"Director Tang, why do you want to make a pseudo-3D movie?"
"After becoming a company boss, have you forgotten your professional ethics as a director?"
"Just now you were righteously opposed to fake 3D movies. How can you tolerate the money you defrauded the audience?"
The moment the reporters reacted, Tang An was almost drowned out by their questions.
Tang An's reputation has always been very good since he started working in the industry. Each of the six movies he made has a Douban score of 7 or above.
Whether they are ordinary viewers or some viewers with sophisticated tastes, most of them recognize the movies he made.
Among the major domestic directors, Zhang Yimou had a huge stain with "Three Guns", and "House of Flying Daggers" and "The Golden Armor" were also criticized.
Feng Xiaogang also had a movie called "The Night Banquet" that was criticized miserably.
Needless to say, Brother Chen Kai, a movie "The Promise" can be remembered by the audience for 20 years.
None of the three major directors has never made a bad movie. Counting down the first-line directors, there are only a few directors who have only made one or two movies and have never made a bad movie.
Only Tang An has been in the industry for 6 years and has released 6 movies. None of them has been used as a tool to attack him. Even his opponents who are unhappy with him can't say anything in front of the public.
But now such a director wants to make fake 3D movies and defraud the audience of their money!
I'm so heartbroken! I'm so heartbroken!
Don’t think that reporters have no integrity and are just trying to make ends meet. These days, the impact of self-media on major media and print media has not been huge, and they all still have some conscience.
The audience was also waiting for Tang An's response. To them, this was almost a betrayal!
For people in the industry, although they knew that Tang An was prepared, even the reporter who started the topic just now arranged it himself.
But being prepared is one thing. The most important thing is whether you can deal with it calmly and let the incident pass smoothly without affecting the movie.
The celebration press conference has deteriorated and turned into a criticism meeting for Tang An.
After the reporters asked a lot of questions and it became quieter, Tang An picked up the microphone again and smiled calmly.
"I understand everyone's mood. In the past six months, there have indeed been many converted 3D movies of poor quality in the domestic film market. It is not an exaggeration to say that these converted 3D movies are pseudo-3D movies."
Tang An spoke in a leisurely manner, without an anxious explanation, but instead made the reporters and audience at the scene quiet down.
The character and reputation accumulated through 6 movies in 6 years are there, which is enough for many people to retain their trust in him.
If it were anyone else, they probably wouldn't even bother to listen to your explanation.
At the same time, they also look forward to Tang An giving a reasonable explanation that can convince them!
Tang An was also a little relieved. Later, a lot of bad movies with good box office success came out. Many people said why are you so serious about making good movies? It's not very difficult. Anyway, you can just pick a few famous stars and find a big IP.
Made money.
But that can only make money, not win reputation.
Even if the movie is a hit, in the eyes of the audience, you are just a bad film director, a garbage director. One day, your character will be ruined.
By then, even if a good movie is made, no one will buy it.
It's like the cry of wolf, which all children understand, but adults are blinded by interests.
Tang An wants to make money, no one wants to be an entertainment tycoon, media tycoon or even the world's richest man, he is a bastard.
But he also wants to be known as a good director in the hearts of the audience and a good director who makes good movies.
Thirty or forty years later, when talking about classic movies from the past, audiences will still think of him.
At that time, when the younger generation watched some rubbish movies, some people would say that movies nowadays are getting more and more rubbish. The movies made by Tang An in the past were all classics, and that was the real good movie.
Just like later, with the proliferation of buzzwords, the popularity of popular movies on the small and big screens, and bad movies and TV dramas making money, some people would slap them in the face with classic old songs and classic movies and TV dramas.
Tang An is just a common man, he has no lofty pursuits, all he wants is fame and fortune.
And reputation needs to be accumulated one high-quality movie after another!
The huge LCD monitor at the back lit up again, and Tang An began to tell everyone how those pseudo-3Ds were made.
"To put it simply, 3D shooting is usually done with two cameras, or one machine with two lenses. The two lenses adjust the level, distance, and angle to capture the images seen by the left and right eyes respectively. The audience wears professional 3D eyes to see the two images.
The final image of the picture will be a three-dimensional image.”
"The pseudo-3D we saw before just cut out the 2D picture to make two pictures that are exactly the same on the left and right, slightly staggered. This kind of film is the worst and can be seen even without 3D glasses."
