With the release of "Transformers 2", this year's summer season has officially kicked off.
Since its release on June 24, it has swept through several low-budget movies that were intended to be enjoyed during the early summer season, and no one of them has been able to bring any obstacles.
After taking in 160 million in five days in the first week, it collected another 140 million in seven days in the second week. The total box office in the 12 days of release has reached 300 million, setting a record for the fastest box office in mainland China to break 300 million.
It exceeded 300 million in 12 days. This is a figure that no one could have imagined or dared to imagine before it was released.
This is also the biggest opponent Tang An has encountered so far, and is even a bit more threatening than "Red Cliff".
After all, this is a Hollywood movie or a blockbuster with special effects. Even negative marketing will not have much effect.
But there is also an advantage. Today's domestic film market is not particularly important to Hollywood. They can even get 35% of the share in Southeast Asia. Compared with the domestic 14% and the box office of up to 300 to 400 million, the money they get is not as good as
There are more in South Korea.
The main creators have not come to China to promote, and they will not spend a lot of money to promote it. The promotional expenses of 10,000,000 yuan are as high as the sky.
Huayi can only increase its publicity efforts. In addition to common places such as movie theaters, buses, office buildings, and commercial streets, it even advertises on the packaging of Kang Shuaifu.
Yes, it is Kang Shuaifu, the most popular food in the country.
Legend has it that two cows are consumed every year for Kang Shuaifu instant noodles!
In fact, it’s not advertising, it should be mutual benefit.
Kang Shuaifu wants to invite Wang Xiaoming, Deng Chao, and Lu Yi to shoot an advertisement. The slogan of the advertisement is "Don't force me to eat noodles", which borrows from the movie "Don't Force Me to Eat Noodles".
It happened that Wang Zhongjun discussed with the other party to put an advertisement on the instant noodle package. In addition to the sentence "Don't force me to eat noodles," he also added the title of the Chinese Partner film next to it.
The two parties hit it off right away. As the leader of the domestic instant noodle industry, Kang Shuaifu printed a new package in just 20 days and distributed it in various provinces and cities across the country.
Anyway, I tried every possible means and thought of all the ways I could think of.
The release date is getting closer day by day. On the afternoon of July 8, just a few hours before the movie was fully released, Huayi held a grand premiere ceremony at the Great Hall of Beijing University.
As the highest university in the country, it is not easy to use the auditorium for the premiere of a commercial movie. This auditorium has received many heads of state.
This premiere was held at Peking University. In addition to the invitation letters issued to students of this school and several other well-known universities in Beijing, the fans who had grabbed tickets for the premiere were also looking forward to it.
At 5:30 in the afternoon, many movie fans started to enter from the west gate of Beijing University. A female reporter holding a penguin microphone at the door also entered through the west gate with a photographer.
"Hello, dear friends in the audience, this is Tengxun News. Now we are at Jingcheng University, the top university in China, which is also the highest goal for students across the country. Now we walk through the Alumni Bridge, come to Huabiao, and then board Danqi.
Ahead is the west building of the Beijing University office building. This is the site of today's premiere ceremony and is also the hub of Beijing University's mobile office...
The female reporter faced the camera and talked endlessly about the buildings of Beijing University. After talking for a while, she realized that she was off topic, so she quickly stopped and stopped a few boys.
"Hello, I am a reporter from Tengxun News. Can I ask you a question?"
The female reporter tried her best to show her cute side.
Little sister!
When several boys saw that it was a beautiful woman being interviewed, their eyes immediately lit up. They readily agreed and had their hair straightened before facing the camera.
"Are you all fans of director Tang An?"
"Yes."
"That's right."
Several boys nodded.
"It is said that this is a history of the struggle of young people in the 1980s and 1990s. As contemporary young people, how do you think watching this movie will help you?"
help?
Please, we are just here to watch a movie, not for class.
Several boys were silently complaining, but in front of the beautiful reporter and the camera, their answers were very formal.
One of the boys wearing glasses and with refreshing broken hair said, "Most of Director Tang's movies contain a lot of philosophy of life. This time, this story about student entrepreneurship in the 1980s, I think it can also give us a lot of inspiration and let us
Understanding how young people of that era achieved success can give us something to learn from..."
The same scene happened everywhere. Before the premiere started, many media outlets were interviewing movie fans.
Not long after, celebrities and industry insiders arrived one after another and stepped onto the red carpet, attracting the attention of all movie fans.
For a time, the outside of the Beijing University Auditorium was filled with all kinds of cheers.
At 6 o'clock in the evening, Tang An and the crew arrived belatedly.
Leading everyone onto the red carpet, greetings from fans on both sides and accepting their cheers.
Even though there were quite a few students from Kyoto University among them, they were just like ordinary fans, shouting the names of their favorite stars.
As soon as I entered the interview area, reporters who were waiting for me immediately surrounded me.
"Director Tang, the total box office of "Transformers 2" has reached 314 million in just 14 days since its release, and it is hitting the 400 million mark. Are you confident that you can beat "Transformers 2" to win the summer box office championship again?"
Most of them were similar questions, and Tang An responded to them all with a smile.
"Of course... I am very confident in my work and in the audience. I also believe that this movie will not disappoint everyone."
...
There were many celebrities in the auditorium, and there were also some business tycoons, including Ma Yun himself.
At 7 o'clock in the evening, the premiere officially began. Wang Zhongjun, Tang An, Ma Yun, Wang Shi, New Oriental Troika, Wang Xiaoming, Deng Chao, Lu Yi and others took to the stage in front.
The host of the premiere is Tu Wei, who has remained unchanged for thousands of years. This time, the "Premiere" column of the movie channel will be broadcast live.
"Dear guests and audience, good evening to everyone!"
"Welcome to the world premiere of China's first reality-themed commercial blockbuster "Partners in China"..."
After an opening remarks, according to international practice, Tang An first talked about the original intention of making this movie.
Tang An said with emotion in front of thousands of viewers in the audience, "This is the best of times and the worst of times. It is an unfair time, but it is also fair. Diaosi counterattacks, Phoenix Man can become a
Tall, rich and handsome. The youth of every generation is full of songs and tears. Those
Those who have the courage to take responsibility and sacrifice are destined to gain more, or at least have a fuller life. I hope that when everyone looks back on their youth, they will have their own stories and their own excitement, just like in "Chinese Partners".
....."
Several business tycoons have watched the movie before, after all, other people's photos were used.
They also shared their thoughts on the movie without spoiling anything.
When the New Oriental Troika was asked what they thought about his experience being adapted into a movie, Yu Minghong first emphasized that the movie had nothing to do with the three of them.
"Actually, when Director Tang came to us, I told him not to copy our experiences, because our experiences are in the past tense and are fixed, while creation has infinite possibilities, which can be more exciting and thrilling...