"Shocked! Tang An's new film is actually fake 3D!"
"Mainland's first hard science fiction 3D movie turned out to be a joke. "Edge of Tomorrow" relies on 3D gimmicks to make money?"
"Is it the corruption of capital or the loss of professional ethics? Tang An's new movie is actually converted to 3D!"
"There is no authenticity in 3D, only good or bad. The famous director Tang An's new film challenges the conversion to 3D. Let's wait and see."
"The science fiction blockbuster "Edge of Tomorrow" will choose to be converted to 3D, director Tang An reveals the inside story of the conversion to 3D industry"
"3D conversion ≠ pseudo-3D. "Avatar" actually also uses 3D conversion technology. Can you tell the difference?"
"Where is 3D technology going? Exclusive interview with the art director of Tiangong Yicai, the top domestic special effects company"
"The 3D conversion can also achieve very good 3D effects. With 50 million yuan, more than 1,000 professional special effects people, and half a year later, "Edge of Tomorrow" justifies the 3D conversion!"
With the advent of the Internet age, the transmission of information is getting faster and faster. In the past, news that happened today may not be spread all over the world until the next day.
Of course, there is no limit to some breaking news!
The celebration press conference started at 10:30, and it was almost 11:30 before Tang An announced the news that "Edge of Tomorrow" would be converted to 3D. The press conference ended at 1 pm.
But at 12 noon, the news had already spread through phone calls, text messages, etc.
Although there are many media and reporters who complain with their eyes closed, the public relations capabilities of the four major groups are absolutely unprecedented. It can even be said that they have gathered half of the resources of the entertainment industry.
Needless to say, Guangxian has maintained very good relationships with hundreds of TV stations across the country, organized hundreds of music, film and television events, and is at least the top two in the entire entertainment industry in terms of publicity capabilities!
Xingmei Media is not just a theater chain, and the word "media" in the suffix is not a pretense.
The one with weaker publicity capabilities is probably Hantang Media, but now there are nearly thirty self-media studios under the Hantang Media Propaganda Department, and Tang An's relationship with major media is not bad.
Of course, the most important thing is money!
The summer season is halfway through, "Painted Skin 2" has already reached the second half of its release, "Tangshan Earthquake" won't be officially released until tomorrow, and almost half of the media are reporting on the conversion of "Edge of Tomorrow" into 3D.
In just two hours, this matter spread all over the Internet.
All of a sudden, a lot of ghosts and monsters appeared, some revealed their identities and made accusations.
Most of them still don't have the guts. After all, this is not just Tang An's film, but the four major groups cannot be offended by anyone.
If only one group is involved, the worst possible outcome is that they won't cooperate in the future, but these four big companies will always need help from them.
The audience's reaction was also expected. They didn't believe it at first. They never expected that Tang An would do such a thing to cheat money.
After it was confirmed, many loyal fans still retained their trust, and more casual fans turned negative.
However, Tang An and his team's public relations were quickly in place. Almost at the same time, several long-form news articles were published on major portal websites, detailing how real 3D effects could be achieved through 3D conversion.
Many popular science posts appeared in various forums, related forums, and Weibo influencers, and a large number of trolls were dispatched.
The public relations department also contacted the TV station and invited the heads of the three special effects companies involved in the production to record the program. Some magazines and online media also invited professional special effects producers for exclusive interviews.
Until 5 p.m., the discussion about the 3D conversion of "Edge of Tomorrow" has overshadowed all summer movies.
The effect of public relations is very significant. At least the current public opinion is favorable to Tang An. According to rough statistics, half of the people still trust Tang An, and the other 30% stubbornly believe that Tang An is a money trap.
20% of people have a neutral attitude. You will know after watching the movie after it is released.
In a hotel near the Tangshan Stadium, Wang Zhongjun was waiting for the premiere ceremony of "Tangshan Earthquake" to begin.
The new movie is about to be released, which is supposed to be the harvest time, but Wang Zhongjun is not feeling the joy of harvest at all now!
In the hotel suite, Wang Zhongjun frowned while watching the news on the Internet.
This was originally something he was planning to reveal in mid-November when "Edge of Tomorrow" was about to be released to catch him off guard and create negative public relations. Unexpectedly, Tang An actually admitted it to himself in advance.
There are still more than four months left until December, which is enough time for the other party to deal with it calmly.
Moreover, looking at the current situation on the Internet, it is clear that Tang An has been well prepared, and his public relations capabilities are not ambiguous at all.
But this is not the most important thing. The premiere ceremony of "Tangshan Earthquake" is held tonight and will be released on a large scale in China tomorrow. If it is exposed at this time, it will definitely affect the promotion of the movie.
If this hadn't been announced specifically when "Tangshan Earthquake" was released to trick him, Wang Zhongjun wouldn't have believed it even if he beat Tang An to death.
"Everyone has seen the current situation. Nowadays, most of the entertainment news copyrights, as well as various forums and Weibo are full of "Edge of Tomorrow" news. In the next few days, our publicity work will face great challenges. I don’t care what methods you use in the publicity department and public relations department, they must not affect the movie’s box office!”
Wang Zhongjun ordered several people with a serious face!
As a listed company, the success or failure of every major project is related to the confidence of external investors and shareholders in the company, and may even cause a significant increase or decrease in the company's market value.
Moreover, Huayi is joining forces with Ping An Insurance and Hengda Real Estate to enter the real estate industry and develop live entertainment projects. This is a project that starts with a billion dollars. The louder Huayi's brand is, the more naming fees, shares, and loans they will get from it.
Although the situation is a bit grim, the heads of the Propaganda Department and Public Relations Department can only respond in one fell swoop, ensuring that they will do a good job in promoting the movie and will not affect the box office.
"There are still many people who believe in the 3D effects of "Edge of Tomorrow", how about we also take action?" Wang Zhonglei suggested from the side.
"no!"
Wang Zhongjun rejected it without thinking.
"What we need now is for his matter to calm down. If we get involved, the momentum will become louder and louder, which will be even more detrimental to us!"
Wang Zhongjun can only suffer a loss. He originally decided to do negative marketing on this matter, but now he cannot participate for the sake of the overall situation.
If Hua Yi also participated and overshadowed the "Tang-Shantou Earthquake", he would have lost both his wife and his troops.
Now I can only drop the sesame seeds and keep the watermelon.
After giving instructions to the heads of the two departments, the premiere ceremony was about to begin, and Wang Zhongjun had no choice but to get the premiere done first.
Arriving at the Tangshan Stadium, before the premiere, the person Wang Zhongjun least wanted to see now turned up.
Looking at Tang An who was greeting others and walking in, Wang Zhongjun's face twitched unnaturally and his eyes were full of anger!
ps: From September 30th to October 6th, 10,000 words will be updated every day. There is a like activity. I hope everyone will click it. The more people like it, the monthly ticket red envelope can be doubled.
Now it has 37,000 collections. If 20,000 people like it, it will be doubled by 1.5 times. If you don’t mind it, please help me.
Although if it is doubled four or five times, I am not qualified to be on the list, but it would be great to have more monthly tickets and be more attractive.
Of course, it may not be possible. After all, I only have 3 days off. 70,000 words in 3 days is too difficult, so I can only try my best!