Chapter 390 Even the country dares to scold the moon
After Wanda was secured, the film schedule for "囧囧" once exceeded 70%, and almost all movie theaters across the country were showing the movie from morning to night.
Although the first-day box office of "Little Soldier" was 15 million, which was very good, it was not enough in front of "囧".
Moreover, the trend of "Little Soldier" is far inferior to that of "囧囧". The 15 million on the first day was already the highest single-day box office, but it fell to 13 million on the second day. The box office dropped at the beginning of the release. It really doesn't seem like a big deal. Looks strong.
However, "囧囧" is not all smooth sailing. Some people don't like it, let alone a movie.
Starting from the afternoon of the second day of the lunar new year, negative comments began to appear in some media, and some trolls appeared in various forums and post bars.
Most of them are in the self-media. These people don't even criticize a movie for money. Even Guo Jia dares to scold it.
This is also the reason for the chaos on the Internet. After all, the media can control it.
For example, if the editor of any media wrote a news article that insulted Tang An, Tang An could get that media to fire that person by spending some money.
If the self-media is not good, no one can fire them. They are paid to say any vicious things, no matter whether they are true or false.
Tang An listened to the public relations department's report in the office. The negative comments came from three places: the media, major forums and self-media.
It looked like it was a premeditated and organized action, and you could tell who did it with your eyes closed.
However, none of this will change the situation. Tang An just asked the public relations department to deal with it as usual and control it within a certain degree.
Turn on the computer and check out several major portal websites and websites such as Douban, Shiguang, and Tianya.
There is also Weibo, where many well-known film critics compare themselves.
What film critics sell is their reputation. No matter how good or thorough the analysis is, what can be better than criticizing a popular movie to enhance your reputation?
Although it will attract a lot of scolding from the audience, they don't care.
All they need is reputation, no matter how many people criticize him, it is still good.
Anyway, let’s just say that you viewers are too bad and your level is low.
I clicked on Weibo and flipped through it casually. The Weibo post of the editor-in-chief of "xx Weekly" was quite lively.
"There is no hope for Chinese movies. A lowly and vulgar movie like "Lost in Thailand" can be a big hit. This is a miracle of money-spreading audiences, and it is the beginning of a country moving towards money-spreading."
There is no one else who can easily rise to the national level.
Below, a group of movie fans are criticizing the editor-in-chief, and there are also some trolls who are trying to fish in troubled waters.
Tang An looked familiar to this name, and remembered it after thinking about it carefully.
Originally, when "囧囧" was released, this guy started criticizing me. Although it was different from this Weibo post, the meaning was similar.
Moreover, at that time, "A Feast for the King" and "1942" failed at the box office, and many public figures only talked about the three movies.
According to them, if they don't watch "A Feast for the King", the country will have no hope.
I haven't watched "1942", I just want to enjoy and be comfortable.
I went to see "囧", and it was like a country throwing money away from a country and people throwing money away.
Their logic has always been like this. Anyone who doesn't watch their movies is a **.
If they are literary people, they may still think that only reading poetry is a way to make progress, and anyone who reads novels is hopeless.
After reading the comments from fans below, there is one that is quite interesting.
"It's so difficult. I'm celebrating the New Year. I don't want to be taught the principles of universal values by high-end and profound directors. I just want to have fun. But when the public says this, I feel so ashamed. What should I do?"
I browsed Weibo again and found that many public intellectuals were criticizing "囧囧", but some public intellectuals also praised "囧囧", which shows that the public intellectuals group is not monolithic.
This is all childish. It became funny later when he criticized Zhang Yimou. A lot of public figures lined up on Weibo to light candles and curse Zhang Yimou to death.
Tang Anli didn't bother to pay attention to them. The power of these people was too weak and they basically had no impact on the box office.
Judging from the current situation, unless you are determined to spend tens of millions on negative marketing, it will be in vain.
The Spring Festival period has passed quickly, and apart from "囧", only "Big Soldier" is still active in the movie market.
Without Cheng Long and Wang Lihong, the combination did not have much effect. During the seven days of the Spring Festival, except for the 15 million on the first day of the Lunar New Year, the box office in the next six days was only 55 million. The average one day was less than 10 million, and the total box office in the seven days was 70 million.
The box office of "囧囧" has been rising every day since the second grade. In the third grade, due to the strong support of Wanda Cinemas, the single-day box office reached 45 million, becoming the domestic film with the highest single-day box office in the country. It is far behind the record of "Avatar"
The record is only 7 million.
Although "囧" does not have the advantages of 3D, the popularity of "Avatar" has greatly stimulated the movie market.
In the past, some audiences who did not go to movie theaters were more willing to go to movie theaters after experiencing the completely different difference between the big screen and the computer screen.
And during the Chinese New Year, we are always a little more generous than usual. For adults, playing cards and having a meal will cost more than one ticket, and children will also get lucky money.
In the following days, it took in 45 million, 43 million, 40 million, and 35 million respectively, tying the single-day box office record.
During the entire Spring Festival holiday and New Year's Eve, a total of 8 days, the total box office of "囧囧" has reached 305 million!
300 million in 8 days. It can be said that except for "Avatar", most box office records have been broken by "囧".
In the past few days, every day, the box office predictions of the media and the media have changed, from the original 300 million to 500 million.
On the eighth day of the Lunar New Year, with the box office success of "囧囧", I borrowed another 60 million yuan from the bank, of which 50 million yuan was used for the filming of "The Legend of Zhen Huan" and 10 million yuan was used for the subsequent promotion of "唄囧".
The original promotional fee for "囧" was only 20 million. Fortunately, there were no competitors at the same time. Many media and audiences spontaneously promoted the film.
However, the long holiday has passed, and we still need to strengthen publicity to stabilize the current trend.
Huayi Brothers Group just started construction today on the eighth day of the lunar month, and Wang Zhongjun’s face didn’t look very good.
"If you throw more than 10 million yuan into it, you can still hear some noise even if it is thrown into the sea. How come the box office of "囧囧" is not affected at all."
Starting from the second day of junior high school, more than 10 million yuan was spent on negative marketing for "囧" in just 6 days. However, no one was able to use it, and the box office continued to soar.
300 million in 8 days, Avatar only reached 225 million in 5 days, and it took 8 days to break 300 million.
There is still "Avatar" ahead of the big hit, so I don't know what it will be like.
More than 10 million yuan was spent in vain, and the specific executor Wang Zhonglei was helpless.
He suggested, "Brother, it seems that "囧囧" can't be stopped, so I'll just stop it."
"no!"
Wang Zhongjun denied it outright. The money had already been spent and it would be a waste to stop now. He was unwilling to do so.
"Well, let's wait two more days and see if the working day is still not affected."
"Also, contact Xu Zheng. He will soon break Tang An's record. I don't believe that he is willing to work for Tang An and give him a share of the high salary. He will poach him at all costs." Wang Zhongjun resented.
said.
After poaching so many of his senior executives, Wang Zhongjun wanted to see what Tang An's expression looked like when he poached Xu Zheng.
"Okay, let me go and talk. He seems to be promoting in Shanghai." Wang Zhonglei nodded.