Chapter 258 Shocked the scale of publicity in the entertainment industry
“It’s so comfortable!”
At 8 o'clock in the morning, Tang An stretched himself on the big bed in the bedroom and got up slowly.
After the preview ended yesterday morning, I talked with the theater for more than two hours, confirmed the release date, and got a commitment to schedule the film.
After that, I reluctantly stayed with him to socialize for a while, and immediately rushed back to sleep.
He was picked up by Xu Manyun and fell asleep directly in the car.
There is no way, I haven't slept more than 7 hours a day for a whole month, it's too tiring.
Some people may say that sleeping for 7 hours is not enough. I play until two o'clock in the morning every day and go to bed, and I am still full of energy the next day.
Can work be the same as playing? Moreover, it is continuous and high-intensity work. All attention must be concentrated at all times, which is laborious and nerve-wracking.
If you keep editing for a month, it will actually be more tiring than filming. This month will even be more tiring than the past four months combined.
The editing took a month, with three rough cuts followed by three fine cuts, and then another fine cut after the special effects were done, and the final film was 101 minutes long.
The original "Now You See Me" is 115 minutes long, and the extended version is 125 minutes long.
However, Tang An deleted some scenes and sped up some slower-paced plots, reducing the total by 14 minutes.
The scene between the two old men in "Batman" was a bit long-winded, and the scene between Liao Fan and Wu Gang also did not fit the character design, and some minor changes were made.
In the end, some parts were dubbed, and I hurriedly finished the film on the 15th.
However, Tang An doesn't have time to rest. There is only one month left before filming, and large-scale publicity will officially begin.
He sat on the bed in a daze, taking a moment to relax before getting up.
I looked in the mirror before brushing my teeth and washing my face. Over the past month, my short, lean hair has grown into medium-long hair.
Even if you have stubble, it’s time to shave.
After washing my face, I put some water on my hands and smoothed my hair back.
Xu Manyun saw Tang An coming and greeted him, "Get up, let's eat."
Tang An sat down and immediately picked up the bowl and drank half a bowl of mung bean porridge in one gulp, "I'm starving to death!"
"You haven't been hungry since you slept yesterday afternoon. Eat slowly. Don't eat in such a hurry when your stomach is empty!" Xu Manyun said with a smile.
"By the way, I saw you were too tired yesterday and I didn't even ask, have the movie arrangements been agreed with the theater chain?" Xu Manyun asked, taking a sip of half a spoonful of porridge.
"It's settled. Except for Star America, New Film Alliance, and China Film Digital, which are three theater chains in which China Film Group has a stake, the other theater chains are willing to give about 50% of the film schedule. Generally speaking, the first day of film schedule will be 48%.
About half as many shows as "Red Cliff" in big cities and prime time."
"Nearly 50% of the film is scheduled. How many copies should be prepared? Will the space be full?"
"This will be the largest distribution scale in the history of the country. We have invested 1,500 copies, but we are worried that there will not be enough films."
1,500 copies, creating the largest distribution scale in the domestic film industry. Even "The City of Gold" has one or two hundred copies less!
Moreover, we learned from theaters that there are only 1,200 copies of "Red Cliff", probably because there are no rivals in the summer season.
However, it is not ruled out that additional copies may be added later.
"Our release is a week late, and the film schedule is not much higher than that of "Red Cliff." It seems that the theater chain still gave Director Han face." Xu Manyun sighed.
Basically, these two films are the only ones on the summer schedule. The Hollywood blockbuster "Hancock" will be released on July 2. By the time "Now You See Me" is released, half a month has passed and they won't occupy much of the film schedule.
For other movies, if a movie can have 5% of the schedule, it is considered good.
Tang An said indifferently, "Half of the film schedule is enough, just enough to maximize the digestion of these 1,500 copies. After the first two days, the theater chain will naturally adjust according to the box office."
"The theater chain has to make money, and Director Han cannot stop others from making money."
Blocking people's way of making money is like killing their parents. If "Red Cliff" can still get high box office in the second week despite the squeeze of "Now You See Me", then they will naturally give Han Sanping a face.
However, when "Red Cliff" originally dominated the summer season, its performance was mediocre. You must know that there were not many movies to watch during the entire summer vacation.
Now with "Now You See Me", a cliff-like drop in the second week is unlikely, but the trend will definitely be greatly affected.
"Everything depends on the data. No one will have trouble with money. However, this promotion may be the most expensive ever. Not only is it promoting our film, but the negative marketing of "Red Cliff" must not be left behind."
