At the China Unicom gate, Gao Tingting looked at her boss who pursed his lips and said nothing. Although she knew the result might not be so good, she still couldn't help but ask.
"China Unicom will not agree."
Su Wang shook his head. Chang Xiaojun's attitude was beyond his expectation. After he threw out such a bait, the other party still didn't agree.
"Why, this is a good opportunity for China Unicom. Don't they want to climb to the top of China Mobile?" Gao Tingting asked with a puzzled look.
"Due to differences in systems, China Unicom is different from private enterprises like ours. Chang Xiaojun gave me a very meaningful answer."
"What answer?"
"Before becoming the general manager of China Unicom, he was the general manager of Telecom, and the current general manager of China Mobile is the original general manager of Telecom."
Gao Tingting was silent, she understood what her boss meant.
The management systems of the three major operators are different. According to Chang Xiaojun, no matter how well China Unicom develops, it does not mean much to him. To put it bluntly, the three of them maintain a mutual balance.
China Unicom is doing so well, what will the other two companies do?
I saw above that China Unicom has done well, so do you have to criticize the other two companies? In the end, the other two companies also ruthlessly expanded their tactics. The only result of such competition is a price war, which leads to a decline in profits.
Therefore, the three major operators seemed to compete with each other, but in fact they were allied with each other. Su Wang did not expect this, so he was destined to be unable to persuade Chang Xiaojun.
"Boss, what should we do now?"
Gao Tingting had a look of worry on her face. If the operators persisted, it would mean that the company might have to incur additional expenses. Now the company's financial situation is not that healthy and it can no longer be obtained from outside sources.
Funded.
"Be prepared for the worst."
Su Wang also looked solemn. Even if the goals of the three major operators were not achieved, they would probably take this opportunity to increase their bandwidth service fees. As the number of WeChat users continues to increase, this fee will also be a huge sum.
amount.
“WeChat public account service launched!”
This was the first thing Su Wang said when he returned to the WeChat headquarters for a meeting. WeChat was going to burn money. It was going to burn a lot of money. This money might not be enough even by selling the shares of Kaixin.com and Fanfou.com, let alone
It is said that there is also a micro-payment that also costs money, so I must find a way to perform an internal blood transfusion to save myself.
Su Wang is also very clear about how WeChat can make money, which is to integrate third-party software. However, this function is still too early for WeChat, so the only way is to adopt the advertising model.
There are two types of advertisements on WeChat. One is the circle of friends advertisement, but this kind of advertisement has high requirements for advertising quality and may also cause dissatisfaction among users. Excluding this situation, the best advertisement is the official account advertisement.
Advertisements on public accounts can only be seen after following the public account and reading the article. There is no compulsion for users to watch, and it can also mobilize the enthusiasm of WeChat public account operators.
"In the sharing model, we will split all Guangdiantong advertisements 50/50 with the public account operators, but remember that we do not accept advertisements for financial management, medicine and other major categories."
After Su Wang issued the request, the entire WeChat team quickly took action, because everyone knew that the company was now in a relatively dangerous situation, and self-rescue measures must be carried out as soon as possible.
…
"Invite us to join the WeChat official account? What does it mean?"
Zhang Fa, a big V from Fanfou.com, has over one million fans on his account, and is considered a famous figure. He usually posts some comments on current affairs on Fanfou.com, and occasionally publishes some articles.
But even with more than one million fans, he can only earn an income of 10,000 to 20,000 yuan a month, of which 5,000 yuan comes from the subsidy given to him by Fanfou.com for such a high-quality content celebrity.
There are many fans, but fans cannot be monetized. In other words, many Weibo influencers at this time do not have the concept of monetizing fans. They only play Weibo because of their own hobbies.
"Dada, our WeChat official account is a function launched for enterprises and individuals. Enterprises can publish some product introductions and preferential activities about the enterprise on it, and individuals can generate income through original content. Once the number of fans reaches a certain level,
million, and have three original articles, you can choose to activate the Guangdiantong function and earn income through the advertising display at the bottom."
"Advertising revenue, I don't like advertising."
Seeing the words of the WeChat staff, Zhang Fa shook his head. He didn't like advertising in his articles, which is why his income would be relatively low. Otherwise, with one million fans, he would receive several advertisements a month.
It’s not just this income either.
"Our advertising form is different from Fanfou. We only display it below, and the display range is not large. It will not have any impact on readers reading your article. Readers can choose to exit after reading, but if readers
If you are interested in this ad and click in, you can get additional ad click fees."
