"The box office of "Transformers 2" exceeded 30 million on the first day, breaking the mainland's first-day box office record and sweeping the mainland film market!"
"On June 24, "Transformers 2" was released simultaneously in various countries around the world. According to information learned by relevant people, the film's first-day box office was approximately 34 million, which was completely higher than the 24 million maintained before the first part of "Red Cliff"
The record is more than 10 million yuan more. According to the current trend, "Transformers 2" is very likely to break the domestic box office record of 360 million yuan for a single film held by "Titanic"!"
"Everyone expected that "Transformers 2" would be a hit at the box office, but no one expected it to be so popular: the box office of the film on the first day of its release in the mainland reached 34 million yuan, a record high. The box office exceeded 100 million in four days, and the box office in the first day exceeded 100 million yuan.
It grossed 160 million in five days over the weekend... Not only in the mainland, the film's global box office has also soared. In North America, the five-day box office exceeded 200 million U.S. dollars, second only to "The Dark Knight", making it the second-largest money-drawer in history.
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"Transformers 2" broke out, far beyond anyone's imagination.
It was released on Wednesday and during its first five-day weekend, the average daily box office was more than 30 million, creating a series of opening results.
160 million in 5 days. This result is almost 99% certain to exceed the 360 million of "Titanic", breaking the domestic box office record that has been dusty for twelve years!
In most cinemas across the country, the shows after 5pm are basically sold out in the morning. Many cinemas have long queues, and even the scalpers selling movie tickets rarely show up again.
Especially for the IMAX show, if you want to watch the show in the evening, you can't buy a ticket unless you make it a day in advance.
Even in major cities such as Beijing, Shanghai, Guangzhou and Shenzhen, scalpers contribute more to the box office. Organized and disciplined scalper groups appear in movie theaters in various prosperous commercial areas. They sell dozens or hundreds of movie tickets and resell them at high prices.
Not only was it a hit in the mainland, "Transformers 2" earned HK$20 million in five days of release in Hong Kong.
In Japan, it took in nearly US$5 million at the box office on its first day of release.
In South Korea, the number of moviegoers on the first day reached 500,000, and the box office was nearly 3 million US dollars, breaking the South Korean first-day box office record set by "The Monster on the Han River".
In all regions around the world where it has been released, it ranks at the top of the box office charts for that day and week or even wins, overwhelming other movies in the same period without any suspense.
In terms of momentum, it is even bigger than the first part, and it looks like it is going to sweep the world.
In China, some media that were originally very optimistic about Tang An also had some different voices, and gradually this skeptical voice took up a considerable proportion.
After all, the figures of 34 million in the first day and 160 million in five days are really shocking. Last year, "Now You See Me" only got more than 110 million in five days, a difference of one-third.
The media also rely on news. Of course, Tang An losing the summer championship will be more topical than him winning the championship again. It is not surprising that he has won too many championships, and it is not new at all.
As a result, most media, including the four major portal websites, have negative news about "China Partners" on their homepages.
Moreover, these big websites are not just talking nonsense with their eyes closed. They compared the advantages and disadvantages of the two movies and analyzed them with evidence.
First, "Transformers 2" is considered a big IP in China. When the first part came out the year before last, it also received 20 million in box office on the first day, and easily exceeded 200 million.
In comparison, this can offset Tang An's appeal.
Second, "Transformers 2" is a special effects blockbuster, which is undoubtedly more suitable to be watched on the big screen than drama films like "The Chinese Partner".
Third, "Transformers 2" had no rivals in the first half month of its release, and "China Partners" not only had to face the still-powerful "Transformers 2", but also "Madagascar 3" and "The Overheard" during the same period.
When the movie is released, some of the film schedule and market will be divided to some extent.
Fourth, the IMAX ticket price for "Transformers 2" is as high as 100 yuan, which is twice the ordinary ticket price. Although there are not many IMAX theaters in China, the cumulative amount is not a small amount.
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Of course, this kind of voice only accounts for part of it, not to mention Huayi's public relations. The media also need two different voices, and two slaps can make a sound.
So the media divided into two groups in a tacit understanding and started to hype up the incident themselves.
You Xinlang just boasted that "Transformers 2" would break records and win the domestic box office championship, and Tengxun on the other side gave an example of Tang An's fifth consecutive success in the summer season.
In such a lively scene, fans from both sides naturally participated.
"A popcorn movie like "Transformers 2" is just a novelty to watch. It has no acting and no plot. It is just a promotional video for major car brands!"
"Have you forgotten how the first one lost to Tang An? What's the use of having a high box office in the early stage? This kind of popcorn movie for fans definitely doesn't have enough stamina!"
"I definitely want to support Tang An's movie. I'm afraid that this entrepreneurial movie will just talk about big principles and pour chicken soup. In that case, it would be better to watch Ma Yun's speech."
"Probably not. It will be very fun to watch the trailer. Wang Xiaoming is making so much money. It makes me want to laugh when I watch it."
"This kind of drama movie can be watched on a computer. I won't waste money by going to the cinema. I might as well watch "Transformers" again. It would be great to watch it in a giant screen hall!"
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In the large conference room of Huayi Brothers Media Group, Wang Zhongjun, who was originally confident and waiting to collect money, hurriedly held a group meeting to cope with the huge box office hit of "Transformers 2", and even the real estate plan that was being prepared was temporarily suspended.
After all, film and television production is their foundation, and all derivative industries depend on this.
The large curtain in the conference room showed the current public opinion situation on the Internet and print media, as well as the long queues at movie theaters in various regions across the country.
Wang Zhongjun signaled to turn off the projection, glanced around, and said in a deep voice.
"Everyone has seen the current situation. The box office trend of "Transformers 2" far exceeded expectations..."
Needless to say, Wang Zhongjun, everyone in the industry knows that "Transformers" is obviously going to hit a box office of 400 million.
Last year, the box office record for Chinese-language movies was raised to 300 million. In less than a year, Te Niang's will break 400 million again.
Since when have records been so easy to break?
But there's nothing much to say. All the promotional methods that need to be used have been used. You can only rely on the quality of the movie or spend a lot of money on it.
Although Huayi is not as good as Guangxian and has cooperation with hundreds of TV stations, it has nearly a hundred film, television, singing and variety show stars. This is also a publicity force that can be fully utilized.
The original publicity cost of 20 million was definitely not enough. Wang Zhongjun once again increased the publicity cost by 10 million to increase his offensive.