The Lunar New Year festival is in full swing, with the lead "Mulan" only taking in 10 million at the box office in its third week, a 75% drop from last week's 40 million, with a total box office of 82 million.
With the release of several consecutive blockbusters and such low box office and attendance rates, theaters have naturally begun to reduce their film schedules, with almost no hope of breaking through the 100 million yuan mark.
Zhao Wei and Chen Kun, two new generation stars, joined forces and ended in failure.
On the 9th, "The Storm 2" and "The Tomb" were released at the same time. The two films that were supposed to be rivals actually formed an alliance. Chengtian and China Film Group reached a cooperation, coordinated the screenings, carried each other's trailers, and arranged their positions.
The directors and actors on both sides seem to be fighting each other, but in fact they are just doing bundled marketing.
"Wind and Cloud 2" was released simultaneously in all countries in Southeast Asia and Australia. In an interview, Wu Bo actually shouted out his expectation of a box office of 600 million.
The third male lead in the film, Xie Tingfeng, had a sense of humor: "Could it be that the combined box office of Mars, Mercury, and Earth is 600 million?"
Naturally, it was Zhang Yimou who directed the blockbuster film "Three Guns" that made them collaborate again after three years.
Although there are no celebrities, as long as Zhang Yimou's signature is used, even if a few extras are recruited from Hengdian to be the protagonists, they cannot be compared.
When many people criticize Kobe, they will say that my grandma and O'Neal can win championships when they team up...
Dark volute~~~
In reality, to put it a little bit exaggerated, even if Zhang Yimou finds a dog as the protagonist, he can still attract the audience into the cinema...
Zhu Yanping, the director of "The Tomb" even said in an interview with reporters: "I know what the selling point of commercial films is, so when I heard Zhang Yimou himself singing rap in the theme song, I was scared to death."
A well-known director actually said such words that scared him to death. Even if he meant it as a joke, it was enough to show Zhang Yimou's intimidation.
As a result, the two blockbusters showed signs of fatigue even before "Three Guns" was released. "The Storm 2" only had a box office of 5 million on its first day, which was even worse than "Mulan" and failed miserably.
"The Tomb", which stars Jay Chou, Daoming Chen and Lin Chi-ling, only had a box office of 7.8 million on its first day, which was also not as high as "Mulan".
Jay Chou's box office appeal once again aroused doubts, and the success of "Slam Dunk" was called accidental.
All three blockbusters released during the Lunar New Year this year failed, and each one was worse than the last.
On the 10th, "Three Guns" hit the domestic film market and was released at 6 p.m. It took 11 million at the box office in 6 hours, which is slightly worse than the 15 million in 5 hours of "The City of Gold". After all, it was still There are two blockbusters sharing the screen time.
Tang An watched this film again. This should be the film that Zhang Yimou invested the least in the past ten years. It is said that he only spent 80 million.
But apart from his salary, some people believe him when he says 10 million.
The total number of extras in the film, including passerby A and officer and soldier B, is only 19.
In terms of props, there are only a simple house, a carriage, a pistol, a cannon, a safe, a knife, a pair of scissors, and a few pieces of clothing.
Most of the scenes were shot in a noodle shop, and the so-called vast northwest scenes were just a few panning shots as exterior scenes.
Compared to the previous big scenes, with thousands of extras performing at every turn, it was an unexpected turn. I almost lost my back and lost my eyesight.
But even if it was shot like this, your uncle is still your uncle, and he won 21 million the next day on Friday.
It's ordinary, a little worse than the summer movies "Transformers 2" and "Chinese Partners".
But on the third day, Saturday, the movie’s single-day box office soared to 39 million!
The number has almost doubled, and most movie theaters have been almost full since noon, recreating the grand occasion of the summer season!
39 million in a single day, which is also the single-day box office champion in Chinese film history!
Zhang Yimou is still the same Zhang Yimou, the number one director in China!
