Zhang Tao stared at Su Wang and asked the public to click on Meituan. It was not his whim, but a problem he had been thinking about during this period. It was just that he could not make this decision. Su Wang's article made him
Zhang Tao finally made the decision.
The reason why he made such a decision is that he clearly knows Su Wang's ambition for the future development of Meituan. This can be concluded from his analysis of Meituan.
Before the Three Kingdoms War, Zhang Tao and his colleagues analyzed Meituan’s development model in detail and finally came to the conclusion that Su Wang had a big plan.
Meituan has been a money-burning operation from the beginning, and it is not for profit at all. From subsidizing users to providing free technical support to merchants, all this shows that Meituan has already prepared to make no profit in the short term.
preparation.
Therefore, during the Three Kingdoms War, Meituan was the most comfortable burning money, because from the management to the lowest level employees, they were already accustomed to this money-burning model and did not think there was anything wrong with it.
But his own company is different. Although he also told the people in charge below that Meituan can burn us and we can burn it, so don’t be afraid, but the facts have proved that these colleagues of his can’t really do it.
Indifferent in the face of burning money.
To put it bluntly, the current battle between Dianping, including Koubei.com, and Meituan is passive imitation. They follow whatever activities Meituan puts out, with slight changes, without any innovation of their own.
Is it because the people in your company have no ideas and creative thinking?
Zhang Tao denies this point. His company’s employees are no worse than Meituan’s employees in terms of academic qualifications and skills. However, the reason why there is such a gap is because of the difference in mentality when it comes to burning money.
When formulating a plan, employees on their own side will subconsciously think about whether burning so much money is a bit exaggerated. Can they reduce it a bit? What if it fails?
Because I couldn't let go and was timid, I naturally had no choice but to follow Meituan and copy some of Meituan's activity ideas.
Fighting your opponent in a battle that your opponent is best at is an undesirable approach.
But what makes Zhang Tao frustrated is that he wants to change the method but can't, because Meituan doesn't give him a chance at all. In this almost rogue-like money-burning model, any other model is useless and he can only just follow the money-burning model.
money.
Of course, this alone is not enough for Zhang Tao to sell the company he created. There is another very important reason, which is the dilution of shares and the reduction of control over the company.
Capital money is not so easy to come by. Although Tencent said that it will not participate in the company's operation and management, at the end of this month, it sent an executive to serve as vice president on the grounds of monitoring the use of funds.
It is true that the vice president does not take care of things very much, but Zhang Tao understands that this is just the beginning. Unless the company does not conduct a second round of financing, Tencent will only extend its tentacles deeper and deeper.
As for not raising funds, in Zhang Tao's view, that is even more unthinkable. With Meituan's terrifying cash-burning speed, it may not take half a year for both companies to start raising funds for the second time or even more times.
On my side, I rely on Tencent. Whether I can succeed in financing, Tencent's attitude is very important. If Tencent uses this as a threat and asks me to give up more management positions in the company, I will agree or not.
In fact, after receiving financing from Tencent, Zhang Tao felt a little regretful. Tencent is different from other investors. Those VCs may be thinking about how to obtain satisfactory returns on investment.
But as for Tencent, Zhang Tao realized that Tencent wanted to make a layout in this industry. For layout, they needed a company that was obedient or controlled by them. There was no better layout than controlling their own company.
"Mr. Zhang, I understand what you mean, but what I don't understand is that being acquired by me is an acquisition, and being acquired by Tencent is also an acquisition. Why doesn't Mr. Zhang choose Tencent? After all, Mr. Zhang, the relationship between you and Tencent is
It should be more intimate."
After listening to Zhang Tao's explanation, Su Wang finally understood Zhang Tao's mentality, but he still had some doubts, so he asked directly.
"I didn't choose to sell to Tencent because I will continue to start a business in the Internet industry."
Zhang Tao suddenly laughed when he answered. Su Wang was stunned for a moment, and it took him three seconds to react. Finally, he also smiled on his face.
"Mr. Zhang, I wish us a happy cooperation."
Standing up and stretching out their hands, Su Wang and Zhang Tao looked at each other, smiled, and shook hands with each other, all without saying a word.
…
"Zhang Tao is willing to sell Dianping to us?"
At the Meituan headquarters, Su Wang, who is back here again, is holding a meeting of Meituan's senior leaders. The meeting was attended by the heads of various departments, in addition to Su Wang and Gao Tingting.
