This year’s Lunar New Year festival comes earlier. If you include the movies in January, there are seven or eight blockbusters alone.
Leading the charge is "Mulan", released on the 27th, starring Chen Kun and Zhao Wei, who just co-starred in "Painted Skin".
Bernard originally thought that "Painted Skin" starring them would earn 200 million at the box office, and "Mulan" starring these two would also have a guaranteed box office.
As a result, the box office did not reach the expected target. It only received 8 million on the first Friday, a 50% increase on Saturday to 12 million, the same 12 million on Sunday, and 32 million in the three days of the first weekend.
In the second week, it grossed 40 million again in 7 days, and the total box office in 10 days was 72 million.
Judging from this trend, there should be no problem if it exceeds 100 million.
However, last weekend, it made 6 million in a single day. Yesterday, Monday, it only took less than 2 million at the box office. It was a complete collapse.
The key is that the film's reputation is not bad, with a Douban score of 6.2, which is not low among period blockbusters.
In the cinema, Tang An met Zhang Ziming, director of Bernard's distribution department, and he was very puzzled when talking about the movie "Mulan".
"The publicity department has used all means, and theaters have sufficient film schedules. According to the data fed back by the research company, the reputation is not bad. I just don't know why yesterday's box office plummeted."
The subject matter is well-known, and the two leading actors are also among the most popular in the Mesozoic era. Previously, "Painted Skin" was a big hit, and the quality of the movie was passable, but I still can't figure out where the failure lies.
"Mr. Zhang, this is a common problem among Xiangjiang directors. The beginning of the movie is actually not bad. From Hua Mulan joining the army to Hua Mulan's first murder, it was all shot with ease.
There are a series of elements such as comedy, action, love line, etc. It is a mature start for a commercial movie. However, no matter how big the head is and what hat is worn, Ma Chucheng can just calmly film Mulan into a costume idol drama. There will be more involved later. Directors who have not received domestic traditional cultural education will not understand the essence of human nature from a historical perspective and a high position."
These Xiangjiang directors who come to the mainland to shoot costume films all look like birds of a feather, they have to play it deep.
"Report of Prosecution" is actually a little better, after all, not much is known about the assassination case.
But themes like Mulan and Red Cliff were completely destroyed.
"Director Tang, it's hard to find capable directors. Among the new directors from the mainland in recent years, Ning Hao went to Xiaoma, and Xu Zheng and Wu Ershan were poached by you, Director Tang." Zhang Ziming sighed.
If a movie fails, someone has to take the blame. The distribution is fine, the publicity is in place, the actors are fine, and the subject matter is fine. It can only be the director's problem.
"Actually, Hollywood's producer system is quite reasonable. Americans also don't understand our history and culture. However, the "Mulan" cartoon produced by Disney ten years ago was an imaginary version of history. It was light-hearted and funny, but the characters were very likable. , the reputation will be good.”
The American film "Mulan" grossed more than 300 million US dollars globally, seventh in the year, and 11 million in mainland China, ranking ninth in the mainland.
At that time, Cheng Long's "Glass Bottle" only had a box office of 20 million, and "Rush Hour" had a box office of 25 million.
"Mr. Zhang, I heard that you sold overseas copyrights and the money is still quite high?" Tang An asked again.
"We sold it, it's 80 million in total, we can barely make a loss."
Zhang Ziming sighed, out of a cost of 110 million, he recovered 80 million overseas and 3,000 in mainland China.
"With the addition of distribution fees and TV rights, there is still a bit of profit."
"Let's not talk about this. I am more worried about how this failure will affect "Painted Skin 2".
"Don't worry, Mr. Zhang. If you look at the comments on the Internet, most of the bad reviews are about the movie itself. As long as "Painted Skin 2" is filmed, there is no need to worry about the box office." Tang An waved his hand.
"I hope so."
Zhang Ziming talked and said that the company's listing date has been set. In December next year, after "Edge of Tomorrow" is released, it will use its strength to hit the Nasdaq and become the first domestic film and television cultural stock in the US stock market.
Tang An was chatting with Zhang Ziming, and occasionally someone would come up to talk to him. Wu Bo, who was greeting guests not far away, stared at him with resentment on his face.
A president, a director of the artist management department, and the company's only star were all poached by Tang An.
Coupled with the previous strategic mistakes in acquiring Chengtian, the stock price fell again and again. Wang Jinghua took the original artists to set up his own business, and Chengtian almost fell apart.
Now he just hopes that the box office of "The Storm 2" will give him some support and give him a chance to make a comeback.
Wu Bo straightened his collar, put away the anger on his face, put on a smile, and stepped forward.
"Dr. Tang, Mr. Zhang, welcome to join us."
"Hello, Mr. Wu."
"I wish Director Wu's new film will be a hit, and don't forget to invite me to the celebration party when the time comes." Tang An laughed.
"Absolutely." Wu Bo suppressed the anger in his heart and said without a smile.
It's useless to be angry at this time. It's possible that if you point at Tang An's nose and scold him, you will only be embarrassed.
Ai Hui has no longer invested in Chengtian. It is difficult to raise funds under the current situation. No one wants to sell Jiahe. The top priority is to get through this difficulty first.
After a few words, the premiere officially started, and the response was very enthusiastic. After all, Fengyun is a big IP.
Movies are just like that, full of fighting stunts, landslide-like collisions and blows.
There is no foreshadowing, no plot, no climax, it just unfolds inexplicably. People who have never read comics or TV series probably don’t know what it is about.
In fact, even if I have read the comics and TV series, I am still confused.
The male protagonists are all fighting machines, even facing beautiful women, they don't even move their eyebrows.
The ultimate boss, Jue Wushen, died early, and nearly a third of the final episode was turned into an exhibition match between the two brothers, with all kinds of gorgeous stunts.
There is almost no literary drama in the whole film. After careful counting, I found that the 100-minute movie has almost 200 lines, and dozens of lines were wasted by Cai Zhuoyan and Tang Yan calling them "Brother Feng" and "Brother Yun".
Tang Yan's appearance is also not good-looking, the stylist should have her shot.
However, watching Tang Yan shouting "Brother Yun" in the movie, some strange images suddenly flashed in my mind.
With a thought in mind, he leaned next to Tang Yan and whispered something in his ear.
Tang Yan, who was watching the movie seriously, suddenly turned red, spreading to his neck.
Tang Yan held the hem of his skirt with his hands, blushing and shaking his head.
...
At night, in the bedroom of a five-star hotel room, you can feel the cold even with the heater on.
The quilt on the large double bed is constantly changing shapes.
"Ah...I won't scream."
"Quick, scream or not, scream or not..."
"I...I don't...um..."
...
"a...Brother An...Brother An..."
...
The mandarin ducks are turned upside down by the red waves, and the passionate young master is ashamed of his slave family.
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