Chapter five hundred and eighty seventh deceiving too much
"How's it going? Is the operation going smoothly?"
In the conference room of Hantang Media Group, Tang An held a meeting with the two directors of the publicity, marketing and distribution departments, as well as the managers of seven or eight departments under the two departments.
There are also Nuomi Film President Gao Hongsheng and Vice President of Operations Zhou Ru, who reported on the situation of the past two days behind the curtain.
"Chairman, the current pre-sale box office of "囧" has reached 7 million, and the first day of release on New Year's Eve accounted for 4 million, of which 1.8 million were replenished..."
It's only been two days, and it's still early before it's released, so this data is pretty good.
There are enough tickets left, and the speed will definitely slow down in the next few days, until a few days before the release, there will be a wave of explosion.
Moreover, the app has just been launched and the number of downloads is not enough.
Tang An nodded, "How is the promotion going? Not only online promotion, ground promotion is also the focus."
Gao Hongsheng returned, "Two employees from each of more than 30 provinces and cities across the country were sent to cooperate with the distribution teams of the group's distribution department in each province and city, recruiting a large number of local promoters, and introducing Nuomi movies face-to-face to the audience in most cinemas.
Apps, promotional posters, and videos are also all over the country’s major cinemas..."
Nuomi Movie's audience is movie fans. There are thousands of movie theaters across the country, and movie fans who can enter the movie theater are the largest potential customer base.
Promotion means spending money. Fortunately, the company already has dozens of distribution teams spread across more than 30 provinces and cities across the country.
Everything was going smoothly, Tang An asked someone to close the video chat and gave instructions to Cheng Hai, director of the distribution department.
"Mr. Cheng, after the Spring Festival, we will integrate dozens of distribution groups in various provinces and cities, divide the country into five to eight regions, and expand the team a little. In addition to distribution, we will also take into account promotion work. You can find music from theaters.
In general, he will ask the theater management companies in the five regions to cooperate."
There are dozens of distribution groups, which are too scattered and difficult to manage and mobilize.
Like cinema chains, there are more than 100 cinemas across the country. Without five cinema management companies, it would be difficult to manage just one cinema chain headquarters in Beijing.
What's more, now theater chains not only have directly-operated theaters, but also a considerable number of franchised theaters, which must be strictly supervised.
Dividing the country into several major regions and administering them at each level makes it much easier.
However, we have to wait until the Spring Festival is over before making adjustments. Now is a critical time, and large-scale personnel transfers can easily affect work.
"By the way, have you talked to Huayi? Are they willing to pay for the subsidy themselves?" Tang An then asked.
Gao Hongsheng nodded and replied, "I have discussed with Wang Zhonglei. The other party will pay the full amount of the 20 million yuan subsidy, but we must ensure that the box office exceeds 1 billion yuan, otherwise we will have to pay 50%."
20 million, Wang Zhongjun worked hard to break one billion.
Tang An shook his head, it was also "1942" that attacked too hard.
Relatively speaking, if "Zodiac" had been a hit, it wouldn't have been as serious as "1942".
After all, the former is labeled as Cheng Long, while Feng Xiaogang is the symbol of Huayi and the only director in Huayi with a guaranteed box office.
"How much is the box office of "Twelve Zodiac Signs"?" Tang An turned to ask his secretary.
"There is still 116 million short of 1 billion." Zhou Li replied.
"What is the final expectation of the distribution department?" Tang An asked Zhou Chenghai again.
"Based on the current reputation, trends, daily attendance at various times, and theater schedules, after statistical analysis and a long screening period, the final target should be around 920 million," Cheng Hai said.
20 million yuan is exchanged for 80 million box office, Huayi still makes a profit.
"You guys analyze it and accept it if you can. If it doesn't work, continue talking."
Tang An left this matter to them. Now that the movie has been released, the professionals and actuaries of the group can basically calculate the box office.
"However, no fraud is allowed, and self-purchased box office is not allowed at any time."
At the end, Tang An gave a warning.
Ticket repayment and box office purchase are two different concepts. The former is to give discounts to the audience, while the movie tickets are actually sold to the audience.
But in the latter case, the movie sold the tickets directly to the studio, which is a false arrangement.
For example, in "Ip Man 3", money is given directly to theaters in the form of cash rebates, handling fees, etc. This is problematic.
If it involves state-owned theaters, it is commercial bribery!