At first, when Su Wang announced the meeting, these people were a little surprised. It was clear that Mr. Su had just left the company not long ago, but why did he come back to hold a meeting again, and this time it was an all-high-level meeting.
When Su Wang briefly talked about the meeting with Zhang Tao, the scene was in an uproar and excitement, because if Dianping was willing to merge, it would mean the end of the Three Kingdoms War. The company's position in the o2o market would be just like in history.
The Wei State destroyed the Shu State and completed the unification like the Wu State.
However, after the excitement, everyone became confused. It is obvious that Dianping is developing well now, so why did it choose to be acquired? Even if it was to be acquired, how good would it be to sell it to Tencent?
"Mr. Su, Zhang Tao didn't offer a sky-high price, so he wanted to take advantage of the opportunity to make a fortune and leave."
Liu Ji looked at Su Wang with some worry. He was afraid that such a situation would happen. After all, the threat of Dianping was still there. If Dianping was to be defeated, it might take a long time.
Now that Zhang Tao has offered to be acquired, the time has been shortened, but he is afraid that Zhang Tao will include the cost of this time in the acquisition price.
"Mr. Zhang told me that the acquisition price will be based on the current market price of Dianping. However, our biggest problem currently does not come from Mr. Zhang and his team, but from Tencent."
Su Wang's expression became serious. This was also the most important issue he mentioned when talking to Zhang Tao earlier.
If you want to acquire Dianping, you must get the consent of all shareholders of Dianping. Due to financing reasons, Tencent's current shareholding in Dianping is second only to Zhang Tao and his founding team. If Tencent vetoes, then
This acquisition cannot be completed.
Even if it is a forced acquisition, it will only be a holding at most. If it is a holding, Meituan and Dianping will not be able to merge and reorganize, so the significance of the acquisition will be greatly reduced.
"Mr. Su, I'm afraid Tencent won't let go easily."
Zhang Xuhao put forward his own opinion, looked at everyone and said: "Tencent has always wanted to enter the e-commerce market. Our o2o is also an e-commerce to a certain extent. Tencent was killed by Alibaba in e-commerce. How about now?
It’s easy to find an entry point, but it’s hard to get them to give up.”
"Then we can choose to cooperate with Tencent and merge Tencent's shares in Dianping into Meituan. In this case, Tencent will not withdraw from the market." Huang Guobin suggested after thinking for a while.
.
"I'm afraid it won't work."
Su Wang shook his head. If Tencent only wanted to invest in the company, Zhang Tao would not have proposed the idea of selling the company. Obviously, Zhang Tao felt Tencent's ambitions. Tencent wanted to personally take charge of the matter.
Want to control Dianping.
It was Tencent's ambition that forced Zhang Tao to make a choice. Under such circumstances, it is obviously impossible to expect Tencent to just join in the partnership.
"If Tencent doesn't agree, the only way we can do it is to increase capital to dilute his shares. But if Tencent is still unwilling to give up and increase capital, there is really no other way."
The person in charge of the financial department of Meituan who spoke was in charge of the financial aspect, so he was very familiar with the company's shareholding operations. Normally, to dilute the shares held by shareholders is to increase capital.
For example, the original company invested one million, and some small shareholders occupied 20% of the shares, so it would be 200,000. If you want to dilute the 20% shares of the small shareholders, you can choose to increase capital and invest another one million. In this way,
The amount of capital invested in the company is two million, and the minority shareholders' shares become 10%.
Of course, if the small shareholders choose to follow the capital increase and continue to contribute 200,000, then the shares will not be diluted.
"Tencent shouldn't be so shameless, right? After all, it is one of the giants of the domestic Internet. Even though it is disliked by others, it is still unwilling to leave?"
"I think we can contact Tencent and see what Tencent thinks. I don't believe Tencent can be so rich that it keeps burning money even though it knows it has no chance of winning."
"Yes, we will make our Meituan bigger and put pressure on Tencent while negotiating with Tencent."
After listening to the suggestions from his Meituan colleagues, Su Wang also nodded in approval. It seemed that contact with Tencent was unavoidable.
"I will negotiate with Tencent, and the company's operations will be left to you. Whether Tencent can make concessions depends on everyone's efforts."
Su Wang smiled and said, "This is just like negotiating between two armies. The skills at the negotiation table are not actually important. What is important is the outcome of the battle between the two armies. This will affect the outcome of the negotiation."
While Su Wang was holding this meeting, a high-level meeting was also being held at Tencent, and all the heads of Tencent's major business divisions were present.