"In addition, because fans on Fanfou have to repost some comments and the like if they want to read the article, but our official account does not have it. After fans follow it, they can directly read past content. At the same time, if you do not choose to open Guangdian Channel
If so, this ad will not be displayed, and you can turn it off at any time."
"Then... let me try."
Zhang Fa was a little moved, not that he was impressed, but that he was a little curious about what the WeChat public account was. Anyway, there was nothing wrong with registering and publishing an article.
"Thank you Zhang Da. I will send you a link later. After you fill in the information, your registration is successful. Because it is currently in internal testing, I can review it directly for you. If you have any questions or situations, you can also directly
Contact me on WeChat.”
"Okay, I understand."
Zhang Fa registered according to the process prompted by the other party. When choosing an ID, he thought about it and filled in: jiudengheshan. (You know.)
After registering, Zhang Fa spent half an hour writing an article, which was his opinion on a recent current event.
After the article was published, Zhang Fa took the opportunity to place an advertisement on Fanfou to let his fans know that he had registered a public account. Then he took his wife and children to his mother-in-law's house, and did not take this matter to heart again.
In the past few days, because he was away from home, Zhang Fa didn't pay much attention to this public account. To be honest, he had completely forgotten about it until he woke up one day and found that the group suddenly had thousands of messages added overnight.
"Why are there so many messages? Could it be that something big happened?"
This group is the Fanfou Big V group. It was formed by Fanfou’s last big V whose fans exceeded 5 million. There are some Fanfou big Vs in the group, and the minimum number of fans is 300,000.
And unlike other big Vs, the big Vs in this group all follow the original content route and rely on their own content to attract fans.
Opening the group chat, Zhang Fa started to check the information, and found that so many messages in the group were all discussing one thing, and that was the WeChat official account.
"Who knows the person in charge of the WeChat official account? Please help me get an invitation code for the internal beta."
"Ten thousand, I'll pay ten thousand to buy an invitation code."
"I'm willing to pay fifty thousand!"
"Don't think about it. This invitation code is issued by the official WeChat official account. Each invitation code has a specific inviter, so it is of no use to you."
"The invitation code is useless, but it can help with recommendations."
"Yes, Dagang, who only has 500,000 fans, was invited, but I have more than 1 million fans."
"You don't know how much moisture your fans have."
"Dagang specializes in military themes. He is a niche person. This 500,000 yuan belongs to the level of die-hard fans."
Seeing these chat records, Zhang Fa was completely confused. He couldn't help but ask in the group: "Are WeChat public accounts very powerful? I see you all want them."
"Lao Zhang, have you been hiding in a mountainous area without Internet these days? Now our circle has been flooded with WeChat public accounts. Five days ago, the first batch of people who registered WeChat public accounts opened their channels yesterday.
pass function.”
"Then what happened?" Zhang Fa continued to ask.
"Lao Dai from our group was one of the first to be invited. After activating this function, he published an article on current affairs. As a result, more than one million people read it, and the number of followers exceeded 200,000.
And this data is still growing, but it’s nothing. The most important thing is that the WeChat public account’s backend settled yesterday’s advertising revenue for him at 120,000 yuan.”
One hundred and twenty thousand!
This number made Zhang Fa smart. From the time he started writing articles on Weibo to now, more than a year ago, his total income was only this.
"There won't be any lies."
"There is no lie. This number can be seen in the background. And this is only the first day. I read Lao Dai's article. I estimate that the number of readers will increase several times in the end, so the advertising revenue will be at least more than 300,000."
.”
Zhang Fa fell silent.
One article can bring in an income of 300,000 yuan, which can be considered a thousand dollars per word.
"Lao Dai makes a lot of money, and there are some other people who are also pretty good. I took a look, and the minimum income is more than a thousand. This is not a high reading volume. With the number of fans we have, as long as the rice is not
If fans are attracted to the official account, the guaranteed number of readings will be tens of thousands, and the income will be at least several thousand."
"Yeah, it's a pity that this is just a closed beta test. We have to wait at least a month before we can register. I really envy these guys."
Zhang Fa no longer paid attention to the group chat, but found the Fanfou account of Lao Dai, found the other party's public account from the above promotion, and then read the latest article.
After a while, Zhang Fa took out his notebook without saying a word and started writing furiously.
ps: It should be fine. The body temperature under the armpit has dropped to 36.8. Although the cough is still there, it is not too severe. I just feel a little weak. I drank ginger tea in the afternoon and then washed my face with cold water. Suddenly my whole face felt hot.
I vomited directly, even if I eat, I still have no appetite, I am a little tired, I really don’t dare to watch the news or use TikTok, and I feel my heartbeat speeding up when I watch it, maybe it’s a psychological effect...