Four hundred and ninetieth chapters temporarily hold one
At 6 pm on November 10, 2011, the Hantang International Cinema in Xinao Store of Tianhong Shopping Center of Beijing Olympic Sports Center was holding a premiere ceremony for the movie "The Ex-Raiders".
Up to now, the Han and Tang Cinemas have opened nearly a hundred cinemas across the country. Although most of them are located in second- and third-tier cities and counties, they have also built new luxury cinemas in several major cities, all with seven or eight halls. This one in Beijing
There is also a hall for thousands of people.
The Olympic Sports Center Tianhong opened only two months ago, although it is outside the Third Ring Road and far away from the CBD.
However, there are many nearby communities, primary and secondary schools, and universities, and it has become a new shopping and leisure center in the North Fourth Ring Road.
And there is only one Poly Cinema nearby, which is a great advantage.
It was the first time to hold a premiere in his home stadium, and Tang An's mood was also different.
"Hello, Mr. Li."
"Mr. Zhao is here, please come in."
"Mr. Qian, welcome to visit."
Huayi is also holding a premiere today, but there are also many people coming from Tang An.
Even several major theater chains sent people over, and Huang Qun, the general manager of the New Film Alliance Cinema Chain, was complaining that Tang An was already focused on film and television production and distribution, and he wanted to compete with the theater chains for the market.
"Director Tang, you are not very kind. You are trying to steal business from us."
Tang An waved his hand and said with a smile, "Mr. Huang, what you said is serious. New Film Alliance is one of the top five cinema chains in the country. The entire Dongzhimen business district is your cinema. I only opened two cinemas in the capital.
.”
It’s all a joke, there is still a lot of territory in the movie theater market waiting for major theater chains to occupy it.
What's more, Tang An is targeting the market in small cities and county towns, and there is not much conflict with these major theater chains that mainly operate in first- and second-tier cities.
People from Bernard, Guangxian, Xiaoma, LeTV, Xingmei, and Wanda almost arrived soon after.
Some friends who are not in the film and television industry also came to support us. Cao Wei, CEO of Xinlang and CEO of Xinlang Weibo, was personally present.
"Hello, Mr. Cao, welcome to join us."
Tang An quickly greeted him.
Nowadays, Xinlang Weibo is developing more and more rapidly, occupying the vast majority of social media shares.
Even if Tengxun later launched Tengxun Weibo, it did not affect the status of Xinlang Weibo at all.
What's more, Weibo now accounts for a very important proportion of online publicity.
As for Cao Wei's purpose of coming, Tang An also knew.
As early as half a month ago, Xinlang had the intention to invest in Tudou and had been discussing cooperation with Wang Wei for half a month.
Naturally, all of this cannot be circumvented by Tang An, the major shareholder. He holds 24.7% of the shares. As long as he takes the shares of any two of Kaixin Asia, idg, and GGV Capital, he can reach at least 48%.
By acquiring some small shareholders, we can achieve absolute control of Tudou.
Of course it would be good to collaborate with Xinlang, but we didn’t discuss it in the screening room. We chatted casually and then sat back and waited for the premiere ceremony to begin.
At 7 o'clock in the evening, the premiere ceremony officially started, but Tang An did not come on stage, leaving Chen Guofu to go up on behalf of the company.
At almost 7:40, the movie started showing.
This film was still produced by Shengtang Studio and Tian Yusheng themselves. Tang An only invested in it, inserted a heroine into it, and did not interfere in the production of the film.
Basically it is still the original plot, comedy and romance film.
If you just look at the title and the starring role, many people will probably think it is a vulgar web drama.
The movie was actually pretty good, and the much-criticized heroine was much better after she was replaced by Wan Qian.
The opening scene of the wedding where the bride and groom’s exes gathered together was tense and funny.
The plot is both sad and happy, and can arouse the audience's emotions at any time. After all, it is a film that is very close to people's lives. Who can live without a few exes?
Although there are many dirty jokes in the plot, they are very down-to-earth and not too harsh when mixed together.
The actors themselves also fit the roles quite well. Although there is no breakthrough in their acting skills, and the acting skills of the two male protagonists are not as good as Wan Qian and Wang Likun, they are enough.
