Before stepping into this office, Su Wang tried his best to calm down. To be honest, he was still a little excited at the moment.
No matter how much you curse Apple's future actions in your heart, it is undeniable that Jobs is indeed a genius, both in design and business.
It would be a lie to say that I am not excited at all about meeting the famous founder of Apple.
The female Apple employee opened the door, and as soon as Su Wang stepped in, he saw the familiar face standing up from the chair.
The one with a beard who appears on the covers of major Internet websites.
"Dear Sue, welcome!"
Jobs was very enthusiastic and took the initiative to stand up and greet Su Wang. Su Wang also shook hands with him cordially. At this moment, his inner excitement completely calmed down.
The reason is very simple. Jobs' posture was a little low, which made Su Wang understand that Jobs at this time was not the one who would be promoted to a god in later generations.
In fact, Su Wang was not wrong. At this time, Jobs was in trouble.
The just-launched iPad had high hopes from Jobs and all the company's employees, but the market was not as enthusiastic as they imagined, and this tablet computer was not accepted by the public.
This put a layer of gloom in the hearts of employees at Apple, and Apple's stock price fell because of this. Jobs was very busy because of this matter at the moment.
Therefore, when he received a call from Yahu Yang Zhiyuan yesterday and the other party told him that an Internet tycoon from China was coming to visit him, he was very happy.
Jobs has always coveted the Chinese market. This country accounts for a quarter of the world's population. If Apple can break into it, the company's performance will increase tremendously.
But for some unspeakable reason, Apple's products have never been successful in entering the Chinese market.
Jobs did not dare to underestimate the young man from the East in front of him, because Jerry Yang had told him that this young man owned huge shares in two promising Internet companies in China, and these two companies
If we put it in the United States, it would be equivalent to ter.
Jobs knew the influence and market value of ter very well, so he did not dare to look down upon the other party at all. If he had not just been asked to host a video conference in person, he would have been ready to greet the other party in person at the door of the company.
After some pleasantries, Jobs took Su Wang to visit Apple, and finally came to the product exhibition hall, where all the products produced by Apple were displayed, from desktop computers to laptops to the latest tablet computers, every model.
All.
Of course, this also includes Apple phones!
So far, there have been three generations of Apple mobile phones, but they have always been tepid. Even in the eyes of Jobs, he felt that Apple mobile phones had redefined mobile phones and led the industry by five years. But in fact, the sales volume of Apple mobile phones can only be regarded as
generally.
Su Wang's eyes were at the mobile phone showroom. Jobs was always paying attention to Su Wang's eyes. When he saw that Su Wang's eyes stayed in the mobile phone showroom for the longest time, he made a judgment in his heart, that is, the Mr. Su in front of him should be interested in Apple mobile phones.
interested.
As for the purpose of Mr. Su's visit to the company, Jobs had some speculations in his mind. It was definitely not a so-called visit. He probably wanted to cooperate with him. Now it seems that the cooperation target is very likely to be mobile phones.
Thinking of this, Jobs asked: "Su, what do you think of our company's mobile phone products?"
"The phone is very good, and the unique iOS ecosystem is indeed a major selling point, but to be honest, it is not perfect yet, at least it is not too far ahead of other phones in the industry."
Su Wang also spoke frankly, which made Gao Tingting and Yang Zhijin's assistant look worried on their faces. These words were too straightforward, even if foreigners don't like so many twists and turns.
You should also be a little more tactful.
Complaining about other people's products in front of their designers is like complaining about other people's children in front of their parents. If you encounter a hot-tempered one, you'll just beat them up, while a good-tempered one won't look good.
Gao Tingting was even ready to be kicked out of the company.
However, what surprised Gao Tingting and the two was that after hearing what Su Wang said, Jobs was stunned for a moment, but there was no displeasure on his face. On the contrary, he smiled.
This scene left Gao Tingting and the two of them a little confused. Is this Mr. Qiao so different that he likes to listen to criticism from others?
"Su, actually your opinion is the same as mine. In my opinion, these three products are not the most perfect, but the mobile phone business has just been involved, and we also need to conduct data analysis. These three products are not so much products.
It’s better to say it’s a test product.”
Jobs's answer also did not surprise Su Wang, because he had seen a report by Jobs in his previous life. According to Jobs, the first three generations of Apple mobile phones were just experimental products, launched to test the market.
The real product starts from the fourth generation.
Of course, Su Wang didn't doubt that there was some bragging involved, but in any case, the Apple 4 model should have been designed by this time, and might even have been mass-produced, and Jobs had high hopes for the Apple 4.
There is nothing wrong with that.
