Four hundred and ninety-third double eleven battle!
The large conference room of more than 200 square meters was filled with more than 30 middle-level managers from the three major departments of the group.
The atmosphere in the huge conference room was a bit tense.
Tang An frowned and asked, "Focus really raised the price, even by 15%?"
Director of the Propaganda Department Zhu Mo nodded helplessly, "Yes, I just received the news."
"Is the price increase across the board or just for us?"
"This is not certain yet, I need time to investigate."
Tang An frowned again!
It's obvious that Huayi has done its best.
As a 100-billion-dollar advertising giant, Focus Media has almost monopolized the domestic indoor LCD billboard business and is an indispensable part of publicity.
The entrepreneurial history of its founder Jiang Nanchun is also legendary. He started from scratch and launched Focus Operations on Nasdaq in just 11 years. Today, it has a market value of hundreds of billions.
The reason why he started his business is also ridiculous. When he was in college, Jiang Nanchun was very talented in literature and served as the president of the poetry club. However, when he invited a girl to dance at a dance, she said, "What is the difference between a poet and a poor person?", and he was deeply moved.
It stung him.
After graduation, I joined an advertising company and took over 40% of the company's performance alone.
From then on, he ran business during the day and dance clubs at night, and juggled up to 14 "girlfriends" at most.
In order to please the girls, he bought flowers together at a flower shop one Christmas and distributed them separately in order to get a 45% discount.
Unexpectedly, the courier took the list and delivered it one by one, which made Jiang Nanchun slip up.
This tragic "accident" made him realize the truth: when running a business, you cannot control operating costs too tightly, otherwise things will easily go wrong.
Later, he opened his own company, specializing in indoor advertising and installing LCD monitors in major office buildings.
At that time, his future was unknown, but Nokia helped him.
Over there, Nokia is promoting a business mobile phone with handwriting input, and has two versions of advertisements: "Robot" and "Sword-Back Samurai".
The former is broadcast on Modu TV Station, and the latter is broadcast on the display screen of Jiang Nanchun's office building.
Consumers flocked to the store so quickly that they couldn't remember the model of the phone, but only remembered "there is a sword" in the advertisement.
From then on, when Nokia wanted to launch high-end mobile phones, Jiang Nanchun was the first one to come to him, creating a legend in the advertising industry.
When Jiang Nanchun was only 32 years old, Focus was listed on Nasdaq.
Of course, no matter how awesome Jiang Nanchun was, he later accepted Ah Li’s 15 billion cash investment and recognized Ma’s father as his eldest brother.
The success of Huayi cannot be separated from the help of Focus. Jiang Nanchun is the third largest shareholder of Huayi, second only to the Wang brothers.
Feng Xiaogang, the group of artists brought by Wang Jinghua, Focus' publicity and support, and a series of other conditions contributed to the position of the boss of Huayi Private Film and Television Company.
This time on Double Eleven Huayi's "Waiting for the Wind" and "Predecessor Strategy" competed against each other. Unexpectedly, Huayi actually persuaded Focus.
Without indoor advertising, other well-established domestic advertising companies of the same type have long been acquired by Jiang Nanchun. There have been fifty or sixty mergers and acquisitions, large and small.
Tang An thought for a while and said, "Strengthen the relationship with advertisers such as China Television and Air America, and don't let go of the Bright Corner Media that recently installed a display screen in the bathroom."
Then Tang An remembered that China Television Media would encounter a big difficulty next year, with its stock price plummeting, and then he wished Xiao He who was recording next to him.
"From now on, pay attention to the trends of China Television Media."
"Okay Chairman." Xiao He nodded and took notes.
Although the country will dismantle indoor and outdoor advertising screens on a large scale in the future, China Television Media mainly produces mobile digital TV, so the impact will be relatively small.
Offline promotion without focus indoor advertising will undoubtedly lose to Huayi.
As for increasing the price by 15%, that’s impossible!
Fortunately, online publicity is now more important. The publicity department already has nearly 40 self-media studios, and the scale of the online navy is one of the largest in the country. Even if there are no advertisements for treasures, it is only a 50-50 ratio.
Tang An also asked Zhu Mo to find Jingdong. Last year’s huge sales during Double Eleven also stimulated other e-commerce platforms.
There was a two-hour meeting, and the promotion was nothing more than fighting for channels, money, people, and topics.
The channels, people, and topics are all the same, and the money invested is the decisive factor.
The showdown between two low-budget films in the film market in November erupted into a publicity campaign comparable to that of a commercial blockbuster.
Before the release of "Waiting for the Wind", the main thing was to involve Teng Huatao and Bao Jingjing as the director and screenwriter of "Love Is Not Blind" to speculate on the scandals between the male and female protagonists. From time to time, Wang Xiaoming was also involved.
"Ex Guide" relies on non-stop publishing of some minor conflicts between the several leading actors, ex-girlfriend's wedding, Han Geng and Wan Qian's sex scene, all kinds of joys and sorrows, and jokes.
The overwhelming publicity is pouring down, as if the Lunar New Year is coming early.
As the 10th approaches, the domestic and overseas shares of "The Secret of the Dragon" are gradually arriving.
The domestic box office is 900 million, the production share + distribution share is 387 million, and the overseas revenue is 22 million US dollars, which is a total of 150 million, plus various domestic copyrights and in-film advertising, there are also 20 million.
The revenue brought by "The Secret of the Dragon" is 557 million.
The cost of the movie is 220 million production fees plus 80 million promotion fees, with a net profit of 257 million.
After paying off the bank loan of 150 million, there will still be 402 million left.
80 million of the original 100 million yuan on the company's books was spent on publicity, but "Bu Bu Jing Xin" has been sold to the three major TV stations of Jiangsu, Zhejiang, Jingcheng, and Anwei for a single episode of 2.5 million, and 100 million was recovered.
cash.
A few early episodes of "Why Sheng Xiao Mo" were edited and watched by TV stations. Four TV stations in Jiangsu, Zhejiang, Dongfang, Shandong and Jiangnan offered an offer of 3 million for an episode, and also received 105 million in cash.
After repaying the 80 million loan for two TV series, the group now has 547 million available cash.
Tang An directly approved 35 million yuan with a wave of his hand, which was used to promote this small-budget film with an investment of only 12 million yuan.
As the movie approached its release, the Han and Tang propaganda campaigns became more intense, and Huayi also increased investment in promotions.
On the afternoon of November 10th, Huayi Brothers Group.
"The theaters have given 42% of the first-day film schedule, and Han and Tang's "The Predecessor" only has 35%. With the exception of "Rise of the Planet of the Apes," most of the film schedule has been occupied by our two films.
"
Before the screening, Wang Zhongjun listened to the report in the office.
"Okay, we have the upper hand in film scheduling and publicity, and Teng Huatao has the reputation of "Thirty-day Love", so he won't lose to Han and Tang this time no matter what!"
Wang Zhongjun was already quite old, so he couldn't help but get excited at this time.
Except for "Tangshan Earthquake" which beat "Painted Skin 2", Huayi has never won against the Han and Tang Dynasties.
Although this is a low-budget movie, it can still wipe out Wang Zhongjun's bad luck!