The Spring Festival of 2012 has begun. The doomsday that was previously rumored to be miraculous has not yet come, and everyone is still living a festive and joyful New Year.
In fact, the original rumors of the end of the world have now disappeared, even when 2012 was approaching, no one mentioned it.
Any news is timely, and "Detective Chinatown" has undoubtedly replaced all previous movies and become the most popular movie now.
After all, the full name of this movie is "Lost in Thailand: Detective Chinatown", and it has many potential viewers of the "Lost in the Bank" series.
Coupled with a large-scale publicity campaign, it attracted widespread attention in the days leading up to its release.
Initially, most of the audience were skeptical about this movie. Liu Haoran was only 14 years old and the director was also a newcomer. Even with Chen Guofu's support, the audience could not trust it.
Moreover, Deng Chao's previous films "Assembly" and "China Partners" are not comparable to comedy. Only "Now You See Me" has comedy elements.
In addition, such a bad movie as "Painting on the Wall" was released less than half a year ago, which led many people to wonder if it was a comedy at first impression.
Or even if it's a comedy, it's the kind of cheesy comedy that sucks.
The wonderful posters and promotional videos carefully produced before the release have slightly dispelled fans' suspicions, but they still remain skeptical.
But after all, it is the first newly released blockbuster, and coupled with the festive atmosphere of the Spring Festival, there are still many audiences going to the movie on New Year's Eve.
Since only two or three movies were released, theaters gave "Detective Chinatown" 58% of the first-day schedule.
The film's performance did not disappoint the theater chain and Tang An, with the first-day box office reaching 48 million.
Without 3D, without IMAX, even on New Year's Eve, the box office on the first day was still a big hit.
The number of fans accumulated by "囧囧" is terrifying, and many people basically come here for the first two words of the film's title.
Not only has the box office exploded, but word-of-mouth has also been on the rise, and the rating on professional websites has even reached over 8.5 points.
At the beginning, most of the audience's expectations had dropped due to the change of actors and directors. As a result, the quality of the film was unexpectedly good, and naturally they gave it higher evaluations.
Positive reviews can be seen everywhere on the Internet, and major media have also reported on the release of the movie at large lengths, and praise reviews have been issued one after another.
Even the large-scale, national official news media directly led by the Propaganda Department of the Central Committee of the Communist Party of China gave the film high praise: "It is a sincere work that perfectly combines full of comedy with rigorous logic and solid detective reasoning."
Then on the first day of the new year, although four movies were released, the film schedule was not affected at all, and instead increased to 60%. The single-day box office exceeded the 60 million mark, with a total box office of 108 million.
"The Good News", which was released for 2 days before, received 14 million in these two days, with a total box office of 30 million, which was greatly affected.
However, "The War", which was released for 5 days, was of a different genre and had little impact. It earned 17 million in two days, with a total box office of 52 million.
Among the several movies released on the first day of the Lunar New Year, "Crazy Dinner" starring Huang Bo, Fan Wei and Liu Hua took in 5 million at the box office on the first day.
Baodao romantic comedy "New Born" sold 4 million on its first day.
The small-budget comedy movie "Just Kidding" starring Yue Yuncheng, Jia Lin, Yu Qian and others earned 300,000 on the first day.
This is a film distributed by Dadi, and they are not willing to just be a theater chain. Many theater companies can set up distribution companies to get a piece of the pie.
There is also a costume children's comedy "Yue Fei, a hero since ancient times", which grossed 50,000 yuan on the first day.
This is released by Oscar Cinemas, a subsidiary of Henan Film Group. As a local cinema company in southern Henan, Oscar Cinemas accounts for nearly half of the entire southern Henan film market.
Relying on its own theater chains and control of projection terminals, dozens of domestic theater chains, large and small, have begun to get involved in film distribution.
These theater companies all chose to test the distribution market with low-cost comedy movies, but none of them succeeded.
The biggest investment was "Dong Cheng Xi Ji 2011", which Dadi Cinema invested 50 million last year. It only received 70 million at the box office. Counting theaters, the distribution share is probably not even able to recoup the money.
Basically, no theater chain has been involved in film and television production and successful distribution.
On the second day of the Lunar New Year, two new films were released, and the film schedule of "Detective Chinatown" increased by another 3 points, with a box office of 66 million in a single day.
Among the two new films, "The Rescuers" invested by Starlight received RMB 600,000 on the first day.
In this star-studded movie, the heroine is of course Jing Tian, and her co-star is Huo Jianhua.
What's even weirder is that the director is actually Lin Zichong. You don't even have to think about it. It's a success.
There is also a thriller and suspense movie distributed by Hengye. This distribution company is known as a professional thriller company and is especially good at distributing some low-cost thriller and suspense movies.
But only a ghost would watch a movie like this during the Chinese New Year, and it only earned 300,000 yuan in a single day.
On the third and fourth days of the Lunar New Year, the film schedule of "Detective Chinatown" has reached 70%. After the fermentation of word-of-mouth and the unremitting publicity of Han and Tang Dynasties, the box office in a single day exceeded the 70 million mark, and it earned 145 million in two days.
After 5 days of release, the total box office reached 323 million, sweeping the Spring Festival stalls.
There are also nearly ten low-budget movies released during the same period, most of which are comedies, hoping to make a fortune during the Spring Festival.
But these results are only 20,000 to 300,000 in a single day at most, and it is difficult for the total box office to exceed 5 million.
However, for a small-budget movie, it may only cost about 1 million, and if it gets 5 million at the box office, it will still make some money.
Moreover, some low-budget movies take a different approach and are quite creative.
On the fourth day of the Lunar New Year, a "transgender movie" was released, starring Lin Zhiying and Yao Di, and the box office on the first day reached 1.5 million.
This is also the first transgender movie in China, and the gimmick is pretty good.
At Tang An's house in Ligong, Tang Yan came to play today and chose this movie to watch.
It's also a hectic, really bad movie, and the laughs and tears aren't arranged well enough.
Tang An specially built a small screening room at home. Although the space is not big, the equipment is top-notch, including digital projectors and film projectors.
As for the copy, get it directly from the cinema.
He asked Yu Dong for a copy of "Flying Swords of Dragon Gate" before it was released.
He leaned on the sofa and watched this boring movie with Tang Yan, eating constantly to pass the time.
After being there for more than ten minutes and still not changing his body, Tang Yan in his arms felt bored.
He twisted his body and changed into a comfortable position, "Why haven't you transformed yet? It doesn't look good."
Tang An grabbed a handful of popcorn and said helplessly, "I don't know, I haven't seen this movie either."
After waiting for a while, at the 14th minute of the performance, a bolt of lightning struck down, and Lin Zhiying and Yao Di finally changed their bodies.
Tang Yan immediately became interested, sat up a little straighter, and stared at the big screen with interest, wanting to see what interesting things would happen next.
After changing their bodies, the two leading actors had a fight and went to the police station. There was no interesting plot.
Then they went back to the hero's house, and the hero, whose soul was the heroine, went to pee and looked down at that
The heroine, whose soul is the hero, patted her chest inadvertently after finishing her meal. She was stunned and touched it twice more.
He even pulled open his collar, glanced down, and slowly put a hand in
But when the heroine came out after going to the toilet, the hero took out the hand that he had just put in and pretended to scratch her neck.
"Haha, I knew it would be like this."
Tang Yan laughed so happily that he added, "Brother An, are all of you men like this?"
Before he finished speaking, Tang An had already stretched a hand along his collar.