The power of money is infinite. If you scatter a lot of money, the effect will be immediate.
The media, audiences, and insiders are all talking about "Now You See Me", while the popularity of the super blockbuster "Red Cliff" with an investment of 600 million yuan has slowly dropped.
Han Sanping and Wu Bo discussed it and decided that it was impossible to add more money. The maximum they could collect was an integer of 30 million. There are so many countries in Southeast Asia and they must invest a lot of publicity expenses for overseas box office.
However, they changed their strategy. Since they can't compete now, they might as well slow down their publicity campaign and focus on the week before the release to ensure early box office.
The proactive concession of "Red Cliff" allowed "Now Now" to completely dominate all publicity channels.
The media frantically chased the crew, following them wherever they went. The parade was more spectacular than any celebrity's outing.
As the chairman of Huayi, Wang Zhongjun was inevitably blocked by reporters.
When asked why he wanted to challenge "Red Cliff", he was full of confidence.
"We have never challenged anyone. Director Tang has been the summer box office champion for three consecutive years. There is no need to challenge anyone. Strictly speaking, we are the champions and the challenged party!"
The reporter thought the same thing. Tang An is released in the summer every year, which everyone is used to.
This year, "Red Cliff" was filmed early, and "Now You See Me" was announced to be released in the summer before the project was even approved, which gave everyone an illusion.
"Is Director Wang confident that he will win the summer box office championship again?" the reporter asked again.
"Of course, there is no doubt about it. We have all watched Director Tang's films, and they are definitely not worse than any of his previous films. They are even the strongest in terms of visual effects. We at Huayi will also do our best to help Director Tang."
Achieved four consecutive championships in the summer, and there will be more consecutive championships in the future..."
Wang Zhongjun spoke quite proudly to reporters, with a sense of giving guidance to the country.
...
In a hotel in Beijing, when Tang Anlai attended the launch conference of "On the Road", he also took the spotlight and stole Xu Zheng's limelight.
"The decision to release it in the summer season was made at short notice because the preparation and shooting time for this film are longer than before. It is also a new subject, and I am not sure that it will be able to catch up with the summer season."
"Since time is very tight, why not release it during the Lunar New Year period?"
"Actually, I have also thought about not putting too much pressure on myself. After all, long-term and high-intensity work can cause huge damage to the body."
Then Tang An said sincerely, "But in the past three years, I have brought the movies to meet with the fans on time, and I have never been absent. This year I don't want to be late, and I don't want to make the fans who have been waiting for me wait another half a year!"
If "Red Cliff" hadn't been there, maybe Tang An would have been released during the Lunar New Year.
After all, the Lunar New Year period during this period is the largest period in the domestic market, and the movie "Now You See Me" is also very suitable for the Lunar New Year period.
But as soon as Wu Baige comes, Tang An will leave, so doesn't that make him afraid of him?
For more than half an hour, the main creators Xu Zheng and Wang Baoqiang were left aside in the cold, with no one paying attention to them at all.
Although it is a bit embarrassing, this is the reality. If you are not famous, no one will criticize you.
Seeing that the time was almost up, Tang An turned the topic back to "People on the Road".
"Everyone, today is the day when the movie "On the Road" produced by our studio starts filming. Please help us promote it."
Reporters no longer pester each other, you give me face, I will give you face, respect each other.
If you don't offend Tang An today, I will still offend you in the next interview.
"Director Tang, this time you invested in the comedy film "The Journey". Will you try a comedy film in the future?"
"It's possible. After all, comedies are the easiest movies to make the audience laugh. Isn't it our director's responsibility to make the audience happy?"
"Some netizens speculate that Director Tang, you want to shoot all genres. Is that true?"
"I will definitely continue to try new types of this, and I will dabble in one or two of each type."
The topic turned to himself again, and Tang An had no choice but to turn to Xu Zheng.
"Actually, Director Xu is a very talented person in comedy. I believe this movie will bring more laughter to the audience..."
Poor Xu Zheng, it was his first time as a director and he was finally able to speak.
"I am very grateful to Director Tang for giving me this opportunity. It is a great trust in me to choose someone with no directing experience..."
The press conference is over, and it’s time for the crew to head off to the studio for filming.
"Director Xu, the crew will be left to you, Lao Zhao, and Lao Wang are professional producers. I can rest assured that they will be responsible for the logistics. I will be waiting for your triumphant return in the capital and celebrate your success then!"
"Don't worry, Director Tang, I will definitely try my best to make this movie!"
"Of course I believe this. I will give you the greatest rights to the crew, and they will not interfere with your filming."
Hearing this, Xu Zheng was relieved. A producer and a production director were all direct descendants of Tang An. If the time came to dictate the filming, he really didn't know what to do.
After seeing the crew on the bus, Tang An was back to promoting "Now You See Me".
June is gradually passing, and with the arrival of July, major universities and middle schools have begun to have holidays, and the summer vacation is about to begin.
The first movie this year is "Jing Wu Men" starring Fan Binbin and Chen Xiaochun, and also has a guest appearance by the future nine-goal queen Pan Xiaotong.
However, there has never been a market for this kind of musical in the mainland, not to mention that Fan Binbin has never been very popular and has little box office appeal.
Not surprisingly, it sold 1.4 million on the first day and exceeded 10 million within 10 days of release.
The action comedy movie "Hancock" starring Will Smith and South African diamond Charlize Theron was released simultaneously in North America and was not affected by piracy, and the box office was not bad.
7 million on the first day and nearly 40 million in the first 5 days of the weekend, which is a very good result.
However, as the release of "Red Cliff" approaches, China Film and Chengtian have begun to increase their promotional efforts, using almost all available resources, and there is basically no trace of other movies.
On the evening of July 9th, "Red Cliff", which has been in preparation for several years, will hold a grand premiere ceremony at Wuhou Temple in the capital of Shu.
The preparations are quite good, the premiere will be held at Wuhou Temple, why not just go to Chibi.
There was no other way. Nearly half of the big names in the entertainment industry packed up and rushed to Shudu to attend the premiere of this Chinese-language film with the largest investment.
Of course Tang An is going too, so he still has to give him some face.
At 6 p.m., we arrived at the Three Kingdoms Relics Museum, the most influential museum in the country and one of the first first-class museums in the country.
Tang An arrived late. Other celebrities needed to put on makeup two hours in advance. When he arrived, he straightened his clothes and went straight to the red carpet.