"The 100 million for overseas copyrights has been received, which is enough to kill the other party!"
In this day and age, I'm afraid no one can think of spending 100 million on publicity in the mainland.
In the past, the publicity fee of 10 million for blockbusters was almost the same. The difference of ten times can be enough to make another movie.
Print advertising in small cities is very cheap, and even penetrating into every county is not a problem.
Xu Manyun felt a little pity. One hundred million is enough to buy 120 ordinary two-bedroom apartments in the Third Ring Road of Beijing.
Then he remembered something again and said, "By the way, "The Journey" is about to start filming. Will you go then?"
"when?"
"It will take a few days. The crew has been formed. I asked Zhao Lei to be the production director. Wang Zhenguo will still be the external producer. The film has a lot of locations. Xu Tao went to "Spike" as the production director."
"Okay, remind me when the time comes, but don't run in both directions. We are still busy with the promotion of "Now You See Me". Give Zhao Lei and Xu Tao the title of producer directly. Wang Zhenguo mentioned producer
Director, just let them watch."
The two small crew, with their veteran skills, are fully capable of the job.
After having dinner and resting for a while, we drove to Huayi at 9 o'clock.
In the conference room, Wang Zhongjun and the others were already waiting, except Tang An.
"Director Wang, I'm sorry, everyone, I overslept all at once. I slept straight from yesterday afternoon to morning. The more I slept, the more I wanted to sleep." Tang An apologized to everyone and smiled, and sat down in his seat.
"Thanks to Mr. Tang for being able to cut out the complete film within a month!"
"We just watched the movie yesterday afternoon. It was really exciting. I'm afraid only Mr. Tang can come up with such a good idea!"
"Mr. Tang's films are always unexpected. Originally I was thinking about how to make a movie with a magic theme. It's really surprising."
Although they are all polite words, there is no real thought contained in them.
Each film has a genre, and they are all unfamiliar, unpopular, and even genres that no one has tried.
If someone else were to make these types of films, their first reaction would be that this film is doomed.
However, Tang An has proven his ability with four consecutive successes. No matter what the subject, he can make others believe that those who succeed will always succeed!
But Chen Guofu still had some doubts in his eyes. Wang Zhongjun hurriedly called them to a meeting a few days ago to discuss the release time of the movie.
First, Wang Zhonglei proposed a summer release, but within 20 minutes of discussion, the matter was confirmed.
You know, the film hadn’t been cut yet!
No matter how you look at it, it seems that Wang Zhongjun has already made up his mind to compete with "Red Cliff".
After exchanging blows for a while, the meeting began.
Mainly discussing the follow-up publicity issues and negative marketing for "Red Cliff".
In fact, there is nothing to say. Print advertising, online marketing, and TV promotion go hand in hand. It’s just quantity that wins.
In addition to promoting myself, I also want to hack "Red Cliff" at the same time.
The movie has not yet been screened or even screened, so we have no way of knowing the details of the movie. We can only start with the actors.
However, the actors didn't have any bad spots. After some discussion, they still had to start with Wu Yusen.
The point is that Wu Yusen did not have the ability to shoot large-scale war scenes. He bankrupted MGM and harmed the history of China.
Emphasizing that Metro-Goldwyn-Mayer, one of the giants in Hollywood, almost went bankrupt because of a war drama produced by Wu Yusen, and that he, a Hong Kong director, did not understand history and made a spoof of history.
The drama of "Three Kingdoms" has just passed. The audience must hate the spoofs of historical films. The audience must have a subconscious feeling: Wu Yusen does not understand history and is making things up.
For specific things, we need to send people to study the trailers and posters of "Red Cliff" and find a lot of things that are inconsistent with history and spread them out.
After the movie is released, it arranges for trolls, film critics, and various film and television columnists to write reviews on this point.
For the rest, we can adapt to the situation later.
Finally, Wang Zhongjun set the tone for the meeting!
"In the next month, the Propaganda Department and Public Relations Department will mobilize all available resources and start publicity on the largest scale from now on."
“As for the cost, there is no upper limit!”
"We have only one goal, to win the summer box office championship and make Mr. Tang achieve his fourth consecutive championship!"
They are really good at talking. They are obviously trying to build momentum for Huayi's listing, and they insist on maintaining Tang An's position as the dominant player in the summer season.
