As "囧囧" broke the record for the highest single-day box office for a Chinese-language film, theaters have also temporarily increased their film schedules.
The unsold screenings of other movies have all been replaced by "囧囧". Even if one or two tickets are sold, the theater will try their best to refund them.
Although it is a bit unethical, if the audience bought the ticket, you must refund it.
Cinemas also have to make money. If you only sell one or two tickets in a theater, you won't even be able to get your money back.
After Tang An made an appointment with Xing Mei and Poly Wanhe, the film schedule reached 65%. Except for leaving 28% for "Little Soldiers", there was almost no room for other films to survive, and the box office was cut in half.
Yesterday, the average attendance rate on the second day of the Lunar New Year exceeded 80%. It was difficult to buy tickets for prime time in the evening without booking in advance.
Yesterday, it increased by another 4 million in a single day, reaching 39 million, which is only one step away from 40 million.
Almost all the major media and forums were dominated by "囧". Some media even called it the best comedy movie in the decade and called Xu Zheng a new generation comedy master.
Anyway, the praises and titles they deserve have been given to them.
At noon on the third day of the third year of junior high school, Tang An made an appointment with Liu Ge, vice president of Wanda Cinemas. Although 65% of the film schedule is already very high, judging from the attendance rate, "Thailand" still has the potential to rise, and more films are needed. .
"Mr. Liu, Wanda has developed very fast in the past two years. I remember that at the end of 2007, there were only more than 20 cinemas in the country. Now there are nearly 100. I think it won't be long before we can overtake Xingmei. It’s the largest theater chain in the country,” Tang An said with emotion.
Wanda has been one of the fastest-growing domestic cinema chain companies in the past two years. After all, it is backed by real estate giants.
Not all real estate developers can do well in theaters. After all, they are two industries.
There are real estate theater chains like Wanda and Poly Wanhe, both of which are backed by the largest real estate company in the country.
In addition to its own real estate business, Wanda's success is mainly due to its early cooperation with Warner America, which has first-class technical support, management, and operating concepts.
At that time, Wanda was not called Wanda, it was called Warner Wanda.
However, later Optoelectronics promulgated the "Several Opinions on the Introduction of Foreign Investment in the Cultural Sector", and the policy changed. Warner Wanda became Wanda, and its development became more and more rapid.
The world is vast and no one is bigger than our party’s policies. All the Hollywood giants have been driven away!
If it hadn't been for Star America's crazy expansion last year in order to go public, I'm afraid Wanda would have been the largest theater chain in the country.
However, Wanda's development is not easy. Liu Ge smiled bitterly and said, "Dr. Tang, theaters and film production classes are different. People don't just build a cinema and people come to see it. In fact, we have encountered a lot of problems in various provinces and cities across the country. resistance."
Tang An nodded to express his understanding, "It's probably the state-owned theater chains in various places. They have the support of local governments and it is really difficult to penetrate."
At present, domestic theater chains are still dominated by state-owned enterprises, and private theater chains cannot compare at all.
Among the top ten cinema chains in the country, there are four from the China Film Department, including United Cinemas, a subsidiary of Moying Group, and Jiangzhe Times Cinema, a subsidiary of Jiangzhe Film Group.
Six of the top ten theater lines are controlled by state-owned enterprises, the other two are real estate theater lines, and the other two are private theater lines.
Each provincial optoelectronics and film group also has theater chains, which firmly control the province's share, making it difficult for outsiders to get involved.
Tang An then chatted with Liu Ge about the management, construction and technical issues of the theater chain. Liu Ge also talked about some things about the theater chain, but he didn't say anything about confidentiality.
Liu Ge had previously promised to support "Lost in Thailand" and the arrangement of two blockbusters next year, and Tang An reciprocated the favor by promising an important supporting actress role in the movie.
Anyway, I didn’t shoot it myself, I just gave it to Wu Ershan. In exchange for the support of the second largest theater chain in the country, I made a lot of money.
As he spoke, Liu Ge smiled and said, "Is Mr. Tang preparing to form a theater chain?"
"I have this idea. China is not like Hollywood. Distribution companies cannot be involved in theaters. Isn't this just learning from Mr. Liu." Tang An nodded without hesitation.
Liu Ge smiled and disagreed. Theater chains are not so fun. These large theater chains in China are either backed by various optoelectronics, or they have large groups behind them.
Even if it is a small cinema, there is a 1.3k auditorium for more than 100 people, a 2k compatible 3D auditorium for more than 100 people, and a 2k auditorium for more than 200 people. Just three theaters. If they are placed in a relatively prosperous place in a second-tier city, the initial capital will increase.
The operating capital also needs to be reduced by 2 million.
There is also the local fire protection, which is a troublesome matter. Most cinemas in the country cannot meet the fire protection standards required by the country.
The market is not as big as it will be ten years ago. How can local theater chains let outsiders enter the market to compete with them so easily?
Therefore, Liu Ge is not worried at all about Tang An's competition with Wanda after establishing a theater chain company.
Tang An doesn't understand the theater industry either. He has never been in that industry, but there are professional people who can do professional things.
Wanda can only learn from this model, but he cannot replicate it.
He wanted to learn from the successful examples of Dadi Cinema, although later he took too big a step and was too radical.
Cinema chains generally have three models. The first one is like Wanda. Cinemas are assets of the cinema chain, and each cinema is a directly operated cinema chain.
The second type is that most of them are directly operated by theater chains, and some are franchised theaters.
The last one is Dadi Cinemas. There are very few directly operated cinemas, and most of them are franchised. It is precisely through this model that Dadi has rapidly grown from more than 300 cinemas in 2012 to nearly a thousand cinemas in 2018.
, more than 450 more than Wanda.
However, there are too many cinema chains to join, and the conditions are very loose. Many cinemas with poor quality and poor performance have been taken over by Dadi, and the dragons and snakes are mixed.
Later, among the top ten theater chains in the country, Dadi Cinema's attendance rate ranked second to last, only higher than China Film Group's figures.
Both the box office and revenue of a single cinema are far lower than the national average.
Moreover, management is also a very difficult problem. Dadi's cinemas have the highest number of box office thefts, use of "dual systems" to sell tickets, and omissions and concealment of box office reports in the country.
Dual system ticketing means that in addition to a pair of extranet systems, there is also a non-networked system.
Systems that are connected to the Internet will upload data every time a ticket is sold. Systems that are not connected to the Internet will naturally not be able to upload data and will not be counted in the box office.
During the most rampant period, nearly 60% of the movie theaters that illegally filled the box office were from Dadi Cinemas.
"By the way, Mr. Liu, didn't you Wanda establish a film and television production company? I heard that the registered capital is 700 million. Are there any big moves next year?" Tang An asked again.
Liu Ge shook his head, "The stage has just been set up, it's not that fast yet."
"That's right, we can't rush this matter." Tang An smiled.
Wanda entered the film and television production and distribution industry in the second half of last year, investing 700 million in cash at one time. With the addition of Wanda Cinemas, another giant is coming.