Chapter 609 The new pattern of the entertainment industry!
At two o'clock in the afternoon on July 1st, a press conference was being held at the Ritz-Carlton Hotel not far to the right of Wanda Plaza on Jianguo Road, Chaoyang District, Beijing.
The protagonist of the press conference is Wanda Pictures, whose headquarters is located next door at 3 Wanda Plaza.
The large conference hall was crowded, and reporters from major media, portal websites, and video websites were all present.
The summer vacation has just begun, and Wanda Group has announced a major news. Wanda Film and Television, a subsidiary of Wanda Group, has joined forces with the four major theater chains of Eastern Guangdong, Dadi Times Cinema, Jiangning Happy Blue Ocean Cinema, and South Henan Oscar Cinema to jointly form Sihai Film Distribution. Ltd.
There is one theater chain that ranks number one in the country, one that ranks among the top three in the country, one that ranks among the top fifteen in the country, and one that ranks among the top twenty in the country.
After Hantang Media united four major theater chains to form Wuzhou Distribution, becoming the second largest theater chain alliance in the country, Wanda Cinemas, the leader of the theater chain, was not to be left behind and joined forces with three major theater chains to form Sihai Distribution.
The number of screens of the newly established Sihai Publishing is no less than that of Wuzhou Publishing.
The domestic film industry is bound to undergo a major reshuffle. Sihai Distribution, which accounts for a quarter of the country's share, and Wanda Film and Television behind it will develop rapidly, even faster than the rise of Ali and Tengxun.
"I didn't expect that Wanda would also join forces with other theater chains, making the summer season even more exciting!"
"It's good to have excitement, otherwise Tang An would just criticize other movies without any suspense every time. It would be too boring. I revise and reprint the manuscript every year, and there is basically nothing new."
"Wanda's establishment of Sihai Publishing this time coincides with Wuzhou Publishing of the Han and Tang Dynasties. It is clear that it wants to compete."
"Five continents and four seas, why not call it Jiuzhou Distribution? It just overwhelms Wuzhou."
"It's time for these domestic film and television companies to take sides. Except for China Film and Movie Film, Wanda and Hantang occupy 50% of the cinemas. Other companies have no way to survive."
"Last year, I thought that Ali and Tengxun would make some big moves when they entered the film and television industry, but the result was still lukewarm."
...
The reporters in the audience kept talking quietly, and along with the clicking sounds, they echoed in the hall one after another.
Soon the press conference began. On the stage, Ye Xuan, vice president of Wanda Cultural Industry Group in charge of Wanda Cinemas and Wanda Film and Television, was delivering a speech.
"Dear friends from the media, hello, I am Ye Xiang from Wanda Cultural Industry Group. Thank you very much for taking time out of your busy schedule to attend this press conference..."
Ye wore transparent rimmed eyes and an ordinary black suit. He smiled slightly and looked a bit gentle, and spoke in a leisurely manner.
Barabara talked a lot about the situation, and then talked about the original intention of establishing Sihai Publishing.
"The reason why our four companies established Sihai Distribution is to pool resources to support high-quality domestic films. Only strong enough companies can do big projects. These big projects will drive the improvement of the overall level of the domestic film industry and the industrialization of domestic films. Only then will there be a solid foundation.
The current situation of domestic films is that only if there is an excellent film platform and the film companies are strong can domestic films have hope. If big companies are not strong, there is no hope for our country's films. They are all small film companies and cannot compete with Hollywood.
China's film industry is still very weak, far behind Hollywood. Domestic films need many pillars and cannot rely on one company, including China Film, Wanda, Huayi, Bernard, Guangxian, and Hantang, to be strong. Big is the promising situation. Only with one hero and three gangs can Chinese movies form a big pattern.
Sihai Distribution, just like the name of the company, is based in China and looks at the world, helping domestic films to open overseas markets, so that one day, we will be able to distribute domestic films to every corner of the world!"
...
The press conference for the establishment of Sihai Publishing lasted for an hour and a half, and was nothing more than some impassioned speeches about what we would do after the establishment.
