With Wang Yifan's strong support, Su Wang once again became a hot search on Fanfou.com the next day, and this time in addition to Su Wang, Tang Jin was also included.
Even in comparison, there are more discussions about Tang Jin on the Internet, for no other reason than Tang Jin's appearance is too good.
He is good-looking and a true academic. All the comments about Tang Jin on the Internet are positive. Even the trolls can't find any bad points.
At the beginning, there were a few black men who said that the reason why a beautiful girl like Tang Jin fell in love with Su Wang was because Su Wang was rich, which meant that she was also a woman who disliked being poor and loved being rich.
But these scumbags were quickly refuted by some "enthusiastic netizens" who knew the truth. The reason for the refutation was very simple.
Su Wang and Tang Jin were together in high school. All the teachers and students in the school can testify that at that time, Tang Jin was already the school beauty and top student. As for Su Wang, he was not conspicuous, so it cannot be said at all.
Tang Jin only liked Su Wang because he was rich.
There are many of these "enthusiastic netizens" on the Internet. Wherever there are sunspot comments, they can be found. They are extremely dedicated.
"It's finally settled. Mr. Su won't cause trouble for me anymore."
Seeing that the public opinions on the Internet were very positive, Wang Yifan breathed a sigh of relief. Not to mention, those trolls still had some energy, at least they did not have much negative impact on the sunspots.
Su Wang really did not find trouble with Wang Yifan. After all, Wang Yifan did this for the development of the company. In just one day of this event, the number of users of Sutang Film and Television increased to more than five million.
Five million is still a very scary figure at this time. It is no exaggeration to say that this advertising and marketing was extremely successful.
But Su Wang naturally had to show an attitude towards Wang Yifan's behavior of cutting off first and then slandering his boss, so after arriving at Wang Yifan's office, he kept a straight face and said nothing, leaving Wang Yifan aside.
After three minutes, Su Wang pretended to see Wang Yifan on purpose and said, "Why are you standing or sitting?"
"Well, the doctor said that I have been sitting for too long and told me to stand up and move around more often. Otherwise, my waist will easily suffer from lumbar disc herniation. I'd better stand."
Wang Yifan's answer made Su Wang's mouth twitch. Why didn't he realize that this guy was so poor? He was obviously a very serious person during the interview.
This is a way to remind himself that he has sacrificed his body for the company.
"Okay, don't tell me these useless words. I'm here to ask you something. Do you have any contact with CCTV?"
"CCTV?"
Wang Yifan was stunned for a moment. When he got down to business, his expression became serious. He shook his head and said, "I'm not particularly familiar with it."
"Have you never considered taking over the online broadcast rights of the Spring Festival Gala?"
Su Wang was a little surprised. You must know that the ratings of the Spring Festival Gala at this time are still very scary. If you can win the online broadcast rights, it will definitely have a huge improvement effect on an online film and television platform.
"We talked about it, but they won't sell it."
Wang Yifan shook his head. The Spring Festival Gala is a big cake. Many online video platforms are eyeing it and want to take it, but CCTV is not willing to sell it at all.
"I think it's not that they won't sell, but that the price doesn't meet the other party's requirements."
As someone who has been there, Su Wang still doesn't know clearly. Isn't the last live broadcast of the Spring Festival Gala broadcast online? The reason for not agreeing is because the price has not been negotiated.
"Maybe, but if the price is too high, it may not be worth it. The company's analysts have done data analysis. At present, the mainstream people are still used to watching the Spring Festival Gala on TV, and not many people watch the Spring Festival Gala online."
Hearing Wang Yifan's words, Su Wang also understood. At this time, unlike in a few years, many people are used to lying in bed and watching TV on their mobile phones, and the TV has become more of a decoration.
"Please contact the person in charge of the Spring Festival Gala advertising department for me."
"Mr. Su, do you want us to sponsor the Spring Festival Gala? I'm afraid the effect won't be very great, and CCTV doesn't have a good impression of online broadcast platforms like us, so it's difficult to talk about it."
"I am not the only one in your company."
Su Wang gave Wang Yifan a roll of his eyes. Only then did Wang Yifan realize that he had forgotten that Mr. Su owned several companies, and his company was not the one with the best development.
"I understand, I'll make an appointment with the person in charge right now."
…
In a private room of a certain restaurant in the capital, apart from Su Wang, Wang Yifan and Gao Tingting, there were two middle-aged men sitting across from them, the heads of CCTV's advertising department.
"Mr. Su, I have long admired your great name."
"The interview Mr. Su conducted on our CCTV Financial Channel was reviewed by me, and it is said that it broke the annual ratings."
"Director Yao, Director Zhang is so complimentary. I am just a junior."