In fact, this is human nature. If Jobs had not designed the fourth generation of Apple mobile phones and he criticized the previous three generations, then Jobs would definitely not be happy. But just because the fourth generation of mobile phones has been designed and he criticized the previous three generations of mobile phones,
It didn't matter to Steve Jobs.
"Experimental product, it seems that Mr. Qiao, your experiment has been successful?" Su Wang asked deliberately pretending to be surprised.
"Yes, we have designed the fourth-generation mobile phone, but it has not been exposed yet. We have high hopes for this generation of mobile phones, which can definitely subvert people's imagination of mobile phones."
When Jobs talked about the fourth-generation mobile phone, he was very excited, while Su Wang pretended to be regretful and said, "Congratulations, but it's a pity that I can't take a look at it first."
Generally speaking, before the mobile phone is released, photos will not be leaked for confidentiality. Of course, deliberately exposing and leaking to attract attention is another matter.
"Su, you and I are very close, and I can take you to see our new generation mobile phone products."
Jobs thought for a while and finally said what Su Wang wanted. Su Wang's purpose was to see the fourth generation of Apple's mobile phone. Of course, seeing it was just a process. He already knew what Apple 4 looked like, and he just wanted to use it.
Lead to the next words.
For Jobs, it was nothing to let Su Wang see their new mobile phone. There is a process for a mobile phone from design to final production. Even if the other party exposes the model, it will take time for other mobile phone manufacturers to copy it.
.
When two people with similar thoughts meet together, the next thing will naturally fall into place.
After viewing the new iPhone 4, Su Wang expressed shock and admiration, and then the group returned to Jobs' office.
Of course, after returning to the office, neither Su Wang nor Jobs mentioned the cooperation first, because both of them knew that whoever spoke first would be at a disadvantage.
But in the end, the topic still had to be mentioned, but both of them carried out the following conversation very skillfully.
"As expected of Apple, this fourth-generation mobile phone is indeed amazing and will definitely sell well. I would like to congratulate Mr. Qiao in advance."
"Actually, my purpose in making mobile phones is not just to sell products. The company's philosophy is to change the world through technology, and mobile phones will be the most important step."
"Mr. Qiao is right. People's living habits will change dramatically with the development of technology in the future. I also agree with this. I admire your ideas very much, Mr. Qiao."
"You're welcome. Although I have this idea, it is really difficult to achieve this step."
"Too difficult? How could it be? Your company's current influence is not low. It is also a well-known technology company in the United States."
"Mr. Su, do you think that if you cannot enter your country's market, which accounts for a quarter of the world's population, no matter how good your product is, can it be considered a success?"
Su Wang was silent for a moment. At this point, both parties had successfully figured out the situation.
"If Mr. Qiao needs it, I can cooperate with Mr. Qiao." Su Wang also confessed to Jobs.
"Oh, I don't know what kind of cooperation plan you are referring to, Su?"
"It's very simple. My company will be the agent for the sales of your company's products in China. Of course, what I want is the exclusive agency right, and at least the exclusive agency right for the next ten years."
Jobs frowned. He thought that Su Wang would ask for the agency rights for his company's products, but he never thought that it would be exclusive, let alone a long period of ten years.
"So Sue, what are you willing to pay for this exclusive rights?"
“$100 million in agency fees!”
Su Wang spoke slowly and quoted his price.
The agency fee of 100 million is definitely not low at this time. At least at this time, Apple is not as brilliant as it was in the later period. Of course, more importantly, Apple can use this to open up the Chinese market.
"Su, please forgive me for saying sorry to you. I can't answer you immediately about this question. I have to seek the opinion of the board of directors. You know this."
"Well, then wait for your call, Mr. Qiao, I will stay in California for three days."
…
After leaving Apple headquarters and witnessing the conversation between Su Wang and Jobs from beginning to end, Gao Tingting couldn't help but said: "Mr. Su, do you really want 100 million to buy Apple's exclusive agency rights?"
100 million US dollars, that’s more than 700 million US dollars. The most important thing is that this is just an agency right. From now on, every time a product is sold, Apple will still charge money. At most, it will only earn some middle price difference.
How long will it take to earn back US$100 million based on the price difference?
"Of course it's worth it."
Su Wang smiled. As for how much profit there is in the price difference, if others don't know, how can he still not know?
ps: I estimate that after writing this chapter, many book friends will criticize me for advocating foreign products and introducing foreign products into the country. But in fact, Apple’s entry into the Chinese market is unstoppable. The most important thing is that even if you use Android, even if you
The system is built from abroad, right?
Of course, Su Wang's request for agency rights is definitely not just to make money, but I won't spoil it for now.