When asked whether the joint establishment of Sihai Distribution was to compete with Wuzhou Distribution, Ye Xiang claimed: "The domestic film market is very large. The original competition and cooperation model between enterprises will gradually become a competition and cooperation model between enterprise alliances and enterprise alliances. We hope to use the terminal as the core to improve the distribution capabilities of Wanda and its allies. But it is not to benchmark against the 'Wuzhou'. The so-called five continents and four seas are brothers. I think the outside world will soon see 'Wuzhou' and 'Four Seas' publishing together. movie."
...
After the press conference, Ye Xuan arranged for Wuzhou Publishing General Manager Li Xuan to deal with the reporters.
Ye Nuan serves as the chairman of Wuzhou Publishing and Li Nuan serves as the general manager. This combination is really a coincidence.
This Li Nian is not the gymnastics prince Li Nian. He previously served as the deputy general manager of the publicity and distribution department of the China Film Department's new Film Federation. In 2011, he joined Wanda Film and Television as the deputy general manager, in charge of the distribution business.
Ye Nian's subordinates are also in charge of Wanda Film and Television, Wanda Cinemas, a series of entertainment companies, and Li Nuan is basically in charge of the operations of Wuzhou Distribution.
Leaving the handling of reporters to him, Ye Qian went to a conference room next door, where Zhang Qiang, CEO of Ahli Pictures, and Wang Zhongjun, chairman of Huayi Brothers, were waiting.
"Mr. Zhang, Director Wang, I'm sorry to keep you waiting for so long." Ye Ning smiled and sat down next to him.
"It doesn't matter, such a big thing as the theater alliance is the most important thing." Zhang Qiang waved his hands.
Wang Zhongjun also said, "Yes, this is a big deal. With the help of the theater alliance, "Tomb Robbers" has a greater chance of winning."
Wang Zhongjun had a slight smile on his face, but in fact he didn't know how many times he had suppressed mpp.
First, the Han and Tang Dynasties jointly launched the Wuzhou Distribution with four theater chains, which directly occupied nearly 25% of the country's share, which was fully 2.5 times that of Wanda Cinema Line.
Fortunately, now, Wanda has followed suit and joined forces with three theater chains to establish Sihai Distribution, which has equaled its market share with Wuzhou Distribution.
These two theater chain alliances now occupy five of the top ten theater chains in China, two of the top fifteen theater chains, and two of the top twenty theater chains.
Although the Han and Tang Cinemas are ranked 11th in the country, after a year of expansion and the absorption of a large number of highly qualified cinemas, there is not much difference with the Southern Shinkansen Cinemas, which is ranked 10th.
Sihai Distribution and Wuzhou Distribution have accounted for 50% of the country's theaters. Except for China Film Group, which controls the six major theater chains, together they beat all other theater chains.
Even the share of Chinese film theaters is far less than the sum of the two major alliances.
Theater chains have joined forces with film companies, and several major traditional distribution companies have been most affected.
Wang Zhongjun originally wanted to join the alliance, but Wanda considered the current cooperation and agreed hypocritically.
However, the other three theater chains all rejected it because Huayi had no theater chain and few cinemas under it.
With the alliance of theater chains, film and television production companies will be subject to greater constraints in the future.
A new pattern in the entertainment industry has emerged, and he must seek changes.
But among the remaining theater chains, the other five in the top ten theaters have four from the China Film Department and one from the Magic Film Department. The Western Sichuan Pacific in the top fifteen is also from the China Film Department.
China Film Group is aloof from outsiders and will certainly not form alliances with other companies.
In other words, among the top fifteen theater chains in the country, only the joint theater chain of the Phantom Group can cooperate, and only two of the top twenty theater chains are left, so their power is too small.
However, Wang Zhongjun has no time to think about the future now. The establishment of Sihai Publishing is at least good for him for now. "Tomb Raiders Notes" has the full support of three more theaters in addition to Wanda Cinema.
Today the three of them gathered together to discuss the distribution of the movie.