"Here I will tell you how to identify authentic 3D products. Put on 3D glasses and open your left and right eyes in turn. If the pictures you see are the same, then this is a fake 3D product that is used to cheat money."
"If the picture you see is a little different, but the edges of objects such as glasses and hair look strange and have a twisting feeling as if the air is heated, then at least you spent a little money to cut out the image and turn it around."
"In real 3D, the left and right eyes see the picture differently. You can see the background blocked behind the foreground."
"It seems to be true. That movie "Su Qier" was so uncomfortable with glasses on. I took off my glasses to watch it, but I could still watch it."
"This explanation makes it clear that emotions are a 2D image that is cut out into the images of the left and right glasses."
"No, Tang An hasn't explained how he did "Edge of Tomorrow" yet."
"What's the difference if they're all converted? Let's take a look at the 2D version when the time comes. Don't expect 3D."
There was a low-pitched discussion at the scene again. Faced with doubts, Tang An was not anxious. The LCD screen behind him changed again, and a 3D modeling screen appeared.
"There is also a method of converting to 3D. After hundreds of calculations from the 2D images that have been taken, the 3D data is calculated for each shot, and the three-dimensional scene is restored to make a 3D model. Some cannot be calculated.
It is necessary to carry out artificial 3D modeling and finally use two machines to render the three-dimensional picture."
The entire 3D modeling process is displayed on the LCD screen. Every data can be explained better by professionals.
But whether the audience believes it or not depends not on how professional your explanation is, but on how much the audience trusts you.
Therefore, it is easier for fans to believe the words of public figures and big stars, but no one believes those experts who are not well-known.
"There is no distinction between authenticity and authenticity of 3D, only good or bad. There are also many shots in "Avatar" that were shot with 2D cameras and then converted into 3D later. But people spent time and money on it, and it doesn't look like anything.
Obvious shortcomings!”
"The 3D effects of the two 3D cartoons "Ice Age 3" and "How to Train Your Dragon" are very good. The cartoons are all produced by CG and are not shot with 3D cameras. The effects are still very good, so not all of them are converted to 3D.
The quality of the movie is not good, but as long as you spend money and time, you can still create real 3D effects."
"Currently, it only costs RMB 5 million to convert a 3D movie into a 3D movie in China by simply cutting out images, and it costs nothing to just make subtitles. However, the 3D conversion cost for "Edge of Tomorrow" is nearly RMB 50 million, and it is produced by three of the most advanced special effects companies in the country.
Thousands of professional special effects talents spent half a year, and I believe the final 3D effect will satisfy the audience!"
"I also ask my movie fans who have always supported me to continue to believe in me. "Edge of Tomorrow" will be a real 3D movie and will not disappoint everyone!"
Tang An did not use a lot of professional terminology to fool these reporters and the audience, creating a sense of superiority and incomprehension.
Instead, the simplest and easiest-to-understand method was used, and the conversion process of various methods was covered up on the big screen one by one.
At least it is easier to understand this way, and the groups of numbers are more intuitive, which makes the audience and reporters trust him even more.
"It turns out that those converted 3D movies only cost 5 million, but Mader's ticket price has doubled!"
"It's cheap but not good. The effect of 50 million will definitely be better than that of 5 million."
"But after all, it is a transformation. Can something made with a computer be real?"
"Aren't animated movies also made by computers? The effect of "Ice Age 3" is very good!"
"I don't think Tang An will make a 33D to make money. Those previous movies were all very good."
These are all his fans at the scene, so naturally they choose to believe him for the time being.
But this is far from enough. As for the media, it is impossible for Tang An and others to bribe all the media. Besides, there are also a large number of self-media.
The focus of the subsequent publicity and public relations was to continuously release some exciting trailers and hold large-scale screenings in various provinces and cities across the country half a month before the movie was released.
Choose a 3D screening room with better equipment and send someone to take care of the copies. You don't have to worry about piracy.
The press conference didn't end until one o'clock at noon. After seeing off the reporters and the audience, there was another banquet.
Tang An, Yu Dong, Wang Changtian, and Qin Hong held a meeting with the public relations and publicity departments of their respective companies to exchange public relations plans.
There was a premiere ceremony at the Tangshan Stadium in the evening, and Tang An wanted to see how Wang Zhongjun was feeling now.