Later, the box office of many movies was inflated, and there was a lot of ticket replenishment.
"Legend of the Demon Cat" received 100 million votes from Jingdong.
What a 100 million vote subsidy, Goudong is really a big dog owner.
Of course, Goudong also has benefits. Puls membership costs 50 Jingdou for a ticket, and many people have opened memberships.
For a single purchase of RMB 99, you can receive a RMB 40 ticket purchase voucher. You can even upload a photo. As long as it is similar to the character in the film, you can receive a movie ticket voucher.
At first I thought it was a hoax, after all there are so many people who look like celebrities.
But then a clever friend directly uploaded a photo of the star in the film, and the results matched.
God's operation!
However, it didn’t work out. With a 100 million ticket subsidy, it only got over 500 million box office. The first week was 200 million, the second week was 200 million, basically driven by the ticket subsidy, and the third week was less than 50 million. Now
The original shape.
Brother Chen Kai is still on the street, but with a box office of more than 500 million, it is better than "The Taoist Comes Down the Mountain", and he has a fig leaf.
100 million back-up votes is a huge price, and the only other movie to get so many back-up votes is "囧".
There are also ticket reimbursements for this gambling model. Later, when Dibao released "Tiny Times 4", it promised to ensure that the box office reached 250 million in the first three days.
If it reaches 250 million, the ticket reimbursement spent by Paobao will be counted as a publicity fee, which can be deducted from the box office revenue later.
If it is not reached, the ticket will be wasted as compensation.
Ticket subsidy is inevitable. The platform must seize the market. Even if Tang An doesn't do it, others will.
The country is letting things go now, just for the sake of the market. In two years, when the market picks up, with the implementation of a policy, ticket subsidy will become a thing of the past.
Although there are no more cheap movie tickets, many viewers who did not go to movie theaters in the past also go to movie theaters.
After realizing the difference between the big screen and the computer, even if I have to spend more than ten or twenty yuan in the future, I won't be so reluctant.
It’s not that the state doesn’t care about many things, it’s just that when the time comes,
...
After the meeting, they all went their separate ways. Xu Manyun asked, "Why do you want to form a ground promotion team?"
Tang An said, "Nuomi.com has made some moves on the ticketing platform. Meituan and Guevara will definitely not remain indifferent. Moreover, Meituan is preparing to spin off the film business independently. When they all enter the market, capital should also come in."
Well, it’s better to prepare early.”
"Don't Nuomi.com have a promotion team?"
Tang An shook his head, "Considering the promotion of Nuomi.com, Didi and other companies is only part of it. After the Spring Festival, we must step by step contact local life portals and local newspapers in various provinces and cities, not only at the provincial level, but also at the municipal level.
Take it."
Several major portal websites are no longer possible, and the only option is to acquire and invest in some regional media.
Later in the 3Q war, the comparison of negative news between 360 and Tengxun was 20:1. On average, there was only one negative news about Tengxun out of 20 negative news articles about 360, and they were all innocuous.
"This requires a lot of funds. Do we really have to give up on UC?" Xu Manyun said a little uncertainly.
"UC is indeed a large traffic entrance, but it can only be like this. Even if we can't get the borrowing funds, several funds, investment banks, and even the management headed by Yu Yongfu behind uc will facilitate the acquisition of Ali."
Tang An said helplessly.
In addition to BAT, UC is one of the largest traffic entrances in the second echelon, otherwise it would not be able to become the core of the Ahli entertainment business group later.
But Ali can give a valuation of 30 billion yuan, so he can grab the head.
In addition to UC, Jintoutiao and Weibo are also important traffic portals. Selling the shares of UC is enough to get a bite out of these two areas.
Ma Yun was already negotiating with Xinlang, and it took 46 negotiations in just half a year to finally complete the capital injection.
Weibo’s valuation is US$3 billion, which is not as high as Ah Li’s purchase price of UC.
...
After leaving the company, Tang An met Wang Changtian in a private club.
Zheng Zhiwei and Cheng Jiashang will not let them go so easily. Tang An will make it impossible for them to gain a foothold in the mainland film industry!
Tang An made an appointment with Wang Changtian today to ask him to terminate his cooperation with Cheng Jiashang.
Opposite Wang Changtian was silent for a while after listening to Tang An's words.
Although "Four Famous Catchers" was not a success, at least it recovered its cost.