Wang Zhongjun said a word, and Huayi's huge machine began to operate at full capacity to exert all its energy.
Hundreds of thousands or millions of dollars were spent every day. In just three days, people suddenly discovered that advertisements for "Now You See Me" were everywhere around them.
There are posters of appropriate sizes on the walls and freezers of the shops at the entrance to the community.
On the way, the bus body was put on brand new clothes. Four handsome men and beauties, Deng Chao and Tang Yan, smiled mysteriously at you.
A billboard on the roof of the taxi alternately shows the show times of the movie.
Posters were posted at bus stops, and trailers were playing on the TVs on the buses.
When we arrived at the company, the first floor of the building was covered with posters, and there were also posters in the elevators. Some trailers were playing on the LCD monitors at the entrance of the elevators.
In shopping malls, movie theaters, indoor bustling commercial streets, on the surface of the city's iconic buildings, on the hundreds of square meters of giant screens on the exterior walls of movie theaters...
Unless you live in a rural area, you can see the publicity and trailer of "Now You See Me" as soon as you go out.
It doesn’t matter if I don’t go out, the TV station is not busy advertising.
Moreover, Huayi has spent a lot of money on every provincial satellite TV station. As long as the variety shows on each TV station are relevant to entertainment, they will mention "Now You See Me".
QQ hotspot push, as soon as you log into QQ, a small window will pop up in the lower right corner, click on it and it will be "Now You See Me"
Like a ghost, it follows the people all day long and cannot escape wherever they go.
"Now You See Me": I am everywhere (?_)?
Audience:MMP/(ㄒoㄒ)/~~
Huayi's generous move also shocked the entire entertainment industry. The unprecedented publicity offensive almost drowned out the upcoming "Red Cliff".
At the China Film Group, Han Sanping smiled bitterly while listening to the reports from his subordinates at the morning regular meeting.
On average, nearly one million yuan is spent every day, and the market coverage rate reaches 70%.
what does that mean?
What the audience sees every day from various channels is "Now You See Me", and the news about "Red Cliff" is not even half as good as the other one.
To say that you have half of the other party is still too much. Regardless of the industry, reaching 50% market coverage can be regarded as a monopoly.
Han Sanping sighed inwardly and glanced around, "What do you think?"
What ideas do you have? People are throwing away real money and any tricks are fake. If you want to win this propaganda war, you can only spend money.
No one said a word, and the atmosphere became increasingly heavy.
The Director of the Propaganda Department still had to bite the bullet and said, "Director Han, we have used all the resources we can mobilize. I have been selling favors to get news space from every major media, but Huayi is all in cash.
I bought it, there is really no other way.”
This was the most frustrating time for him as the Director of the Propaganda Department, and he actually had to do the "business" himself!
No, it was the same last time with "Transformers", but that time there wasn't much publicity at all.
Money, money, money, why didn't Han Sanping know how to spend money?
However, several of their companies have invested more than 600 million yuan in "Red Cliff". Even if they are shared among several companies, it is still a huge amount!
What's more, this time Southeast Asia adopts a share-issuing model, and the contracts have already been signed.
In North America, we also plan to wait until next year for the upper and lower parts to be screened together, otherwise Americans will not be able to understand it at all.
Now I can sell the North American rights and raise some money, but by the time the second part is released next year, pirated copies will probably be all over the place.
I have no choice but to make it together again, at least to survive the first week of release, otherwise it will be too hard hit, and "Now You See Me" will be released later, which will definitely cause a heavy blow to the box office.
Wu Bo was also as anxious as an ant on a hot pot, meeting after meeting after meeting, but it is hard for a clever woman to make a meal without rice, and there is nothing she can do without money.
"Made, Wang Zhongjun is determined to get rid of me this time. If this situation continues, at least 50 to 60 million yuan will be spent on publicity!"
This is to force Chengtian to death!
"Red Cliff" is the first blockbuster film produced by Chengtian. If it fails, he will not be able to bear the investment of more than 100 million, let alone the investment from Nippon Benzene that he had wired.
There are also domestic theater chains whose 600 million investment has failed. How could they still believe in Chengtian?
And if the first part doesn't sell well, the second part released next year will only do worse.
Now he can only hope that Wu Yusen, a big Hollywood director, can have some appeal in the mainland. After all, Li Yi is also from Hollywood, and a feature film can sell 126 million yuan.
There is also the box office in Southeast Asia. As long as the box office in Southeast Asia is high enough, we can still make our money back!