A theater chain alliance, a traditional distribution company, an Internet distribution company and control of the ticketing terminal platform Taopiaopiao.
Even if the three distributors have met all the conditions for distribution, they still have to be careful when facing Tang An's new film.
Some ordinary plans are naturally negotiated by the distribution managers below. The three of them talk about more important things.
Zhang Qiang spoke first, "Taopiaopiao will invest 120 million tickets in the summer to make up for the fees. The most I can get for "Tomb Raiders" is 30 million."
Thirty million?
Wang Zhongjun, Ye Nian frowned.
During the Spring Festival, Han and Tang's "Hong Kong" ticket sales reached 50 million, and it is estimated that it will not be much less this time. This 30 million is not enough.
Ye Nian asked, "Since there are 120 million votes to compensate, at least half should be used for "Tomb Raiders Notes". What do the senior management think?"
Zhang Qiang smiled bitterly and shook his head, "Taopiaopiao does not belong to Ahli Pictures. For them, the life and death of "Tomb Raiders Notes" has nothing to do with Taopiaopiao. They just want users. It's up to me to talk about the 30 million. I just took it down."
Ye Xun remained silent.
Taopiaopiao has not yet been merged into Ali Pictures, and both parties are independent companies.
For Taopiaopiao, the goal is just to grab more users, so the 120 million votes will naturally be dispersed.
There is more than just "Tomb Raider" on the summer schedule. In addition to the Han and Tang movies, there are also "Fast and Furious 6", "Pacific Rim", "Rooftop Love", "Return to Earth", and "Jurassic Park". 》All have the potential to be big hits, and it is already very good to get 30 million votes.
"In other words, if we want more ticket compensation, we have to pay for it ourselves?" Wang Zhongjun asked.
Zhang Qiang nodded, "For the part other than 3,000, Taopiao Piao can pay 30%."
Wang Zhongjun didn’t think too much and immediately asked, “What about an additional 30 million votes?”
The extra 30 million votes to be compensated means that the three issuers will have to bear 21 million of them, which is 7 million for each of them.
Zhang Qiang had no objection, Ah Li was very wealthy, only 7 million.
"Then we will tentatively decide on a supplement of 60 million votes, and we will see how things go at that time!"
Ye Xuan also nodded, and then said, "But this is not safe. Our four theaters here can fully support it, but Wuzhou releases five theaters in Han and Tang Dynasties. The market share is the same, mainly China Film and Moying. side."
After saying that, he looked at Zhang Qiang.
Zhang Qiang served as the vice president of China Film Group Corporation and had some personal connections.
Zhang Qiang shook his head, "I haven't been at China Film for a long time, and I'm not in charge of distribution. I don't have much friendship with those theaters. Besides, Lin Sheng, director of China Film's distribution department, and Tang An have always had a good relationship."
The shares of theater chains are the same, and the joint publicity and distribution capabilities of the three companies are limited compared to Han and Tang, and Tang An's signature is enough to offset this advantage.
In the end, they discussed it and decided to reduce the share for theaters. The specific steps and share will be determined after the release of "Interstellar".
"The promotion of the movie cannot be left behind. Let Lu Chuan and the crew work harder. As long as there is no negative impact, all the hype will be used."
"Lu Chuan is no longer famous now. If he had been a few years earlier, he could have arranged some conflicts."
"It is still somewhat useful. After all, "Tomb Raiders" is also a big IP. Let Lu Chuan diss Tang An. Don't let "Ghost Blowing the Lamp" go either. The bigger the momentum, the better."
"Lu Chuan has become much calmer in recent years, so he probably won't want to go."
"Huh, it's not up to him whether he goes or not. Many people are jealous of this opportunity for a 200-million-dollar production. It's hard to produce one or two movies a year in China. Since he accepted it, he should take responsibility and do what he should do.
If he fails this time, he will stop making movies in the future!"
The three bosses discussed it for nearly two hours in the hotel conference room, discussing ticket reimbursement, theater distribution, some abnormal publicity methods, ways to deal with each other's negative marketing, etc.