After attending the Annual Economic Figure Award Ceremony, Tang An started to work again.
The cooperation between its four major artist management companies and Oriental Pearl, dmg Media, Changying Film and Television, and Cultural Investment Holdings has finally been reached.
After capital injections from four companies, Hantang Media's shares were diluted to about 70%, with each of the four investors taking 10%. Zhou Jia, Chang Jihong, Zhou Shiwei, Liu Yu, their four general managers and their first-line Celebrities share the remaining 20%.
The valuations of these four companies have now reached around 1 billion.
Performing arts agencies are considered to be the most ideal asset-light companies. Their main business is to maximize the value of stars, invest in movies and TV series tied to stars, and continuously cultivate new talents.
Moreover, every company has at least one first-line star who is at the peak of his popularity. Qianyi Culture Media, which is often famous, has Liu Ye and Sun Li.
In addition to himself, Deng Dynasty's Tang Dynasty cultural media also included Wang Kai, Wan Qian, Zhao Liying and others.
I originally planned to merge the Orange Images of Deng Dynasty, but this guy established three Orange Images in Jingcheng, Dongyang, and Tianjing, which was too confusing.
Wang Kai has basically become the leading actor of the company's high-quality TV series. Wan Qian has starred in "The Ex" and "The Master of Hypnosis", and there is also "Interstellar" that has not been released, but it is not famous enough.
Zhao Liying is also involved in TV dramas, but due to her appearance, only one of them, "A Thousand Bones of Flowers" starring her and Wang Kai, became a hit, and it was a huge hit.
This is an adaptation of Jin Chang's novel, and it also belongs to Han and Tang literature. Basically, 90% of high-quality IP in the future will be in the hands of Han and Tang literature.
The TV series produced by the four companies have already been released, and all of them have made money on the stars. In addition to the fame of these stars, the valuation of one billion is not high.
Even if we maintain this momentum, with the full assistance of the four of them, doubling it by this time next year will not be a problem.
The registration places of the four companies have now been changed to Huairou. Huairou is currently recruiting investment, mainly in the field of film and television culture, with a series of discounts.
It is said that the new campus of the Film School will also be located in Huairou.
...
On January 15th, 25 days before the Spring Festival, Tang An held a launch conference for Nuomi Movie at the Four Seasons Hotel.
In 25 days, if you want to promote a new app, besides spending money, what can be more effective than having a celebrity with enough weight to come forward?
Although Nuomi.com has a client download path, it is a new app after all.
At 10 o'clock in the morning, at the press conference, there were also some melon-eaters who were randomly selected on Weibo.
There were 50 people who had prizes. Each person came with a Xiaomi mobile phone. It didn’t cost much. Anyway, all the mobile phones advertised for Lei Jun were produced by him.
If you sign up and win the lottery, come and experience the new app on-site, you will receive a mobile phone as a gift. The momentum is huge enough.
Chinese people will never miss out on something fun to do, not to mention there is a prize to win, and the prize is a smartphone.
At least in the past two days, anyone who has been on Weibo knows that there is such a mobile phone.
Of course, this selection is fair enough. There is no such thing as a Xiaomi phone and a woman...
The media also came frequently. Even though it was just a broken mobile phone app, with Tang An here, he could always get some news. If not, he could ask about "Interstellar" news.
The conference site was decorated high-end and full of high-tech atmosphere, and Tang An came on stage in person.
"Dear media and audience friends, good morning, everyone, and welcome to the Nuomi Movie Client launch conference under Hantang Media..."
Bang bang bang bang bang...
The reporters all applauded generously, and the 50 movie fans didn't hesitate to applaud even though they got a mobile phone for free.
Press conferences are meant to introduce new products. Currently, there are too many online ticket purchasing platforms, large and small, and basically they don’t have much new ideas.
The mobile phone interface is projected on the big screen on the back, from registration, movie selection, seat selection, movie ratings, and movie special topics.
Not only can you buy tickets, but you can also share your feelings about watching the movie and rate it in the special topic of each movie.
These things that are available on other platforms did not arouse everyone's interest, so Tang An began to introduce things that other platforms did not have.
"Please see, Nuomi Movie is not only a platform for buying tickets and communicating, it can also check the box office information of all movies currently released. This is real-time!"
With Tang An's finger, he entered a new interface.
The top is the time and date, and the bottom is some information in a table format.
"As you can see in this interface, the one on the far left is the movie title, and then from left to right is today's box office, cumulative box office, today's film schedule, today's attendance, today's average attendance, and the number of days of release, which covers the current
There are more than ten movies in theaters, refreshed every half hour!"
"Not only are there tables, but we can also switch to other statistical formats. Then we can click on a movie and view detailed data for each day from the first day of release to the present. There is a curve chart above, and we can clearly see the movie.
The ups and downs of box office and attendance..."
Everyone at the scene exclaimed, "If you just buy a ticket, it's nothing. Many people even won't download it because of the memory on their mobile phones. They can just click on the web page."
However, this directly spreads the box office data in front of everyone, which is unprecedented.
In the past, the audience was always the last to know the box office of a movie, and sometimes several media outlets and film studios even announced different figures.
8 million can be converted into nearly 10 million, and more than 90 million will be over 100 million. No matter what, it is a good-looking figure.
Tang An gave the reporter five minutes of interview time and explained his questions.
After all, real-time box office statistics sound unreliable. There are 4,000 movie theaters all over the country. How can it be so easy?
Tang An smiled and said, "Our Nuomi Movies are connected to the data of the Specialized Office of Optoelectronics. Although it is not possible to collect 100% of the data, after several years, the Specialized Office has now been able to collect 93% of the data nationwide.