The 105-minute movie ended quickly and ended with Han Geng and Wan Qian meeting on the street.
"Hello ex-husband."
"Hello ex-wife."
The premiere ended with applause and scattered chokes from the audience. Judging from the audience's reaction, it was relatively successful.
At the celebration banquet, Tang An toasted to the creators.
"Director Tian, thank you for your hard work. The audience responded very well. You have completed a good work."
Tian Yusheng said gratefully, "Thank you, Mr. Tang, for giving me this opportunity."
"Thank you, Mr. Tang."
"Honoring Tang Dong."
After having a drink, Tang An smiled again and said, "Han Geng, you probably won't be able to wash away your playboy image after this movie."
Han Geng smiled bitterly and shook his head.
"Deng Kai also acted well. It's a little different from the original "Now You See Me"."
"It's you, Mr. Tang, who gave me the chance." Deng Kai said quickly.
"But you two are still not as good at acting as other girls. Ren Wan Qian and Wang Likun are much better than you. If you really want to develop on the big screen, you need to improve your acting skills."
We chatted casually, had a few drinks with senior executives of major companies, and then went to a small conference room in the hotel with Cao Wei.
"Mr. Cao, I welcome Xinlang's investment. I wonder how Xinlang plans to cooperate with Tudou?"
Going straight to the point, Xinlang cannot just invest and wait for the price to rise, there must be business cooperation.
Unlike other capitals, Tang An was not very involved in Tudou's operations. On the contrary, he arranged for the group's vice president to travel to Tudou to serve as president.
Since the beginning of this year, due to the success of some of the strategic directions proposed by Tang An through Zhouyou, the stock price has risen to US$750 million from US$600 million on the day of listing, a continuous increase of 25%.
With the support of shareholders such as idg, Kaiyuan Capital, Today Capital, GGV Capital, and JAFCO Asia, Zhou You has been promoted to COO of Tudou.com.
Even if Wang Wei still holds 25% of the voting rights, he does not have as much say as so many shareholders joining forces.
Whoever can bring profits to shareholders will have greater say.
Cao Wei's cooperation idea is inseparable from Tang An's support.
"Dr. Tang, we are already building a "video homepage" product for hot words such as movies and TV series. Through the link of the video homepage, users can jump directly to Tudou.com to watch movies. This will bring a lot of traffic to Tudou.com.
.”
Cao Wei opened his mouth with a generous condition. At present, less than 20% of the video website's traffic comes from search, and the rest comes from various forums and other community platforms.
If you have access to the traffic of Xinlang Weibo, it will undoubtedly be a huge advantage.
This cooperation alone would be impossible for Wang Wei or anyone else to refuse.
And Xinlang is not without requirements. They want to hand over all their video storage to Tudou to save a lot of bandwidth and maintenance costs.
Moreover, videos shared on Weibo will also be open to all websites. Tudou needs to spend resources on promotion, and Weibo can also collect part of the advertising share.
The general direction has been finalized verbally for the time being, and Cao Wei will lead people to discuss with Tudou management about the specifics.
Cao Wei then mentioned the first Weibo Night Awards Ceremony in two months and asked Tang An to bring his actors to attend.
This was the previous Xinlang Internet Festival, a private awards evening with various evaluations and selections. Many awards were selected by voting on Weibo. Later, the influence and exposure were not bad.
Tang An also agreed to take people on a trip to win some prizes.
In the early morning of the 11th, two movies, "The Ex-Raiders" and "Waiting for the Wind," were officially released in the domestic film market.
The audience of both movies is young people, and the box office for odd-hour screenings is also quite large.
The first-day box office results of the two movies were released on the 12th. "Strategy of the Ex" took a high box office of 12 million on its first day.
However, the box office champion that day was "Waiting for the Wind", which took in 16 million at the box office on the first day thanks to its reputation as the sequel to "Love Is Not Blind", effective publicity, and deliberately hyped-up scandals.
"The Singles' Day war begins! On November 11, 2011, the sequel to "33 Days of Love", "Waiting for the Wind," once again won the single-day box office championship!"
When Wang Zhongjun saw such news in the company early in the morning, he felt so happy that he finally felt overwhelmed by Tang An.