Now it's pretty good to recover the cost just by relying on the domestic box office. Although it's hard for Southeast Asian film producers to fool them, martial arts films with this IP can make some money.
Coupled with some miscellaneous things from the Mainland, it is no problem to earn 10 million together.
But Tang An proposed a very generous condition, an 8% investment share in "Detective Chinatown 2" and the title of a joint publisher.
Even if the box office is 1 billion, an 8% share can still generate a net profit of about 15 million.
"No problem, I can replace Cheng Jiashang, but Deng Chao has to star in the remaining two films." Wang Changtian agreed.
Tang An smiled and raised his glass and clinked a glass with Wang Changtian, "It's a pleasure to cooperate with Director Wang, and Deng Chao will have no problem as long as the schedule is suitable."
In "Embarrassed in Hong Kong", Guangxian's Bao Baoer was temporarily replaced by Wang Baoqiang, and the contract was signed. In the end, Wang Changtian still owes him an explanation.
It’s only an 8% share. For the sake of the movie’s box office, Guangxian’s media will spare no effort to promote the movie.
A mutually beneficial choice.
...
One day passed, and early the next morning, the company made an assessment as to whether the ticket sales for "Twelve Zodiac Signs" could hope to reach a box office of 1 billion.
It’s difficult, but there is hope. After all, it is Cheng Long’s movie and it is a kung fu comedy, so there is no shortage of audiences.
But now there is a relatively clear gun version online, probably close to 480p resolution, and many people have seen it.
The risk was too great, so Tang An asked Gao Hongsheng to refuse.
...
Huayi Brothers Group, Wang Zhonglei told Wang Zhongjun the reply from Nuomi Film.
"They didn't agree?" Wang Zhongjun's face looked a little ugly.
This good thing was ruined by Tang An, and now he has been refused even if he pays for it.
Wang Zhonglei nodded, "They can't guarantee that the box office will exceed 1 billion, after all, the movie has been released for 26 days now.
However, if you want to make up for the tickets, you can give 20% to Nuomi Movies at a ratio of 2:8, and Nuomi.com will also promote the group purchase of "Twelve Zodiac Signs"."
Wang Zhongjun didn't care about being angry and quickly weighed it in his mind.
He thought for a while and said, "Is it possible with major companies?"
Besides buying a box office, there is another way.
Contact some large companies to distribute these movie tickets to employees in the form of year-end benefits, and Huayi will subsidize them some money.
"It's not that easy to get more than two million tickets. And the cost is not less than the ticket replacement." Wang Zhonglei shook his head.
Then there is nothing we can do.
Wang Zhongjun said helplessly, "I agree with their plan and get 20 million votes to make up for it. By then it will be less than 1 billion, so we can only use other methods."
Other methods are definitely not glorious methods.
However, compared to buying a large number of box office tickets, if the gap is not big, do it slowly and bit by bit, and the risk is much smaller.
Wang Zhongjun can only do this. Compared with the benefits brought by breaking one billion, 20 million votes are nothing.
What's more, you can get some of the money from ticket replenishment.
After reaching the cooperation, Nuomi Movie quickly launched a large number of cheap "Twelve Zodiac" movie tickets, and Nuomi.com also began to vigorously promote group buying.
I have to say that after the ticket price dropped, there were still a lot of people buying the show.
If you are 40 or 50 years old, you may be reluctant to part with it. After all, it is not a special effects blockbuster. You can watch it in two hours on the computer.
But if it's 9 yuan, the audience will feel that they are taking advantage and it is much more cost-effective.
More than 20 days after its release, the box office of "Zodiac" began to decline, with the box office rising every day.
The promotion efforts of Nuomi Movie are not small at all, and they also contributed 5 million.
Compared to the large number of users it can bring, 5 million is nothing.
The Spring Festival is approaching day by day, "Zodiac" is slowly moving towards 1 billion, and Huayi's stock price continues to rise every day.
At the same time, the news that Guangxian Pictures announced in the industry that they were interviewing directors for "The Big Four 2" was also reported before the Spring Festival, causing an uproar.
The first part of "The Big Four" has already made a profit, but no one expected that the director would be changed for the second part.
In a certain community in Beijing, Cheng Jiashang, who was perfecting the script, just hung up the phone.
Snap!
The phone fell heavily to the ground. Poor Pingguo was not a big Nokia after all. It was dismantled and retired after less than half a year of service.