On the fourth day, Sunday, the box office was 31 million, and the total box office in the four days of release was 102 million!
It broke 100 million in four days, which also tied the record of "China Partners" breaking 100 million in four days.
However, "The Storm 2" only received a measly 27 million box office in the first five days.
"The Tomb" ranked second at the box office that week with 32 million.
As for "Mulan", there was only a pitiful box office of 900,000 left in the fourth week, let alone over 100 million, even 90 million is not even close to being touched.
On the evening of December 15th, China Film Corporation held a premiere for "Avatar".
James Cameron, his legend is still circulating in the world, and everyone in the industry is paying special attention to his movie.
It took 8 years to sharpen a sword and cost nearly 300 million. What kind of movie can be made!
It is not that there were no 3D movies in the past. "Journey to the Center of the Earth", "Up" and "Ice Age 2" released in the past two years are all 3D movies.
Ume Huaxing Cinema in Beijing is one of the only 11 IMAX screens in the country and one of the 8 film IMAX screens, 26 meters wide.
There are only three IMAX screens in the entire capital. The other two are at Shijingshan Wanda Cinema, which is 21 meters wide, and the Chinese Film Museum in Beijing, which is 27 meters wide. The latter is a digital IMAX screen.
Similarly, CSOT’s screen is also the world’s top IMAX screen.
If you want to rate the projection effect on the screen one by one,
Huaxing's imax film and metal screen can score 100 points.
imax digital & metal curtain, 99 points.
imax film & white screen, 96 points.
imax digital & white screen, 95 points.
Dolby dual-camera 3D & metal screen, 90 points.
Sony 4k, 3d & metal screen, 88 points.
Dolby dual-camera 3D & white screen, 86 points.
reald& metal curtain, 84 points.
Sony 4k 3d & white screen, 84 points.
2d & white screen, 80 minutes, this is the ordinary movie we usually watch.
xpan-d&metal curtain, 75 points.
xpan-d&white screen, 70 points.
Dolby stand-alone 3D & white screen, 65 points.
The effect of watching 3D special effects blockbusters is not only related to the movie itself, but the projection equipment and screen are also very important.
The effect of Dolby stand-alone 3D & white screen is not as good as that of 2D & white screen. This is why many people feel cheated after watching 3D movies.
Similarly, watching "Avatar" in Dolby stand-alone 3D and white screen is much different than watching it on IMAX film and metal screen.
To put it a bit exaggeratedly, after "Edge of Tomorrow" is shot, the effect on IMAX film and metal screen will be no worse than that of "Avatar" on Dolby stand-alone 3D and white screen, and may even be slightly better.
Dual-projector and single-projector are easy to understand, they are two projectors and one projector.
The effect of dual projectors is better. The two projectors project images for the left and right eyes respectively. This is the most direct and best effect. There is no loss in brightness, contrast, saturation and resolution.
However, there are relatively few dual-machine 3D systems in China because the cost is higher.
In China, it is generally a stand-alone system. The most commonly used one is Dolby 3D. A synchronized filter wheel is installed at the lens to separate the light into different wavebands and then receive them separately through glasses.
The Dolby 3D system is easy to modify and the glasses are cheap, costing dozens of dollars a pair, but Dolby 3D has a great impact on color performance.
For others, the 3D eyes of some systems are much more expensive, costing seven to eight hundred yuan a pair.
Similarly, metal curtains are rare in China, and if they are effective, they are naturally more expensive.
The ticket price is the same, and the cinema will definitely not install a metal screen or use a more expensive projection system.
However, "Avatar" was shot digitally, so the effect of film imax is not as good as digital imax.
Generally, when choosing a theater, it is best to choose an IMAX screen with a metal screen. Anyway, the ticket price is not much different. When the time comes to watch a stand-alone white screen 3D, I will scream for 50 cents for the special effects.
Or Dolby Dual 3D & Metal Screen, Sony 4k 3D & Metal Screen, the effect is also very good.