released in later versions.
"This is a good way. In this way, we can stay ahead and the other party will not be able to catch up even if they copy."
Cheng Binghao's eyes lit up. The solution proposed by Su Wang was indeed a good one. As long as you keep the version leading, don't be afraid of plagiarism from other companies.
As for whether other companies will also think of the latter settings, Su Wang is not worried at all, because he has already written down all the settings of the farm, which can be developed in advance. Once he finds that there is a similar game on the market
, update the version immediately, unless the other party is also awesome enough to plan a comprehensive version of the entire farm.
"I will arrange programmers to develop the game. Now the first step we have to do is to promote it, because our website focuses on white-collar leisure and needs to place advertisements in major shopping malls and subways."
Cheng Binghao is very clear about Kaixin.com’s target group, which is the current white-collar class.
Compared with Xiaonei.com, which targets students, the social needs of white-collar workers in China are still blank, and white-collar workers don’t have as much time as students, so Kaixin.com focuses on this. All games are designed to appeal to white-collar workers.
You can relax and have some fun, which is also the origin of the name Kaixin.com.
In this venture, Cheng Binghao invested a total of three million. Three million is enough to establish an Internet company, but if you want to publicize it, it is far from enough.
"I know a lot of popular fund companies. Considering our company's development prospects, there shouldn't be any problem in attracting venture capital, but if we do this, our shares may be diluted."
Cheng Binghao and Su Wang each hold 50% of Kaixin.com's current stock. If venture capital comes in, their shares will inevitably be reduced.
"Now is not the right time to raise venture capital."
Su Wang shook his head. If an Internet company wants to develop and grow, it is certain that it will burn money in the early stage, but if it raises venture capital from the beginning, the shares paid will be huge.
With the current size of the company, if a venture capital company comes in and invests 10 million, it will take at least 30% of the shares. And Su Wang knows the potential of Kaixin.com, let alone 3%.
If it's ten, even giving 3% of the shares is considered a loss.
"As for publicity, I will bring in an investment, and the amount should not be less than 10 million."
A smile appeared on Su Wang's face. At this moment, he thought of someone, and he believed that this investment would be a win-win for both parties.
…
"In just two days, you built a company?"
On the floor of Kaixin.com, Sun Liancheng looked at the entire floor, glanced at the five or six programmers who were busy in front of the computer, and then looked at Su Wang with a look of shock in his eyes.
It was not that Sun Liancheng didn't know that Su Wang was different from ordinary high school students, but he didn't expect that this kid would start building a company within two days of arriving in the capital, and he would also partner with the former Sina executives.
"How did you kid deceive others?"
Hearing Sun Liancheng's words, Su Wang and Cheng Binghao were both a little embarrassed, because to a certain extent, Su Wang could indeed be said to be a liar. He didn't invest a penny in this company and relied on his mouth from beginning to end.
"Uncle Sun, look at this document."
Su Wang chose to ignore the question and handed a document in his hand to Sun Liancheng. Sun Liancheng took the document with doubts and looked at it carefully.
A few minutes later, Sun Liancheng closed the document, and the expression on his face became serious. He glanced at Su Wang and Cheng Binghao and said, "You want me to give your website 10 million in advertising fees to use it."
Promote Majiayou?”
"Uncle Sun, to be precise, it's 10 million advertising dollars to promote this farm game." Su Wang replied with a smile.
Sun Liancheng was silent for a moment. If it had been anyone else, or if Mr. Cheng had said this to him, he would have turned around and left without saying a word, but because it was Su Wang who had spoken, he still maintained a little patience.
"Su Wang, Sina's advertising expenses are only two million a year, and you should know Sina's page views and users. Do you think your number of users will exceed Sina's?"
"Uncle Sun, that's not how the account is settled."
Su Wang had already expected Sun Liancheng’s question, and he immediately explained: “This game is called Happy Farm. Uncle Sun, you have also seen the game plan, which is to allow users to grow crops, and we will add horses to the game.
Jiayou, it can be said that this is targeted propaganda, which is completely different from Sina.”
In Su Wang's view, the conversion rate of advertising on Sina is definitely not high. It's like a clothes seller asking food bloggers to advertise. Only one user out of a hundred may remember it, while out of a thousand users, one may remember it.
A user is interested.
"This game is divided into levels. I plan to set the majia pomelo as a high-end fruit, which requires players to reach a certain level before they can plant it. In this way, in the players' minds, the value of majia pomelo will increase invisibly.
, will make them think that majia pomelo is a high-end fruit."