Cinema."
93%, this is almost not much different from 100%.
Reporters like the Specialized Office know that it is affiliated to the General Administration of Optoelectronics. From its preparation in 2005 to now, it is still not perfect, and the data platform has no upper limit.
However, this is definitely not what all the film producers want to see. Why did Tang An do this?
Faced with reporters' questions, Tang An replied.
"The information system is funded by the state and should be a kind of public wealth. Both industry operators and ordinary audiences have the right to know the box office and film schedule."
"Having been in the industry for nearly ten years, I know that there are many dark places in the film industry. Some film studios exaggerate premiere box office, first-day box office, zero-time box office and other data without authorization, inflating box office figures, thereby creating the appearance of false prosperity for the film.
Some viewers may have been deceived by this false prosperity, thereby increasing the popularity of the film, and even the film schedule and box office. Even if practitioners suspect that there is water in it, there is no authoritative data to check.
Now that data is transparent, all fraud will no longer exist, and the film industry will not tolerate such people!"
The righteous words make people's blood boil. Box office fraud is no longer a day or two. At present, all data are obtained from third-party statistical agencies. The film studio only needs to give benefits to some media, and then there will be several types of figures reported.
Who knows it's true.
Three days after the premiere of "Astro Boy" at the end of 2009, the distributor claimed that the box office had reached 40 million yuan, breaking the record of 30 million yuan in the first weekend of "Ice Age 3".
It was later proven that the box office was seriously watered down, and the actual number was only about 17 million.
It’s not unusual to round up, it’s more than doubled.
However, Tang An did not continue to talk about this topic. If he really rushed forward to take the lead, those who were pouring money and laundering money would hate him to death.
Then, Tang An dropped another even more shocking news.
"In order to celebrate the launch of Nuomi Movies and give back to the movie fans so that everyone can go to the cinema to relax during the New Year, Nuomi Movies has specially withdrawn special price movie tickets of 9.9 yuan, 15.9 yuan and 19.9 yuan!
No group buying or membership is required. Most movies in most cities across the country can enjoy this discount. Our Nuomi.com will invest 60 million to subsidize the audience. It will be officially launched tomorrow. All movies released during the Spring Festival can be pre-sold in advance!
"
...
"You buy the ticket, I pay!"
At the end of the press conference that day, these six words that Tang An shouted at the press conference immediately became the headlines of major media.
Movie tickets priced at 9 yuan and 9 are not unavailable now, but most of them are purchased in groups.
Moreover, there are more and more group buying scams. Maybe you have paid the money in advance and the number of people has gathered enough, and the website will be "gone".
There are other 9-for-9 stores, but very few, and most popular movies are available only for grabs.
But Tang An said that he would invest 60 million to subsidize movies released during the Spring Festival, which is definitely a big sum.
Many people were skeptical at first, but the next day, Nuomi Movie had just been launched on major application platforms, and viewers who wanted to grab tickets immediately downloaded it.
If there is a bargain, you must grab it. If it's too late, it might be gone.
The ticket replenishment is only for the Spring Festival period, and most people are targeting the two movies "囧" and "Journey to the West: Conquer the Demons".
Most of the 2d tickets in prime time are at 19.9. After all, there is no need to worry about selling tickets during that period. In other periods, the majority are at 9.9.
Most of the 3D ticket prices for "Journey to the West: Conquer the Demons" are 29.9 or 36.9 yuan, not as cheap as 9.9 yuan.
Moreover, only 8 million yuan was invested in ticket subsidy for "Journey to the West: Conquer the Demons", the other 50 million yuan was spent on "Journey to the West", and the remaining 2 million yuan was scattered on other movies.
Although "Journey to the West: Conquer the Demons" is a rival, this is not only for the box office of the Spring Festival, but also to seize the market and users.
If "Journey to the West: Conquer the Demons" had no subsidies, it would undoubtedly lose a number of users.
One morning passed, many movie fans were posting about the 9.9 yuan and 19.9 yuan movie tickets they grabbed on Weibo.
The whole day has passed and the cheap tickets have not been sold out yet.
After all, movie tickets bought online are non-refundable. Now no one can guarantee that they will be free to go to the movies, which leads to an endless supply of cheap tickets.
This is indeed the case. There are enough remaining tickets, so the intensity of panic buying has become smaller.
It's normal to grab something you can't buy. Anyway, looking at where the tickets are, it's not too late to buy them before the show.
This big deal caught colleagues in the film industry, especially the Huayi Brothers, the publisher of "Journey to the West: Conquer the Demons," by surprise.
"Crack!"
Wang Zhongjun slammed the table!
At this moment, Tang An unexpectedly came up with such a trick.
Wang Zhonglei on the other side said worriedly, "Brother, should we continue?"
"Of course not. It would be too obvious to do it now."
Wang Zhongjun shook his head.
What he is worried about now is not the Spring Festival show, but "Twelve Zodiacs".
Less than a month after its release, the total box office of "Zodiac" has reached 880 million, which is still a bit miserable.
I don’t dare to be too miserable, just be a little miserable every day, otherwise it will be too easy to be seen.
Huayi is a listed company, so many pairs of eyes are watching every move.
At this rate, it will be almost impossible to exceed one billion, unless large-scale water injection occurs.
Wang Zhongjun just wanted to take a risk and hit one billion before the Spring Festival to raise the stock price.
Now Nuomi.com refreshes its box office every half hour, which undoubtedly increases the risk.
"Forget it, it's an advantage for him!"
Wang Zhongjun sighed, "Zhonglei, go find Tang An and see if you can subsidize "Twelve Zodiacs". We can contribute part of the money."
For the sake of the stock price, we can only spend a little blood.