After some polite exchanges, both parties got down to business.
"Two leaders, the Spring Festival Gala program has already entered the rehearsal stage. I don't know about the advertising space..."
"Su always wants to advertise on our Spring Festival Gala?"
In fact, the two directors were very clear about Su Wang's purpose. They were from CCTV's advertising department and were responsible for advertising investment. At this time, the entrepreneurs who found them all came for the Spring Festival Gala.
"Um."
"I don't know what kind of advertising space Su always wants. There are several advertising spaces throughout the Spring Festival Gala, such as the opening countdown advertising space. However, that position has already been contracted by Midea, so it is difficult to compete."
"Well, Midea has been determined to win this advertising position for many years. I suggest Mr. Su not to compete with Midea."
Su Wang also understood the meaning of the two directors' words. This countdown starts at 60 seconds and is taken by Midea every year. Unless there is hatred between the two companies, there is no need to fight for it.
After all, there are many advertising spots in the Spring Festival Gala, so everyone can take turns.
"Both directors, let's be honest. What I want this time is the exclusive naming rights. In addition, I also need interactive prompts to reveal the logo, the host's spoken words, subtitles at the bottom of the screen, multi-screen interactions and other advertising resources."
"Do you want that much?"
The two leaders frowned and looked at each other. After a while, Director Yao said: "Mr. Su, advertising for the Spring Festival Gala is not cheap, and they all adopt a bidding model. If you only want a certain position,
It’s actually not difficult to do advertising, but it’s a bit difficult to have so many ads all at once.”
"First of all, the higher ups may not agree. Also, Mr. Su, you are living alone. Other companies probably won't agree either. Then there will be a fight between dragons and tigers."
Su Wang was not surprised at all when he heard Director Yao's words, because this was what he expected.
If you want to attend the Spring Festival Gala, you not only have to have money, but you also need to have a good corporate brand image. If the image is not good, CCTV will not agree.
Secondly, competitors will also encounter problems. Although the one with the highest price wins, in fact, many competing companies have a tacit understanding with each other. If you shoot this, I will shoot that, there is no need to compete too maliciously.
Money is wasted.
But now that I have snatched so many advertising positions all at once, those companies will definitely not be willing to accept it. Your company is not the only one with money, and we are not particularly short of money.
In this case, an advertising space that might have been worth 10 million was actually auctioned for double the price.
"It's hard to reconcile everyone's opinions. Mr. Su, I'm afraid we can't fulfill your request."
These days, those who can advertise on CCTV are those who are not wealthy or have extraordinary connections behind them. Although they are in charge of the advertising department, they still have leaders above them who dare not take such a initiative.
"Both leaders, please don't refuse in a hurry. My advertising copy this time is not just an advertisement. I also have a copy here that the two leaders can take a look at."
Su Wang gave Gao Tingting a look, and Gao Tingting took out two identical documents from her briefcase and handed them to the two directors respectively.
Advertising copywriting plan!
The two directors took over the copywriting with curiosity in their eyes. They knew that Su Wang would say this, that is, they were confident in this advertising planning copywriting, but they didn't know where this confidence came from.
You must know that the Spring Festival Gala has been held for so many times. In every advertising auction, in addition to the price, there are also requirements for advertising copy.
Because of the special nature of the Spring Festival Gala, the advertising culture cannot be too personalized. As a result, the advertising copy sent by those companies are quite satisfactory and have no special highlights.
In the opinion of the two directors, no matter how talented Su Wang is, with so many restrictions, the advertising copy he can come up with will be more eye-catching. The only thing is that the advertising words may be more exciting and catchy.
.
After all, after so many Spring Festival Galas in the past, can’t those companies that have secured advertising space afford to hire excellent advertising planners?
Of course, these companies can afford to hire them, but they don't need them at all. It's just like writing an essay. Not only is it a propositional essay, but it also limits the number of words, the idea, and even the time.
However, these thoughts disappeared completely after they read the advertising copy.
The two directors looked at each other and saw shock in each other's eyes. They were shocked by the advertising copy.
"Mr. Su, are you sure there is no water in this advertising copy? Will you cash in the amount?"
"Yes, and it is 100% fulfilled." Su Wang nodded and replied firmly, and assured: "In addition, you can also apply for on-site notarization at a notary office."
"If that's the case, then we can accept your advertising copy, as long as you can finally take photos of these advertising positions, we will take care of the rest."
"Okay, that's settled by the two leaders."
A smile appeared on Su Wang's face and he shook hands with the two leaders. Gao Tingting's eyes were shining brightly at the side. In fact, she had read this document a long time ago, and she was also shocked at the time.
She didn't expect that Mr. Su would be so courageous.